Question 1

The combined target market approach involves segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT part of a product-market definition?

Accepted Answer

A)   information about consumer needs
B)   information about the final customer (or user)  of the product
C)   information about which specific retailers will sell the product
D)   a description of the type of product
E)   All of these should be included in a product-market definition.F) B) and E)
G) A) and C)

Question 3

Which of the following is a BEHAVIORAL segmenting dimension?

Accepted Answer

A)   Needs.
B)   Region of the world or country.
C)   Income.
D)   Education.
E)   Ethnicity.F) A) and B)
G) A) and E)

Question 4

Which of the following is a consumer market demographic dimension?

Accepted Answer

A)   Income distribution.
B)   Stage in family life cycle.
C)   Family size.
D)   Ethnic group.
E)   All of these are examples of a consumer market demographic dimension.F) A) and B)
G) All of the above

Question 5

A food processor considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good tasting, nutritious children's snacks. The firm is apparently

Accepted Answer

A)   relying on cluster analysis techniques.
B)   using a multiple target market approach.
C)   using a single target market approach.
D)   using a combined target market approach.
E)   ignoring the criteria that good market segments should be operational.F) A) and B)
G) A) and C)

Question 6

A "market" consists of:

Accepted Answer

A)   customers who are willing to exchange something of value.
B)   a group of potential customers with similar needs.
C)   sellers offering various ways of satisfying customer needs.
D)   all of these are correct.E) B) and C)
F) None of the above

Question 7

Segmenting in international markets can be more challenging than segmenting in domestic markets because:

Accepted Answer

A)   There is less diversity in the key segmenting dimensions.
B)   There is often more data available about key segmenting dimensions.
C)   Critical data is often less available and less dependable.
D)   None of these is a good choice.E) All of the above
F) None of the above

Question 8

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that--together--they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.

Accepted Answer

A)   mass marketing
B)   multiple target market
C)   combined target market
D)   single target market
E)   None of these alternatives is correct.F) A) and D)
G) A) and C)

Question 9

According to the text, segmenting should be viewed as a(n)  ______________ process.

Accepted Answer

A)   assorting
B)   mechanical, nonjudgmental
C)   "clustering" or aggregating
D)   "breaking apart" or disaggregating
E)   combiningF) A) and B)
G) B) and C)

Question 10

Deciding whether a group of customers should be included in a target market is the purpose of _____ dimensions.

Accepted Answer

A)   behavioral
B)   demographic
C)   determining
D)   qualifying
E)   geographicF) A) and D)
G) A) and C)

Question 11

Combiners

Accepted Answer

A)   look at various submarkets for differences rather than similarities.
B)   try to increase the size of their target markets by merging two or more segments.
C)   aim at one or more market segments and offer each different marketing mixes.
D)   have decided to sacrifice profits for sales volume.
E)   aim at one submarket with a specialized marketing mix.F) A) and B)
G) C) and D)

Question 12

The main difference between naming broad product-markets and market segmentation is:

Accepted Answer

A)   naming is a computerized process, while segmentation requires more thought.
B)   naming is concerned with customers, while segmentation is concerned with product features.
C)   naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
D)   naming involves looking for similarities, while segmentation involves looking for differences.
E)   None of these alternatives is correct.F) A) and C)
G) B) and D)

Question 13

______________ segmenting dimensions are those which actually affect a person's purchase of a specific product type or brand in a product-market.

Accepted Answer

A)   Operational
B)   Qualifying
C)   Customer-related
D)   Determining
E)   Situation-relatedF) D) and E)
G) None of the above

Question 14

One of the difficult things about segmenting is that not every customer will neatly fit into some market segment.

Accepted Answer

A) True 
 B)False

Question 15

Market segmentation says that target marketers should develop one good marketing mix aimed at a fairly large market.

Accepted Answer

A) True 
 B)False

Question 16

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

Accepted Answer

A)   Kind of relationship.
B)   Demographics.
C)   Type of customer.
D)   How customer will use product.
E)   Purchasing methods.F) B) and C)
G) None of the above

Question 17

Watson's Bakery found five different market segments among customers for its bakery goods. When developing a market-oriented strategy, the marketing manager used a ____ approach, putting two target markets together and developing a single marketing mix that would meet the needs of the new larger segment.

Accepted Answer

A)   particular target market
B)   multiple target market
C)   combined target market
D)   product-market target market
E)   specialty targetingF) A) and B)
G) C) and E)

Question 18

Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market.

Accepted Answer

A) True 
 B)False

Question 19

A generic market is one in which

Accepted Answer

A)   products from different industries compete for customers by trying to satisfy the same basic need.
B)   no firm can establish a competitive advantage.
C)   a number of firms are all offering new or improved products in an effort to increase sales.
D)   one seller has a patent for a superior product and other competitors imitate the leader with inferior products.
E)   None of these alternatives is true.F) A) and C)
G) A) and E)

Question 20

Which of the following is a consumer market demographic dimension?

Accepted Answer

A)   Sex.
B)   Age.
C)   Occupation.
D)   Education.
E)   All of these are examples of a consumer market demographic dimension.F) B) and E)
G) All of the above

Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

Which of the following is a consumer market demographic dimension?

Correct Answer
verified

______________ segmenting dimensions are those which actually affect a person's purchase of a specific product type or brand in a product-market.

Correct Answer
verified

Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market.

Correct Answer
verified

The combined target market approach involves segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix.

Correct Answer
verified

A "market" consists of:

Correct Answer
verified

One of the difficult things about segmenting is that not every customer will neatly fit into some market segment.

Correct Answer
verified

A food processor considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good tasting, nutritious children's snacks. The firm is apparently

Correct Answer
verified

Which of the following is a BEHAVIORAL segmenting dimension?

Correct Answer
verified

Market segmentation says that target marketers should develop one good marketing mix aimed at a fairly large market.

Correct Answer
verified

Which of the following is a consumer market demographic dimension?

Correct Answer
verified

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

Correct Answer
verified

The main difference between naming broad product-markets and market segmentation is:

Correct Answer
verified

Combiners

Correct Answer
verified

A generic market is one in which

Correct Answer
verified

Which of the following is NOT part of a product-market definition?

Correct Answer
verified

Deciding whether a group of customers should be included in a target market is the purpose of _____ dimensions.

Correct Answer
verified

Segmenting in international markets can be more challenging than segmenting in domestic markets because:

Correct Answer
verified

Correct Answer
verified

According to the text, segmenting should be viewed as a(n) ______________ process.

Correct Answer
verified

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that--together--they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.

Correct Answer
verified

Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

Which of the following is a consumer market demographic dimension?

Correct AnswerverifiedShow Answer

______________ segmenting dimensions are those which actually affect a person's purchase of a specific product type or brand in a product-market.

Correct AnswerverifiedShow Answer

Qualifying dimensions are those that actually affect the customer's purchase of a specific brand in a product-market.

Correct AnswerverifiedShow Answer

The combined target market approach involves segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix.

Correct AnswerverifiedShow Answer

A "market" consists of:

Correct AnswerverifiedShow Answer

One of the difficult things about segmenting is that not every customer will neatly fit into some market segment.

Correct AnswerverifiedShow Answer

A food processor considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good tasting, nutritious children's snacks. The firm is apparently

Correct AnswerverifiedShow Answer

Which of the following is a BEHAVIORAL segmenting dimension?

Correct AnswerverifiedShow Answer

Market segmentation says that target marketers should develop one good marketing mix aimed at a fairly large market.

Correct AnswerverifiedShow Answer

Which of the following is a consumer market demographic dimension?

Correct AnswerverifiedShow Answer

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

Correct AnswerverifiedShow Answer

The main difference between naming broad product-markets and market segmentation is:

Correct AnswerverifiedShow Answer

Combiners

Correct AnswerverifiedShow Answer

A generic market is one in which

Correct AnswerverifiedShow Answer

Which of the following is NOT part of a product-market definition?

Correct AnswerverifiedShow Answer

Deciding whether a group of customers should be included in a target market is the purpose of _____ dimensions.

Correct AnswerverifiedShow Answer

Segmenting in international markets can be more challenging than segmenting in domestic markets because:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

According to the text, segmenting should be viewed as a(n) ______________ process.

Correct AnswerverifiedShow Answer

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that--together--they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified