Question 1

Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation?

Accepted Answer

A)   nominal decision making
B)   routine decision making
C)   limited decision making
D)   partial decision making
E)   extended decision makingF) C) and D)
G) None of the above

Question 2

Which of the following statements is FALSE regarding problem recognition?

Accepted Answer

A)   Problem recognition is the first stage in the consumer decision process.
B)   Only when the desired state is greater than the actual state will a problem exist.
C)   Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.
D)   Without recognition of a problem, there is no need for a decision.
E)   All of the above are true regarding problem recognition.F) C) and D)
G) B) and D)

Question 3

Which type of decision making process in effect involves no decision per se?

Accepted Answer

A)   simple decision making
B)   nominal decision making
C)   extended decision making
D)   automatic decision making
E)   default decision makingF) C) and E)
G) None of the above

Question 4

Relative importance of a problem is determined by which of the following?

Accepted Answer

A)   how critical the problem is to the maintenance of the consumer's desired lifestyle
B)   how critical the problem is to others
C)   the magnitude of the discrepancy between the desired and actual states
D)   the magnitude of the discrepancy between the actual self-concept and the ideal self-concept
E)   the level of risk associated with the decision processF) D) and E)
G) A) and B)

Question 5

What has research revealed regarding consumers' variety-seeking behavior?

Accepted Answer

A)   Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand.
B)   Consumers usually switch to options within the same brand.
C)   Consumers are unwilling to switch to options within the brand.
D)   Consumers are more likely to become bored on sensory attributes such as taste.
E)   Consumers are more likely to become bored with non-sensory attributes such as brand name.F) A) and B)
G) B) and E)

Question 6

Which approach to problem recognition examines emotions associated with certain problems?

Accepted Answer

A)   activity analysis
B)   product analysis
C)   problem analysis
D)   human factors research
E)   emotion researchF) A) and C)
G) B) and D)

Question 7

Which type of consumer decision making does NOT include alternative evaluation?

Accepted Answer

A)   routine decision making
B)   nominal decision making
C)   extended decision making
D)   simple decision making
E)   limited decision makingF) C) and E)
G) B) and D)

Question 8

Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation?

Accepted Answer

A)   limited decision making
B)   nominal decision making
C)   extended decision making
D)   complex decision making
E)   complete decision makingF) All of the above
G) A) and D)

Question 9

Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?

Accepted Answer

A)   routine decision
B)   inexpensive decision
C)   primary decision
D)   brand loyal decision
E)   low visibility decisionF) A) and D)
G) A) and B)

Question 10

Which of the following is an approach to problem identification?

Accepted Answer

A)   activity and product analysis
B)   human factors research
C)   problem analysis
D)   emotion research
E)   all of the aboveF) A) and B)
G) A) and C)

Question 11

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____.

Accepted Answer

A)   high in product involvement; low in purchase involvement
B)   high in value-expressive involvement; low in product involvement
C)   high in product involvement; high in purchase involvement
D)   low in product involvement; low in purchase involvement
E)   low in product involvement; high in purchase involvementF) A) and D)
G) A) and E)

Question 12

A(n)  _____ is the way an individual perceives his or her feelings and situation to be at the present time.

Accepted Answer

A)   current state
B)   actual state
C)   desired state
D)   self-concept
E)   self-assessmentF) A) and B)
G) D) and E)

Question 13

Variety-seeking behavior is a challenge to marketers because it means the consumers switch brands for reasons beyond a company's control.

Accepted Answer

A) True 
 B)False

Question 14

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.

Accepted Answer

A)   personal involvement
B)   product involvement
C)   purchase involvement
D)   enduring involvement
E)   activated involvementF) C) and D)
G) A) and B) C

Question 15

Which of the following is NOT an appropriate condition to attempt to influence generic problem recognition?

Accepted Answer

A)   It is early in the product life cycle.
B)   The firm has a small percentage of the market.
C)   External search after problem recognition is apt to be limited.
D)   It is an industry-wide cooperative effort.
E)   All of the above are appropriate conditions to attempt to influence generic problem recognition.F) C) and D)
G) A) and B)

Question 16

Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?

Accepted Answer

A)   activity analysis
B)   product analysis
C)   problem analysis
D)   human factors research
E)   emotion researchF) B) and C)
G) A) and E)

Question 17

James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?

Accepted Answer

A)   variety-seeking
B)   brand-switching
C)   entertainment
D)   limited search
E)   extended searchF) A) and B)
G) A) and C) A

Question 18

Which approach to problem recognition examines the purchase or use of a particular product or brand?

Accepted Answer

A)   activity analysis
B)   product analysis
C)   problem analysis
D)   human factors research
E)   emotion researchF) B) and E)
G) A) and E)

Question 19

Which of the following drives problem recognition?

Accepted Answer

A)   the consumer's perception of the actual state
B)   objective reality of the consumer's actual state
C)   the amount of information available
D)   the number of alternatives from which to choice
E)   others' perception of an individual's actual stateF) A) and E)
G) A) and B) A

Question 20

Which online environment option is a growing source of potential consumer feedback and input?

Accepted Answer

A)   surveys
B)   blogs
C)   Facebook
D)   Twitter
E)   B, C, and DF) None of the above
G) C) and D)

Exam 14: Consumer Decision Process and Problem Recognition

Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation?

Correct AnswerverifiedShow Answer

Which of the following statements is FALSE regarding problem recognition?

Correct AnswerverifiedShow Answer

Which type of decision making process in effect involves no decision per se?

Correct AnswerverifiedShow Answer

Relative importance of a problem is determined by which of the following?

Correct AnswerverifiedShow Answer

What has research revealed regarding consumers' variety-seeking behavior?

Correct AnswerverifiedShow Answer

Which approach to problem recognition examines emotions associated with certain problems?

Correct AnswerverifiedShow Answer

Which type of consumer decision making does NOT include alternative evaluation?

Correct AnswerverifiedShow Answer

Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation?

Correct AnswerverifiedShow Answer

Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?

Correct AnswerverifiedShow Answer

Which of the following is an approach to problem identification?

Correct AnswerverifiedShow Answer

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____.

Correct AnswerverifiedShow Answer

A(n) _____ is the way an individual perceives his or her feelings and situation to be at the present time.

Correct AnswerverifiedShow Answer

Variety-seeking behavior is a challenge to marketers because it means the consumers switch brands for reasons beyond a company's control.

Correct AnswerverifiedShow Answer

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.

Correct AnswerverifiedC

Which of the following is NOT an appropriate condition to attempt to influence generic problem recognition?

Correct AnswerverifiedShow Answer

Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?

Correct AnswerverifiedShow Answer

James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?

Correct AnswerverifiedA

Which approach to problem recognition examines the purchase or use of a particular product or brand?

Correct AnswerverifiedShow Answer

Which of the following drives problem recognition?

Correct AnswerverifiedA

Which online environment option is a growing source of potential consumer feedback and input?

Correct AnswerverifiedShow Answer

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