Question 1

Mechanical techniques to emphasize important ideas include underlining, italics, boldface, font changes, all caps, dashes, tabulation, columns, and headings.

Accepted Answer

A) True 
 B)False

Question 2

Many communication experts regard poor organization as the greatest failing of business writers.

Accepted Answer

A) True 
 B)False

Question 3

Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)

Accepted Answer

A)   manual search of other companies' price lists.
B)   interview with a local builder.
C)   Internet search of insulation values for weather blankets.
D)   scientific experiment that presents price choices with controlled variables.E) All of the above
F) B) and D)

Question 4

Pronouns can be used to promote paragraph coherence.

Accepted Answer

A) True 
 B)False

Question 5

Yosevin began his memo with background information and explanations before announcing a reduction in health insurance coverage. The pattern Yosevin used is called

Accepted Answer

A)   frontloading.
B)   direct.
C)   passive voice.
D)   indirect.E) C) and D)
F) A) and B)

Question 6

Organizing data includes two processes. These processes are

Accepted Answer

A)   grouping and patterning.
B)   brainstorming and researching.
C)   outlining and drafting.
D)   drafting and editing.E) B) and C)
F) A) and D)

Question 7

In active voice, the subject is acted upon. In passive voice, the subject is the doer of the action.

Accepted Answer

A) True 
 B)False

Question 8

Stephanie is preparing a market analysis for her business plan. For firsthand information, she should

Accepted Answer

A)   search manually in her local library.
B)   conduct interviews and surveys or organize a focus group.
C)   search the Internet for related Web sites.
D)   review scientific experiments conducted by experts.E) All of the above
F) C) and D)

Question 9

Writer's block can best be defined as

Accepted Answer

A)   a block of time set aside to compose documents and projects.
B)   the organization of research and ideas into an outline or scratch list.
C)   an inability to produce a first draft because of poor preparation.
D)   A neighborhood in a city or town where writers live and work together.E) A) and B)
F) B) and C)

Question 10

Persuasive and bad news messages should usually use the ___________ pattern.

Accepted Answer

indirect
Explanation:The indirect patter...

Question 11

How should the following be classified? ReliaCare Health increased insurance premiums by 28 percent for our next fiscal year, that is why we are seeking new insurance bids.

Accepted Answer

A)   Complete sentence
B)   Fragment
C)   Fused or run-on sentence
D)   Comma spliceE) B) and C)
F) A) and C)

Question 12

Ahna is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Ahna shape an effective persuasive message for her staff?

Accepted Answer

A)   Tightly controlled scientific experimentation
B)   Library research rooms
C)   Questionnaires and surveys of employees
D)   Looking in company filesE) C) and D)
F) B) and C)

Question 13

A(n) ____________________ is a group of sentences about one idea.

Accepted Answer

paragraph
Explanation:A paragraph is a g...

Question 14

When you expect a reader of your message to be uninterested, unwilling, displeased, or hostile, you should

Accepted Answer

A)   put the bad news first to get it over with.
B)   begin with the main idea.
C)   explain all background information first.
D)   send the message via e-mail, text message, or IM.E) None of the above
F) A) and C)

Question 15

Transitional expressions such as next, first, and finally are useful to show

Accepted Answer

A)   cause and effect.
B)   illustration.
C)   comparison and contrast.
D)   time association.E) All of the above
F) A) and B)

Question 16

Sentence fragments are often introduced by such words as although, as, because, even, if, that, and which.

Accepted Answer

A) True 
 B)False

Question 17

Most writers can compose their business messages more effectively if they

Accepted Answer

A)   have a quiet environment in which to concentrate.
B)   turn on a TV, CD player, stereo, or other device to stimulate their thinking.
C)   maintain a normal working environment, including accepting phone calls, text messages, IMs, and occasional visitors.
D)   hold off writing until the perfect wording forms the complete message in their minds.E) A) and B)
F) B) and C)

Question 18

To achieve parallel construction, use similar structure to express similar ideas.

Accepted Answer

A) True 
 B)False

Question 19

Long reports and complex business problems generally require some use of _____________ research methods.

Accepted Answer

formal
Explanation:The more complex a bu...

Question 20

Although mechanical means are occasionally appropriate, more often a writer achieves emphasis stylistically.

Accepted Answer

A) True 
 B)False

Exam 3: Composing Business Messages

Most writers can compose their business messages more effectively if they

Correct AnswerverifiedShow Answer

Transitional expressions such as next, first, and finally are useful to show

Correct AnswerverifiedShow Answer

Organizing data includes two processes. These processes are

Correct AnswerverifiedShow Answer

Writer's block can best be defined as

Correct AnswerverifiedShow Answer

Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)

Correct AnswerverifiedShow Answer

Pronouns can be used to promote paragraph coherence.

Correct AnswerverifiedShow Answer

Mechanical techniques to emphasize important ideas include underlining, italics, boldface, font changes, all caps, dashes, tabulation, columns, and headings.

Correct AnswerverifiedShow Answer

Stephanie is preparing a market analysis for her business plan. For firsthand information, she should

Correct AnswerverifiedShow Answer

Persuasive and bad news messages should usually use the ___________ pattern.

Correct AnswerverifiedindirectExplanation:The indirect patter...View AnswerShow Answer

Many communication experts regard poor organization as the greatest failing of business writers.

Correct AnswerverifiedShow Answer

How should the following be classified? ReliaCare Health increased insurance premiums by 28 percent for our next fiscal year, that is why we are seeking new insurance bids.

Correct AnswerverifiedShow Answer

Long reports and complex business problems generally require some use of _____________ research methods.

Correct AnswerverifiedformalExplanation:The more complex a bu...View AnswerShow Answer

When you expect a reader of your message to be uninterested, unwilling, displeased, or hostile, you should

Correct AnswerverifiedShow Answer

Sentence fragments are often introduced by such words as although, as, because, even, if, that, and which.

Correct AnswerverifiedShow Answer

Ahna is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Ahna shape an effective persuasive message for her staff?

Correct AnswerverifiedShow Answer

A(n) ____________________ is a group of sentences about one idea.

Correct AnswerverifiedparagraphExplanation:A paragraph is a g...View AnswerShow Answer

Although mechanical means are occasionally appropriate, more often a writer achieves emphasis stylistically.

Correct AnswerverifiedShow Answer

In active voice, the subject is acted upon. In passive voice, the subject is the doer of the action.

Correct AnswerverifiedShow Answer

To achieve parallel construction, use similar structure to express similar ideas.

Correct AnswerverifiedShow Answer

Yosevin began his memo with background information and explanations before announcing a reduction in health insurance coverage. The pattern Yosevin used is called

Correct AnswerverifiedShow Answer

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indirect
Explanation:The indirect patter...
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formal
Explanation:The more complex a bu...
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paragraph
Explanation:A paragraph is a g...
View Answer

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