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Most companies favor related diversification strategies in order to exploit common use of a well-known brand name.

A) True
B) False

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Divestiture would be an appropriate strategy when a need exists to introduce a new technology quickly.

A) True
B) False

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First mover advantage refers to the benefits a firm may achieve by entering a new market or developing a new product or service prior to rival firms.

A) True
B) False

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Which strategy would be effective when the stockholders of a firm can minimize their losses by selling the organization's assets.


A) integration
B) differentiation
C) diversification
D) cost leadership
E) liquidation

F) B) and C)
G) D) and E)

Correct Answer

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Adding new, unrelated products or services is called


A) forward integration.
B) related diversification.
C) backward integration.
D) conglomerate diversification.
E) unrelated diversification

F) A) and D)
G) None of the above

Correct Answer

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Cooperative arrangements and joint ventures between competitors are becoming increasingly popular.

A) True
B) False

Correct Answer

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A growing trend is for franchisers to buy out their part of the business from their franchisees.

A) True
B) False

Correct Answer

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Which strategy should an organization use if it competes in a no-growth or a slow-growth industry.


A) divestiture
B) related diversification
C) backward integration
D) unrelated diversification
E) retrenchment

F) B) and D)
G) None of the above

Correct Answer

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Morgan Stanley's building of a casino in Atlantic City is a good example of related diversification.

A) True
B) False

Correct Answer

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When companies take over functional operations of other firms, such as human resources, information systems, payroll, accounting, or customer service, this is called


A) marketing.
B) outsourcing.
C) licensing.
D) franchising.
E) divestiture

F) A) and D)
G) A) and C)

Correct Answer

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Name at least six reasons for performing mergers or acquisitions.

Correct Answer

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Reasons include: 1) ...

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Financial objectives involve all of the following except:


A) growth in revenues.
B) larger market share.
C) higher dividends.
D) greater return on investment.
E) a rising stock price

F) None of the above
G) A) and B)

Correct Answer

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If a firm's present suppliers are expensive and unreliable in meeting the firm's needs for parts, components and/or raw materials, the firm should pursue a horizontal integration strategy.

A) True
B) False

Correct Answer

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Chapter 11 bankruptcy filings fell to a 10-year low in 2006.

A) True
B) False

Correct Answer

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Which strategy generally entails large research and development expenditures?


A) market penetration
B) retrenchment
C) forward integration
D) product development
E) divestiture

F) D) and E)
G) B) and C)

Correct Answer

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Which of these strategies is effective when the number of suppliers is small and the number of competitors is large?


A) Conglomerate diversification
B) Forward integration
C) Concentric diversification
D) Backward integration
E) Horizontal diversification

F) A) and E)
G) A) and C)

Correct Answer

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Market development includes introducing present products into new geographic areas.

A) True
B) False

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Although expanding, Ford has greater sales inside the U.S. than abroad.

A) True
B) False

Correct Answer

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Selling all of a company's assets in parts for their tangible worth is called


A) joint venture.
B) divestiture.
C) concentric diversification.
D) liquidation.
E) unrelated integration

F) B) and E)
G) C) and D)

Correct Answer

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Strategic objectives include those associated with growth in revenues, growth in earnings, higher dividends, larger profit margins and improved cash flow.

A) True
B) False

Correct Answer

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