Question 1

Freight carriers are classified as common carriers,contract carriers,and private carriers.Which of the transactions below was completed using a contract carrier? ​

Accepted Answer

A)  ​An artisan sells her wares online and ships them via a for-hire carrier.
B)  ​A food manufacturing company ships snacks, soft drinks, and bottled water to convenience stores.
C)  ​A company ships merchandise from its warehouses to its retail outlets nationwide in its own fleet of trucks.
D)  ​A motor carrier transports automobiles in intrastate, interstate, and foreign commerce.
E)  ​A major appliance retailer delivers a refrigerator, range, and microwave oven suite to a customer's home.F) A) and B)
G) A) and C)

Question 2

A third-party (contract)logistics firm is a company that specializes in handling logistics activities for other firms.

Accepted Answer

A) True 
 B)False

Question 3

Dual distribution is the movement of products through more than one channel to reach the firm's target market.

Accepted Answer

A) True 
 B)False

Question 4

The biggest advantage of a physical distribution system is that its components are independent and hence,a decision in one area is unlikely to affect the functioning of the other components.

Accepted Answer

A) True 
 B)False

Question 5

Large facilities offer economies of scale in facilities and materials handling systems; per-unit costs for these systems decrease as volume increases.

Accepted Answer

A) True 
 B)False

Question 6

Match each item with the correct statement below.
-Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities is called _____.

Accepted Answer

A)  distribution channel
B)  forward integration
C)  logistics
D)  dual distribution
E)  direct sellingF) intensive distributionG) selective distributionH) exclusive distributionI) tying agreementJ) backward integrationK) administered marketing systemL) corporate marketing systemM) contractual marketing systemN) private carriersO) materials handling systemP) franchiseQ) common carriersR) upstream managementS) suboptimizationT) downstream managementU) G) and Q)
V) C) and P)

Question 7

​You are considering the purchase of a McDonald's franchise.If the sale goes through,you will be involved in a marketing system known as a:

Accepted Answer

A)  ​Contractual VMS
B)  ​Franchisor-sponsored VMS
C)  ​Voluntary chain
D)  ​Corporate marketing system
E)  ​None of the aboveF) A) and E)
G) A) and D)

Question 8

Which mode of transportation is very slow in speed,is low cost and offers very high levels of flexibility in handling?​

Accepted Answer

A)  ​water
B)  ​pipeline
C)  ​air
D)  ​truckE) None of the above
F) A) and B)

Question 9

Discuss the legal problems associated with exclusive distribution.

Accepted Answer

Exclusive distribution presents potentia...

Question 10

Match each item with the correct statement below.
-_____ is a marketing strategy in which a producer on its own establishes sales contact with its product's final users.

Accepted Answer

A)  distribution channel
B)  forward integration
C)  logistics
D)  dual distribution
E)  direct sellingF) intensive distributionG) selective distributionH) exclusive distributionI) tying agreementJ) backward integrationK) administered marketing systemL) corporate marketing systemM) contractual marketing systemN) private carriersO) materials handling systemP) franchiseQ) common carriersR) upstream managementS) suboptimizationT) downstream managementU) G) and H)
V) J) and M)

Question 11

The management at Vision,a company that specializes in high-end eyewear,was dissatisfied with the performance of the marketing intermediaries' in promoting its products.The company decided to sell its products only through standalone,exclusive boutiques owned and maintained by Vision.This is an example of:

Accepted Answer

A)  forward integration.
B)  associative integration.
C)  balanced integration.
D)  horizontal integration.E) None of the above
F) B) and C)

Question 12

Channels designed to return goods to their producers are called _____ channels.

Accepted Answer

A)  reserve
B)  direct
C)  primary
D)  reverseE) C) and D)
F) All of the above

Question 13

Which of the following marketing intermediaries will most economically cover the markets for products sold in small units?

Accepted Answer

A)  A manufacturer's representative
B)  A drop shipper
C)  A merchant wholesaler
D)  A brokerE) A) and D)
F) A) and B)

Question 14

AAA Insurance Company specializes in property and casualty insurance for individuals such as automobile and home insurance.The company has their own branch offices across the United States with representatives who only market AAA insurance policies.In addition,consumers can get quotes and purchase via the AAA web portal.AAA Insurance also works with independent insurance agents as a way to maximize their coverage in the marketplace.AAA insurance is utilizing ______.​

Accepted Answer

A)  ​dual distribution
B)  ​reverse channels
C)  ​captive channel system
D)  ​direct channelE) B) and C)
F) A) and C)

Question 15

The dominant and controlling member of a marketing channel is known as a:

Accepted Answer

A)  vertical lead.
B)  horizontal lead.
C)  channel captain.
D)  channel navigator.E) A) and B)
F) A) and C)

Question 16

A planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain is called a(n) _____ marketing system.

Accepted Answer

A)  intensive
B)  associative
C)  integrative
D)  verticalE) B) and C)
F) A) and D)

Question 17

The terms "transportation" and "physical distribution" can be used interchangeably because these terms carry the same meaning.

Accepted Answer

A) True 
 B)False

Question 18

NikSnak,a popular potato wafers brand,is most likely to use an exclusive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 19

Match each item with the correct statement below.
-The process through which a firm attempts to control downstream distribution is called _____.

Accepted Answer

A)  distribution channel
B)  forward integration
C)  logistics
D)  dual distribution
E)  direct sellingF) intensive distributionG) selective distributionH) exclusive distributionI) tying agreementJ) backward integrationK) administered marketing systemL) corporate marketing systemM) contractual marketing systemN) private carriersO) materials handling systemP) franchiseQ) common carriersR) upstream managementS) suboptimizationT) downstream managementU) M) and P)
V) D) and G)

Question 20

High sales volume spreads selling costs over a large number of items,generating adequate returns from direct sales.

Accepted Answer

A) True 
 B)False

Exam 14: Marketing Channels and Supply Chain Management

The terms "transportation" and "physical distribution" can be used interchangeably because these terms carry the same meaning.

Correct Answer
verified

The dominant and controlling member of a marketing channel is known as a:

Correct Answer
verified

High sales volume spreads selling costs over a large number of items,generating adequate returns from direct sales.

Correct Answer
verified

A planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain is called a(n) _____ marketing system.

Correct Answer
verified

Correct Answer
verified

Freight carriers are classified as common carriers,contract carriers,and private carriers.Which of the transactions below was completed using a contract carrier?

Correct Answer
verified

NikSnak,a popular potato wafers brand,is most likely to use an exclusive distribution strategy.

Correct Answer
verified

Match each item with the correct statement below. -Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities is called _____.

Correct Answer
verified

Large facilities offer economies of scale in facilities and materials handling systems; per-unit costs for these systems decrease as volume increases.

Correct Answer
verified

The biggest advantage of a physical distribution system is that its components are independent and hence,a decision in one area is unlikely to affect the functioning of the other components.

Correct Answer
verified

Which of the following marketing intermediaries will most economically cover the markets for products sold in small units?

Correct Answer
verified

Match each item with the correct statement below. -_____ is a marketing strategy in which a producer on its own establishes sales contact with its product's final users.

Correct Answer
verified

Discuss the legal problems associated with exclusive distribution.

Correct Answer
verified
Exclusive distribution presents potentia...
View Answer

Match each item with the correct statement below. -The process through which a firm attempts to control downstream distribution is called _____.

Correct Answer
verified

You are considering the purchase of a McDonald's franchise.If the sale goes through,you will be involved in a marketing system known as a:

Correct Answer
verified

A third-party (contract)logistics firm is a company that specializes in handling logistics activities for other firms.

Correct Answer
verified

Correct Answer
verified

Which mode of transportation is very slow in speed,is low cost and offers very high levels of flexibility in handling?

Correct Answer
verified

Dual distribution is the movement of products through more than one channel to reach the firm's target market.

Correct Answer
verified

Channels designed to return goods to their producers are called _____ channels.

Correct Answer
verified

Exam 14: Marketing Channels and Supply Chain Management

The terms "transportation" and "physical distribution" can be used interchangeably because these terms carry the same meaning.

Correct AnswerverifiedShow Answer

The dominant and controlling member of a marketing channel is known as a:

Correct AnswerverifiedShow Answer

High sales volume spreads selling costs over a large number of items,generating adequate returns from direct sales.

Correct AnswerverifiedShow Answer

A planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain is called a(n) _____ marketing system.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Freight carriers are classified as common carriers,contract carriers,and private carriers.Which of the transactions below was completed using a contract carrier? ​

Correct AnswerverifiedShow Answer

NikSnak,a popular potato wafers brand,is most likely to use an exclusive distribution strategy.

Correct AnswerverifiedShow Answer

Match each item with the correct statement below. -Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities is called _____.

Correct AnswerverifiedShow Answer

Large facilities offer economies of scale in facilities and materials handling systems; per-unit costs for these systems decrease as volume increases.

Correct AnswerverifiedShow Answer

The biggest advantage of a physical distribution system is that its components are independent and hence,a decision in one area is unlikely to affect the functioning of the other components.

Correct AnswerverifiedShow Answer

Which of the following marketing intermediaries will most economically cover the markets for products sold in small units?

Correct AnswerverifiedShow Answer

Match each item with the correct statement below. -_____ is a marketing strategy in which a producer on its own establishes sales contact with its product's final users.

Correct AnswerverifiedShow Answer

Discuss the legal problems associated with exclusive distribution.

Correct AnswerverifiedExclusive distribution presents potentia...View AnswerShow Answer

Match each item with the correct statement below. -The process through which a firm attempts to control downstream distribution is called _____.

Correct AnswerverifiedShow Answer

​You are considering the purchase of a McDonald's franchise.If the sale goes through,you will be involved in a marketing system known as a:

Correct AnswerverifiedShow Answer

A third-party (contract)logistics firm is a company that specializes in handling logistics activities for other firms.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which mode of transportation is very slow in speed,is low cost and offers very high levels of flexibility in handling?​

Correct AnswerverifiedShow Answer

Dual distribution is the movement of products through more than one channel to reach the firm's target market.

Correct AnswerverifiedShow Answer

Channels designed to return goods to their producers are called _____ channels.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Freight carriers are classified as common carriers,contract carriers,and private carriers.Which of the transactions below was completed using a contract carrier?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Exclusive distribution presents potentia...
View Answer

Correct Answer
verified

You are considering the purchase of a McDonald's franchise.If the sale goes through,you will be involved in a marketing system known as a:

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Which mode of transportation is very slow in speed,is low cost and offers very high levels of flexibility in handling?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified