FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 16: Supply Chain and Channel Management

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

When a customer purchases a smartphone at Best Buy,all of the following information flows in the supply chain are started except

A) the sales associate scans the UPC recording the sale.
B) the sale is transmitted to Best Buy's distribution center to adjust inventory data.
C) the purchase is added to the customer's purchasing habit records.
D) Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer.
E) the point-of-sale terminal records the sale and sends it to Best Buy's buyer.

F) A) and C)
G) A) and E)

Correct Answer

verified

Show Answer

Question 22

Multiple Choice

Review LaterAdd Note

Review Later

Leona is the logistics manager for the Barnes & Noble bookstore chain.She is weighing the many benefits of the company's JIT system,but will need to consider that just-in-time inventory management systems increase _______ costs.

A) sales force labor
B) transportation
C) promotional
D) advertising
E) new product development

F) D) and E)
G) A) and D)

Correct Answer

verified

Show Answer

Question 23

Essay

Review LaterAdd Note

Name three benefits of a strategic relationship between channel members.

If a firm declared that it wanted to develop a strategic relationship,but was unwilling to commit funds or any effort to make it succeed,there would be an obvious lack of

Flora is frustrated with her company's supply chain management information system.She wants to be able to receive sales data,initiate purchase orders,send and receive invoices,and receive returned merchandise documentation.Flora needs a(n)

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) _______ marketing channel.

A small manufacturer was once quoted as saying,"The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?

Define the six types of power that occur in a marketing channel.

Wholesalers are often used in an indirect marketing channel.

Marketing channel relationships evolve when the parties have common goals.

Jae is adapting the new routing software his company bought for its distribution center.What factors will he likely include in the software program in order to maximize distribution efficiency?

All of the following are activities carried on in a distribution center except

What is the difference between a distribution center and a fulfillment center?

In a(n) __________ marketing channel,several independent members each attempt to satisfy their own objectives and maximize their profits,often at the expense of the other members.

What are RFID tags,where have they typically been used,and why are they becoming more prevalent in retail supply chain applications?

Today,when a customer orders merchandise from an online vendor,the vendor usually sends an immediate order confirmation message by e-mail.Usually within a day or two,a second message arrives stating that the order is in the mail.This second message is a type of

Which element of the marketing mix specifically deals with supply chain management?

A ___________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

When supply chain members view their goals and ultimate success as intricately linked,or ________,they develop deeper long-term relationships.

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs.What type of marketing channel does this represent?