Question 1

When microwaves were new,they often cost over $300,were huge,and were had numerous settings and options.Brenda and Bart waited,concerned about potential health hazards and wishing for more choices in the market.By the time they purchased a microwave,sales of microwaves had leveled off and prices had declined significantly.Brenda and Bart were part of the ______________ diffusion of innovation group.

Accepted Answer

A)   innovator
B)   laggard
C)   late majority
D)   early majority
E)   early adopterF) All of the above
G) D) and E)

Question 2

By the time BMW and Mercedes Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the ______________ stage of the product life cycle.

Accepted Answer

A)   introduction
B)   leveling
C)   maturity
D)   growth
E)   declineF) A) and C)
G) All of the above

Question 3

If they create new markets,pioneer or breakthrough products

Accepted Answer

A)   will likely result in late maturity buying.
B)   can add tremendous value to firms.
C)   incorporate reverse engineering outputs.
D)   require the use of concept testing services.
E)   must be geographically centered.F) A) and B)
G) A) and C)

Question 4

What can go wrong in the market testing phase?

Accepted Answer

Students should demonstrate co...

Question 5

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

Accepted Answer

A)   they prefer products from established market leaders.
B)   other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals.
C)   they are especially price conscious.
D)   they are easily influenced by reminder advertising.
E)   they encourage competitors to enter the market.F) C) and D)
G) A) and C)

Question 6

When McDonald's comes up with a new drink or sandwich for its fast food stores,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Accepted Answer

A)   pretesting.
B)   product launch.
C)   test marketing.
D)   product development.
E)   concept testing.F) A) and E)
G) B) and C)

Question 7

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Accepted Answer

A)   provided equivalent relative advantage for both European and U.S.customers.
B)   were not compatible with European market conditions.
C)   did not provide benefits that were observable.
D)   involved technology that was too complex.
E)   could not be easily tried by consumers.F) D) and E)
G) A) and C)

Question 8

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Accepted Answer

A)   Late majority
B)   Early majority
C)   Laggards
D)   Early adopters
E)   InnovatorsF) A) and D)
G) A) and C)

Question 9

How is consumer panel data collected during the test marketing phase of a new product introduction?

Accepted Answer

A)   Panelists complete a questionnaire about the product.
B)   Panelists scan their receipts on a home scanning device.
C)   Stores provide sales data to companies.
D)   Consumers voluntarily go to a website to record their preferences.
E)   Focus groups are held in key markets.F) A) and B)
G) A) and C)

Question 10

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

Accepted Answer

A) True 
 B)False

Question 11

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Accepted Answer

A)   test marketing.
B)   product launch.
C)   alpha testing.
D)   product development.
E)   concept testing.F) B) and C)
G) A) and B)

Question 12

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or

Accepted Answer

A)   diversify.
B)   intensify his prototyping.
C)   expand his early adopter market segment.
D)   market the same products to similar customers.
E)   focus on concept testing.F) None of the above
G) A) and B)

Question 13

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the _______________ stage of new product development,when they are introduced to a limited geographical area.

Accepted Answer

A)   pretesting
B)   product launch
C)   test marketing
D)   product development
E)   concept testingF) C) and D)
G) None of the above

Question 14

Concept testing is important because it can

Accepted Answer

A)   help the firm to refine the promotional plans.
B)   lead to immediate roll out of the final product.
C)   help a firm avoid the costs of unnecessary product development.
D)   reduce the potential loss of sales during the decline stage.
E)   increase product development costs.F) D) and E)
G) B) and D)

Question 15

During the _____________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Accepted Answer

A)   introduction
B)   leveling
C)   maturity
D)   growth
E)   declineF) B) and C)
G) A) and E)

Question 16

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for

Accepted Answer

A)   pretesting.
B)   beta testing.
C)   test marketing.
D)   alpha testing.
E)   concept testing.F) D) and E)
G) B) and C)

Question 17

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in

Accepted Answer

A)   concept testing.
B)   market testing.
C)   premarket tests.
D)   product development.
E)   alpha testing.F) None of the above
G) A) and E)

Question 18

Samples are often used for new products when _________________ will influence the diffusion of the product.

Accepted Answer

A)   relative advantage
B)   compatibility
C)   observability
D)   complexity
E)   trialabilityF) C) and E)
G) A) and C)

Question 19

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Accepted Answer

They need to identify and promote their ...

Question 20

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

Accepted Answer

It means sales were taking off because t...

Exam 12: Developing New Products

Concept testing is important because it can

Correct Answer
verified

What can go wrong in the market testing phase?

Correct Answer
verified
Students should demonstrate co...
View Answer

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in

Correct Answer
verified

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

Correct Answer
verified

During the _____________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Correct Answer
verified

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

Correct Answer
verified
It means sales were taking off because t...
View Answer

By the time BMW and Mercedes Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the ______________ stage of the product life cycle.

Correct Answer
verified

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the _______________ stage of new product development,when they are introduced to a limited geographical area.

Correct Answer
verified

When McDonald's comes up with a new drink or sandwich for its fast food stores,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Correct Answer
verified

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for

Correct Answer
verified

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Correct Answer
verified

Samples are often used for new products when _________________ will influence the diffusion of the product.

Correct Answer
verified

How is consumer panel data collected during the test marketing phase of a new product introduction?

Correct Answer
verified

Correct Answer
verified

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or

Correct Answer
verified

If they create new markets,pioneer or breakthrough products

Correct Answer
verified

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Correct Answer
verified
They need to identify and promote their ...
View Answer

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Correct Answer
verified

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Correct Answer
verified

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

Correct Answer
verified

Exam 12: Developing New Products

Concept testing is important because it can

Correct AnswerverifiedShow Answer

What can go wrong in the market testing phase?

Correct AnswerverifiedStudents should demonstrate co...View AnswerShow Answer

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in

Correct AnswerverifiedShow Answer

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

Correct AnswerverifiedShow Answer

During the _____________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Correct AnswerverifiedShow Answer

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

Correct AnswerverifiedIt means sales were taking off because t...View AnswerShow Answer

By the time BMW and Mercedes Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the ______________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the _______________ stage of new product development,when they are introduced to a limited geographical area.

Correct AnswerverifiedShow Answer

When McDonald's comes up with a new drink or sandwich for its fast food stores,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Correct AnswerverifiedShow Answer

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for

Correct AnswerverifiedShow Answer

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Correct AnswerverifiedShow Answer

Samples are often used for new products when _________________ will influence the diffusion of the product.

Correct AnswerverifiedShow Answer

How is consumer panel data collected during the test marketing phase of a new product introduction?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or

Correct AnswerverifiedShow Answer

If they create new markets,pioneer or breakthrough products

Correct AnswerverifiedShow Answer

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Correct AnswerverifiedThey need to identify and promote their ...View AnswerShow Answer

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Correct AnswerverifiedShow Answer

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Correct AnswerverifiedShow Answer

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Students should demonstrate co...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
It means sales were taking off because t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
They need to identify and promote their ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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