Question 1

Negative attitudes are typically difficult for marketers to change because:

Accepted Answer

A)  most consumers' attitudes depend on prices.
B)  consumers weigh performance risk against functional needs when assessing their attitudes.
C)  attitudes are learned and long lasting.
D)  attitudes shift consumers from limited to extended problem solving situations.
E)  consumers' attitudes are derived from unchanging decision rules.F) None of the above
G) B) and E)

Question 2

Consumers use and process different aspects of advertising or messages._______________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

Accepted Answer

A)  An external locus of control
B)  High involvement
C)  Low involvement
D)  Differential content
E)  Internet advertisingF) A) and B)
G) None of the above

Question 3

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the _____________ component of Jerry's attitude.

Accepted Answer

A)  social
B)  affective
C)  functional
D)  cognitive
E)  physiologicalF) A) and E)
G) A) and D)

Question 4

Among the factors affecting the consumer decision-making process is / are ________,the way consumers spend their time and money to live.

Accepted Answer

A)  lifestyle
B)  conspicuous consumption
C)  the demonstration effect
D)  external validation
E)  life standardsF) A) and E)
G) C) and E)

Question 5

At a convenience store,Brian bought a bag of chips he had never tried before.Driving down the road,Brian opened the bag,took a bite,and realized he had purchased pork rinds by mistake.Being a vegetarian,Brian tossed the chips away.Brian felt very little buyer's remorse and soon forgot about the experience.Why?

Accepted Answer

Buyer's remorse or postpurchase cognitiv...

Question 6

After purchasing an expensive pair of shoes,you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead.This is an example of postpurchase cognitive dissonance.

Accepted Answer

A) True 
 B)False

Question 7

Setting high customer satisfaction expectations is a good strategy that will help to avoid customer dissatisfaction in the long run.

Accepted Answer

A) True 
 B)False

Question 8

Marketers are particularly interested in postpurchase behavior because it:

Accepted Answer

A)  involves both compensatory and noncompensatory consumers.
B)  offers insights into information search methods.
C)  avoids situational conflicts.
D)  involves actual rather than potential customers.
E)  all of these.F) B) and C)
G) A) and E)

Question 9

_________________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.

Accepted Answer

A)  Retrieval
B)  Financial
C)  Social
D)  Determinant
E)  Safety / performanceF) C) and E)
G) A) and D)

Question 10

In the consumer decision process,we decide how much time and effort to expend searching for information based partly on:

Accepted Answer

A)  postpurchase dissonance.
B)  the outcome of the alternative evaluation process.
C)  the degree of perceived risk associated with the product or service being considered.
D)  the results of habitual decision making.
E)  all of these.F) All of the above
G) B) and D)

Question 11

Upscale men's and women's clothing stores primarily appeal to consumers'______________ needs.

Accepted Answer

A)  functional
B)  postpurchase
C)  safety
D)  psychological
E)  situationalF) None of the above
G) All of the above

Question 12

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Accepted Answer

A)  Physiological risk
B)  Social risk
C)  Financial risk
D)  Functional risk
E)  Psychological riskF) All of the above
G) C) and D)

Question 13

Store atmosphere factors such as ____________ can influence consumers' purchase decisions.

Accepted Answer

A)  lighting
B)  scents
C)  music
D)  color
E)  all of these.F) D) and E)
G) All of the above

Question 14

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by:

Accepted Answer

A)  looking through the internal records of a firm,often found on the company website.
B)  examining personal memories and knowledge.
C)  using the Internet to find what other consumers feel about a specific product or service.
D)  consulting close friends and families before expanding the search to a wider,external group.
E)  All of theseF) B) and D)
G) A) and B)

Question 15

Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims.Daniel knows that satisfied customers are likely to come back for software updates.To ensure that customers are satisfied after purchasing his software,Daniel should:

Accepted Answer

A)  create realistic expectations through his communication with customers.
B)  carefully demonstrate the software to his customers' staff.
C)  provide a satisfaction guarantee or return policy.
D)  provide a hotline to answer customers' questions.
E)  all of these.F) B) and D)
G) B) and C)

Question 16

Provide two decision making examples: one of an occasion when a consumer might use a compensatory decision rule,and one when the consumer might use a noncompensatory decision rule.For each,briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice.Be specific.

Accepted Answer

Responses will vary widely.The...

Question 17

For many American consumers,the purchase of a personal computer has shifted from an extended problem solving decision to a limited problem solving decision.How have marketers adjusted to this change?

Accepted Answer

Answers will vary but consumers involved...

Question 18

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

Accepted Answer

A)  Need recognition
B)  Postpurchase evaluation
C)  Information search
D)  Situational analysis
E)  Evaluation of alternativesF) C) and D)
G) B) and E)

Question 19

To attract and maintain habitual purchasers,marketers spend considerable effort:

Accepted Answer

A)  analyzing consumer data for postpurchase dissonance signals.
B)  creating strong brands and store loyalty.
C)  cultivating cultural decision making.
D)  reducing financial risk and increasing psychological payout.
E)  all of these.F) A) and B)
G) A) and C)

Question 20

One of the major benefits of having satisfied customers is they spread positive word of mouth.

Accepted Answer

A) True 
 B)False

Exam 5: Consumer Behavior

Correct Answer
verified
Responses will vary widely.The...
View Answer

Correct Answer
verified
Buyer's remorse or postpurchase cognitiv...
View Answer

After purchasing an expensive pair of shoes,you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead.This is an example of postpurchase cognitive dissonance.

Correct Answer
verified

Negative attitudes are typically difficult for marketers to change because:

Correct Answer
verified

Setting high customer satisfaction expectations is a good strategy that will help to avoid customer dissatisfaction in the long run.

Correct Answer
verified

Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims.Daniel knows that satisfied customers are likely to come back for software updates.To ensure that customers are satisfied after purchasing his software,Daniel should:

Correct Answer
verified

_________________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.

Correct Answer
verified

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

Correct Answer
verified

Among the factors affecting the consumer decision-making process is / are ________,the way consumers spend their time and money to live.

Correct Answer
verified

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by:

Correct Answer
verified

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Correct Answer
verified

For many American consumers,the purchase of a personal computer has shifted from an extended problem solving decision to a limited problem solving decision.How have marketers adjusted to this change?

Correct Answer
verified
Answers will vary but consumers involved...
View Answer

In the consumer decision process,we decide how much time and effort to expend searching for information based partly on:

Correct Answer
verified

Store atmosphere factors such as ____________ can influence consumers' purchase decisions.

Correct Answer
verified

Consumers use and process different aspects of advertising or messages._______________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

Correct Answer
verified

Upscale men's and women's clothing stores primarily appeal to consumers'______________ needs.

Correct Answer
verified

One of the major benefits of having satisfied customers is they spread positive word of mouth.

Correct Answer
verified

Marketers are particularly interested in postpurchase behavior because it:

Correct Answer
verified

To attract and maintain habitual purchasers,marketers spend considerable effort:

Correct Answer
verified

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the _____________ component of Jerry's attitude.

Correct Answer
verified

Exam 5: Consumer Behavior

Correct AnswerverifiedResponses will vary widely.The...View AnswerShow Answer

Correct AnswerverifiedBuyer's remorse or postpurchase cognitiv...View AnswerShow Answer

After purchasing an expensive pair of shoes,you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead.This is an example of postpurchase cognitive dissonance.

Correct AnswerverifiedShow Answer

Negative attitudes are typically difficult for marketers to change because:

Correct AnswerverifiedShow Answer

Setting high customer satisfaction expectations is a good strategy that will help to avoid customer dissatisfaction in the long run.

Correct AnswerverifiedShow Answer

Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims.Daniel knows that satisfied customers are likely to come back for software updates.To ensure that customers are satisfied after purchasing his software,Daniel should:

Correct AnswerverifiedShow Answer

_________________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.

Correct AnswerverifiedShow Answer

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

Correct AnswerverifiedShow Answer

Among the factors affecting the consumer decision-making process is / are ________,the way consumers spend their time and money to live.

Correct AnswerverifiedShow Answer

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by:

Correct AnswerverifiedShow Answer

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Correct AnswerverifiedShow Answer

For many American consumers,the purchase of a personal computer has shifted from an extended problem solving decision to a limited problem solving decision.How have marketers adjusted to this change?

Correct AnswerverifiedAnswers will vary but consumers involved...View AnswerShow Answer

In the consumer decision process,we decide how much time and effort to expend searching for information based partly on:

Correct AnswerverifiedShow Answer

Store atmosphere factors such as ____________ can influence consumers' purchase decisions.

Correct AnswerverifiedShow Answer

Consumers use and process different aspects of advertising or messages._______________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

Correct AnswerverifiedShow Answer

Upscale men's and women's clothing stores primarily appeal to consumers'______________ needs.

Correct AnswerverifiedShow Answer

One of the major benefits of having satisfied customers is they spread positive word of mouth.

Correct AnswerverifiedShow Answer

Marketers are particularly interested in postpurchase behavior because it:

Correct AnswerverifiedShow Answer

To attract and maintain habitual purchasers,marketers spend considerable effort:

Correct AnswerverifiedShow Answer

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the _____________ component of Jerry's attitude.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Responses will vary widely.The...
View Answer

Correct Answer
verified
Buyer's remorse or postpurchase cognitiv...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary but consumers involved...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified