Question 1

Why might an advertiser prefer an junior poster over a 30-sheet poster?

Accepted Answer

Junior,or eight-sheet posters,are usuall...

Question 2

_____ is a cross between traditional billboards and transit advertising.

Accepted Answer

A)   Advertainment
B)   A mobile billboard
C)   The full-showing panel
D)   Variable-site advertising
E)   On-board advertisingF) A) and D)
G) A) and C)

Question 3

What are the main benefits of digital display panels?

Accepted Answer

A)   Only the advertiser can change the display, allowing them to change ads based on performance.
B)   They are an inexpensive and flexible medium that can help transit systems in emergencies and entertain passengers.
C)   Their ability to eliminate selective perception makes their high costs worthwhile, and they finance themselves.
D)   The transit authority can monitor passengers for criminal behavior, passengers are safer, and they finance themselves through advertising.
E)   By identifying passengers through facial recognition, ads can be customized to individual's tastes.F) B) and E)
G) A) and C)

Question 4

OOH excels at accessibility.It carries the message 24 hours per day and cannot be fast-forwarded,put aside,zapped,or turned off.

Accepted Answer

A) True 
 B)False

Question 5

Sit Happens is a local dog training company.At the start of each class,they give clients a free clicker,which is a training device,with the Sit Happens logo on it.This free clicker is an example of a(n)

Accepted Answer

A)   wearable.
B)   advertising specialty.
C)   loyalty prize.
D)   marketing medium.
E)   premium.F) A) and C)
G) B) and E)

Question 6

Inside car-end posters are usually larger than inside cards.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the widely used form of OOH advertising sometimes called a standard billboard?

Accepted Answer

A)   a terminal poster
B)   a painted bulletin
C)   poster board
D)   a standard poster panel
E)   a stock-poster panelF) A) and B)
G) B) and D)

Question 8

What are the three types of mailing lists used in direct marketing?

Accepted Answer

Direct-mail advertis...

Question 9

How does GPS influence the outdoor advertising purchased by a media buyer?

Accepted Answer

A)   GPS can be used to determine the best locations for the billboards.
B)   GPS can be used to identify the most effective marketing mix.
C)   GPS can be used to increase traffic near billboard locations.
D)   GPS can be used to locate sites for unused transit ads.
E)   GPS can be used to find customers with smartphones.F) C) and D)
G) A) and B)

Question 10

Taryn is a media buyer who has been asked to determine the best areas in Montana,South Dakota,North Dakota,and Wyoming to target billboards where Native Americans might see them.How can Taryn find the best place to position these billboards?

Accepted Answer

A)   She can use the annual billboard report issued by the American Advertising Association.
B)   She can use a national plant operator that provides a lifestyle location service.
C)   She can use Google Maps to examine the locations.
D)   She can use a global positioning system (GPS)  and sophisticated software.
E)   There is nothing she can do except fly to each state and inspect each location personally.F) All of the above
G) B) and D)

Question 11

One of the benefits of using transit advertising is long exposure.

Accepted Answer

A) True 
 B)False

Question 12

In order to address consumer criticisms that their catalogs were simply more landfill fodder,L.L.Bean began printing them on recycled paper.Still,____ are an increasingly widespread con of direct-mail advertising.

Accepted Answer

A)   de-inking facilities
B)   premium catalogs
C)   selective consumers
D)   environmental concerns
E)   personal attitudesF) A) and B)
G) A) and E)

Question 13

Which of the following is a type of OOH advertising consisting of ready-made posters,available in any quantity and often featuring the work of first-class artists and lithographers?

Accepted Answer

A)   stock posters
B)   junior panels
C)   bulletins
D)   spectaculars
E)   standard billboardsF) None of the above
G) C) and D)

Question 14

One of the most important parts of any direct-mail program is the mailing list because each list identifies a market segment.

Accepted Answer

A) True 
 B)False

Question 15

What is the difference between purchasing a basic bus and a total bus in transit advertising?

Accepted Answer

In transit advertising basic bus buy ref...

Question 16

General Electric always includes an owner registration form with its products.It asks customers for their names,addresses,phone numbers,birth days,income,as well as various other questions.If the consumer returns the registration,General Electric can then sell the information and use it for their own

Accepted Answer

A)   buyer directory.
B)   mail-response list.
C)   inquiry file.
D)   compiled list.
E)   house list.F) C) and D)
G) None of the above

Question 17

What is the difference between an advertising specialty and a premium?

Accepted Answer

The recipient of a premium must give the...

Question 18

Which term refers to an out-of-home medium that includes bus and taxicab advertising?

Accepted Answer

A)   car-end posters
B)   advertising integration
C)   auto advertising
D)   transit advertising
E)   geographic advertisingF) A) and E)
G) All of the above

Question 19

The _____ is the legislation that controls outdoor advertising on U.S.interstate highways.

Accepted Answer

A)   Federal Trade Commission Act of 1934
B)   Federal Communications Controls Act of 1971
C)   Highway Beautification Act of 1965
D)   Warren/Magnuson Highway Act of 1986
E)   Environmental Protection Law of 1955F) D) and E)
G) B) and E)

Question 20

Each quarter,an organization that finds homes for greyhounds that can no longer race mails a newsletter to organization volunteers to let them know the current needs of the organization and how well adoption efforts are going.The newsletter is an example of a

Accepted Answer

A)   reprint.
B)   catalog.
C)   broadside.
D)   house organ.
E)   statement stuffer.F) B) and D)
G) A) and B)

Exam 13: Out-Of-Home,Direct-Mail,and Promotional Products

Inside car-end posters are usually larger than inside cards.

Correct Answer
verified

Each quarter,an organization that finds homes for greyhounds that can no longer race mails a newsletter to organization volunteers to let them know the current needs of the organization and how well adoption efforts are going.The newsletter is an example of a

Correct Answer
verified

What are the main benefits of digital display panels?

Correct Answer
verified

Why might an advertiser prefer an junior poster over a 30-sheet poster?

Correct Answer
verified
Junior,or eight-sheet posters,are usuall...
View Answer

Correct Answer
verified

What is the difference between purchasing a basic bus and a total bus in transit advertising?

Correct Answer
verified
In transit advertising basic bus buy ref...
View Answer

Which term refers to an out-of-home medium that includes bus and taxicab advertising?

Correct Answer
verified

OOH excels at accessibility.It carries the message 24 hours per day and cannot be fast-forwarded,put aside,zapped,or turned off.

Correct Answer
verified

One of the most important parts of any direct-mail program is the mailing list because each list identifies a market segment.

Correct Answer
verified

One of the benefits of using transit advertising is long exposure.

Correct Answer
verified

How does GPS influence the outdoor advertising purchased by a media buyer?

Correct Answer
verified

_____ is a cross between traditional billboards and transit advertising.

Correct Answer
verified

Which of the following is a type of OOH advertising consisting of ready-made posters,available in any quantity and often featuring the work of first-class artists and lithographers?

Correct Answer
verified

Taryn is a media buyer who has been asked to determine the best areas in Montana,South Dakota,North Dakota,and Wyoming to target billboards where Native Americans might see them.How can Taryn find the best place to position these billboards?

Correct Answer
verified

The _____ is the legislation that controls outdoor advertising on U.S.interstate highways.

Correct Answer
verified

What are the three types of mailing lists used in direct marketing?

Correct Answer
verified
Direct-mail advertis...
View Answer

In order to address consumer criticisms that their catalogs were simply more landfill fodder,L.L.Bean began printing them on recycled paper.Still,____ are an increasingly widespread con of direct-mail advertising.

Correct Answer
verified

Which of the following is the widely used form of OOH advertising sometimes called a standard billboard?

Correct Answer
verified

What is the difference between an advertising specialty and a premium?

Correct Answer
verified
The recipient of a premium must give the...
View Answer

Sit Happens is a local dog training company.At the start of each class,they give clients a free clicker,which is a training device,with the Sit Happens logo on it.This free clicker is an example of a(n)

Correct Answer
verified

Exam 13: Out-Of-Home,Direct-Mail,and Promotional Products

Inside car-end posters are usually larger than inside cards.

Correct AnswerverifiedShow Answer

Each quarter,an organization that finds homes for greyhounds that can no longer race mails a newsletter to organization volunteers to let them know the current needs of the organization and how well adoption efforts are going.The newsletter is an example of a

Correct AnswerverifiedShow Answer

What are the main benefits of digital display panels?

Correct AnswerverifiedShow Answer

Why might an advertiser prefer an junior poster over a 30-sheet poster?

Correct AnswerverifiedJunior,or eight-sheet posters,are usuall...View AnswerShow Answer

Correct AnswerverifiedShow Answer

What is the difference between purchasing a basic bus and a total bus in transit advertising?

Correct AnswerverifiedIn transit advertising basic bus buy ref...View AnswerShow Answer

Which term refers to an out-of-home medium that includes bus and taxicab advertising?

Correct AnswerverifiedShow Answer

OOH excels at accessibility.It carries the message 24 hours per day and cannot be fast-forwarded,put aside,zapped,or turned off.

Correct AnswerverifiedShow Answer

One of the most important parts of any direct-mail program is the mailing list because each list identifies a market segment.

Correct AnswerverifiedShow Answer

One of the benefits of using transit advertising is long exposure.

Correct AnswerverifiedShow Answer

How does GPS influence the outdoor advertising purchased by a media buyer?

Correct AnswerverifiedShow Answer

_____ is a cross between traditional billboards and transit advertising.

Correct AnswerverifiedShow Answer

Which of the following is a type of OOH advertising consisting of ready-made posters,available in any quantity and often featuring the work of first-class artists and lithographers?

Correct AnswerverifiedShow Answer

Taryn is a media buyer who has been asked to determine the best areas in Montana,South Dakota,North Dakota,and Wyoming to target billboards where Native Americans might see them.How can Taryn find the best place to position these billboards?

Correct AnswerverifiedShow Answer

The _____ is the legislation that controls outdoor advertising on U.S.interstate highways.

Correct AnswerverifiedShow Answer

What are the three types of mailing lists used in direct marketing?

Correct AnswerverifiedDirect-mail advertis...View AnswerShow Answer

In order to address consumer criticisms that their catalogs were simply more landfill fodder,L.L.Bean began printing them on recycled paper.Still,____ are an increasingly widespread con of direct-mail advertising.

Correct AnswerverifiedShow Answer

Which of the following is the widely used form of OOH advertising sometimes called a standard billboard?

Correct AnswerverifiedShow Answer

What is the difference between an advertising specialty and a premium?

Correct AnswerverifiedThe recipient of a premium must give the...View AnswerShow Answer

Sit Happens is a local dog training company.At the start of each class,they give clients a free clicker,which is a training device,with the Sit Happens logo on it.This free clicker is an example of a(n)

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Junior,or eight-sheet posters,are usuall...
View Answer

Correct Answer
verified

Correct Answer
verified
In transit advertising basic bus buy ref...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Direct-mail advertis...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The recipient of a premium must give the...
View Answer

Correct Answer
verified