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The working capital turnover of Tesva Systems Corp.is 6.0.What does this financial data suggest?


A) For every $6.00 Tesva Systems puts to work, the company incurs a cost of $1.00.
B) For every $6.00 Tesva Systems puts to work, the company realizes sales of $1.00.
C) For every dollar Tesva Systems puts to work, the company realizes $6.00 in loss.
D) For every dollar Tesva Systems puts to work, the company realizes $6.00 of sales.

E) C) and D)
F) B) and D)

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The top management at Parallela Pharma Inc.,through rigorous testing,ensures that the company develops and sells drugs that are free of harmful side effects.Also,the company ensures that the chemical waste generated in the manufacturing process is kept to a bare minimum and is disposed of according to the regulations of the Environmental Protection Agency.The management assesses its overall performance based on these dimensions.Thus,the managers at Parallela Pharma are applying the _____ approach to measure firm performance.


A) economic value creation
B) shareholder value creation
C) triple-bottom-line
D) accounting profitability

E) B) and C)
F) A) and C)

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_____ is the money shareholders provide in return for an equity share,which they cannot recover if the firm goes bankrupt.


A) Tangible assets
B) Value creation
C) Risk capital
D) Market capitalization

E) A) and B)
F) A) and C)

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Triple-bottom-line is a combination of economic,social,and _____ concerns that can lead to a sustainable strategy.


A) cultural
B) ecological
C) investment
D) aesthetic

E) A) and B)
F) All of the above

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Best Cut Inc.sells cutlery by having salespeople set up appointments with potential customers and give them a sales pitch for the product.When a salesperson sells cutlery,he or she gets a predetermined percentage commission.This type of business model is called


A) an agency.
B) bundling.
C) wholesale.
D) a freemium.

E) B) and D)
F) B) and C)

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The ratio of SG&A/Revenue is an indicator of a firm's focus on


A) researching to produce innovative products and services.
B) marketing to promote its products and services.
C) producing a good in an efficient manner.
D) creating a good that is cost-effective.

E) A) and B)
F) None of the above

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GlobalCom Inc.is an Internet service provider.It provides a router free of charge when users sign up for a two-year wireless service plan.In this plan,users pay in advance irrespective of whether they use the Internet package during the two-year period or not.Which of the following business models does this scenario best illustrate?


A) a combination of the razor-razor-blade model and the subscription-based business model
B) the pay-as-you-go business model
C) a combination of the freemium business model and the pay-as-you-go business model
D) the direct sales business model

E) A) and D)
F) All of the above

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When using the balanced-scorecard approach to assess a firm's performance,which of the following is not a key question that managers need to answer?


A) How do customers view us?
B) How do we reduce the economic value created?
C) What core competencies do we need?
D) How do shareholders view us?

E) A) and B)
F) A) and C)

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Economic value creation is best expressed as


A) producer surplus minus consumer surplus.
B) consumer surplus minus cost of production.
C) consumer surplus plus firm profit.
D) producer surplus plus firm profit.

E) B) and D)
F) All of the above

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Both Vibrant Phones Inc.and Oryxo Inc.incur a cost of $200 to manufacture a single unit of a cell phone.However,Vibrant Phones creates more economic value than Oryxo does.What does this imply?


A) Vibrant Phones and Oryxo have achieved a competitive parity.
B) Oryxo has a competitive advantage over Vibrant Phones.
C) Vibrant Phones sells its products at a better price than Oryxo.
D) Oryxo's offering has greater total perceived consumer benefits than Vibrant Phones's offering.

E) All of the above
F) C) and D)

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Taking advantage of the pricing flexibility inherent in the wholesale model,Amazon offered many books (especially e-books) below the cost that other retailers had to pay to publishers.By doing this,Amazon showed how business models can be affected through


A) combination.
B) evolution.
C) disruption.
D) combustion.

E) A) and D)
F) A) and C)

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A defining characteristic of the pay-as-you-go business model is that the


A) users pay for only the services they consume.
B) users pay for access to a product or service whether they use it during the payment term or not.
C) initial product is often sold at a loss in order to drive demand for complementary goods.
D) the basic features of a service are provided free of charge, but the user must pay for premium services.

E) C) and D)
F) A) and B)

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Airbnb rents spaces that previously would have been unused to generate revenue,while also dramatically increasing the potential amount of accommodation space in the 191 countries.This business uses a _____ technique.


A) offshoring
B) crowdsourcing
C) peer-to-peer
D) binge watching

E) All of the above
F) A) and D)

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The difference between the price charged for a product and the cost to manufacture it is referred to as the


A) consumer surplus.
B) break-even price.
C) producer surplus.
D) reservation price.

E) B) and C)
F) A) and D)

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Which of the following describes a peer-to-peer technique?


A) A company offers a cleaning service free of charge on a first-time trial basis.
B) A company offers a package of cleaning supplies at a discount.
C) A company matches an individual with a cleaning service.
D) A company places a low retail price on low-selling cleaning supplies.

E) A) and B)
F) All of the above

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Free Spirit Communications Inc.is a cellular service provider that charges its customers $1 for three hours of talk time.So,if a customer's talk time for a month is 60 hours,the company charges him or her $20 at the end of the month.Which of the following business models does this best illustrate?


A) razor-razor-blade
B) subscription-based
C) pay-as-you-go
D) freemium

E) All of the above
F) B) and C)

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The translation of strategy into action takes place in the firm's _____,which details the firm's competitive tactics and initiatives.


A) scorecard model
B) economic value creation
C) shareholder's value creation
D) business model

E) None of the above
F) All of the above

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Best Fit Club,a chain of gyms and spas,requires its customers to pay a quarterly or an annual fee to use its services.Irrespective of whether they frequently use the services during the payment period or not,members have to pay in advance.Which of the following business models does this best illustrate?


A) razor-razor-blade
B) pay-as-you-go
C) subscription-based
D) freemium

E) B) and C)
F) None of the above

Correct Answer

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Andrew invested $200,000 in the shares of a company.At the end of a year,he had earned $7,000 as dividends on his shares along with a $1,000 appreciation in the overall value of his shares.However,if Andrew had invested the same amount on an asset,like gold,the appreciation in its value would have earned him $10,000 at the end of the year.In this scenario,which of the following is Andrew's opportunity cost?


A) $7,000
B) $10,000
C) $2,000
D) $200,000

E) A) and D)
F) B) and D)

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Which of the following ratios best expresses inventory turnover?


A) Inventory/Working capital
B) Annul profits/Inventory
C) Inventory/Per unit cost of production
D) Cost of goods sold/Inventory

E) None of the above
F) B) and D)

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