Question 1

____________ pricing is prices for goods manufactured in one country and exported to another.

Accepted Answer

International
Explan...

Question 2

One study found that in U.S.advertising,women's roles tended to be more ___________ than in Europe or Australia.

Accepted Answer

traditional
Explanat...

Question 3

Some say that Coca-Cola,Pepsi-Cola,and McDonald's all sell standardized products globally using standardized promotion.In reality,__________

Accepted Answer

A)   only Coca-Cola does.
B)   only Pepsi-Cola does.
C)   only McDonald's does.
D)   none of them sells a standardized product.E) All of the above
F) A) and D)

Question 4

There is some evidence that in ____________ and Japan,perceived price-quality relationships are high.

Accepted Answer

Britain
Explanation:...

Question 5

Discuss the differences between the physical product and the total product,with examples.

Accepted Answer

The physical product and the total produ...

Question 6

Brands can be promoted as _____________,regional,or national.

Accepted Answer

global
Explanation: ...

Question 7

To avoid translation errors,the experienced advertising manager will use

Accepted Answer

A)   a common language such as English, Mandarin, or French.
B)   local translators.
C)   back translation.
D)   both local and home-country translators in teams.E) A) and B)
F) A) and C)

Question 8

As explained in the text,

Accepted Answer

A)   tonic water is a global physical product and a multidomestic total product.
B)   chocolate is a global physical product and not a total product.
C)   Nescafe is an example of a global physical product.
D)   Skippy's peanut butter could never be a multidomestic product.E) C) and D)
F) A) and B)

Question 9

Coca-Cola launched a series of TV commercials in 1995 aimed at testing the comparative advertising laws of 30 countries.

Accepted Answer

A) True 
 B)False

Question 10

Industrial products are sold more through _____________ than through advertising.

Accepted Answer

personal selling
Exp...

Question 11

In general,services adapt to comply with

Accepted Answer

A)   local laws and draw on local expertise.
B)   the firm's strategy and strengths.
C)   client profiles and market size.
D)   best marketing principles.E) A) and C)
F) A) and B)

Question 12

The total product

Accepted Answer

A)   is what marketers try to construct.
B)   includes the physical product, brand name, accessories, and after-sales service.
C)   includes the best of the marketing mix.
D)   is the physical product minus marketing.E) C) and D)
F) B) and D)

Question 13

If export prices are too ______,gray-market resellers can buy the product abroad and re-export to the country of manufacture.

Accepted Answer

low
Explanation: This would no...

Question 14

What are the two types of pricing in the foreign arena and how do they differ?

Accepted Answer

In the context of international business...

Question 15

The continuum from insensitive to sensitive to foreign environment begins with __________ and ends with __________.

Accepted Answer

A)   basic consumer staples; high style and faddish consumer products
B)   industrial products; high style and faddish consumer products
C)   high style and faddish consumer products; industrial products
D)   basic consumer staples; industrial productsE) All of the above
F) B) and C)

Question 16

Generally,as marketers go down the economic and social strata in each country,they will tend to find

Accepted Answer

A)   similarities among countries in social and cultural values.
B)   dissimilarities among countries in social and cultural values.
C)   no significant differences in social and cultural values.
D)   greater government support and thus disposable income for each succeeding lower stratum.E) A) and C)
F) B) and C)

Question 17

The experience of suppliers to the youth market indicates that this market is essentially an international market segment.

Accepted Answer

A) True 
 B)False

Question 18

Foreign language labels can be used to enhance the total product,as in

Accepted Answer

A)   French labeling on perfume in the U.S.
B)   Mandarin labeling on clothing in Europe.
C)   Japanese language labeling and instructions on Toyotas.
D)   Portuguese language labeling on exports from Brazil.E) A) and D)
F) B) and C)

Question 19

Product adaptation for a new market

Accepted Answer

A)   can be any part of the product, not necessarily the physical product.
B)   must be the physical product, because that is what the customer is buying.
C)   is often wasted effort, since the consumer wants what is in the product's home market.
D)   is exciting, because it can be a way to cajole the consumer into purchase without changing the product at all.E) A) and B)
F) None of the above

Question 20

Generally,industrial products require greater adaptation than consumer products to meet the demands of the world market.

Accepted Answer

A) True 
 B)False

Exam 13: Marketing Internationally

Foreign language labels can be used to enhance the total product,as in

Correct AnswerverifiedShow Answer

____________ pricing is prices for goods manufactured in one country and exported to another.

Correct AnswerverifiedInternationalExplan...View AnswerShow Answer

Generally,as marketers go down the economic and social strata in each country,they will tend to find

Correct AnswerverifiedShow Answer

If export prices are too ______,gray-market resellers can buy the product abroad and re-export to the country of manufacture.

Correct AnswerverifiedlowExplanation: This would no...View AnswerShow Answer

The continuum from insensitive to sensitive to foreign environment begins with __________ and ends with __________.

Correct AnswerverifiedShow Answer

To avoid translation errors,the experienced advertising manager will use

Correct AnswerverifiedShow Answer

The total product

Correct AnswerverifiedShow Answer

The experience of suppliers to the youth market indicates that this market is essentially an international market segment.

Correct AnswerverifiedShow Answer

Generally,industrial products require greater adaptation than consumer products to meet the demands of the world market.

Correct AnswerverifiedShow Answer

In general,services adapt to comply with

Correct AnswerverifiedShow Answer

Brands can be promoted as _____________,regional,or national.

Correct AnswerverifiedglobalExplanation: ...View AnswerShow Answer

Coca-Cola launched a series of TV commercials in 1995 aimed at testing the comparative advertising laws of 30 countries.

Correct AnswerverifiedShow Answer

Discuss the differences between the physical product and the total product,with examples.

Correct AnswerAnswered by ExamLex AIThe physical product and the total produ...View AnswerShow Answer

Industrial products are sold more through _____________ than through advertising.

Correct Answerverifiedpersonal sellingExp...View AnswerShow Answer

Some say that Coca-Cola,Pepsi-Cola,and McDonald's all sell standardized products globally using standardized promotion.In reality,__________

Correct AnswerverifiedShow Answer

As explained in the text,

Correct AnswerverifiedShow Answer

Product adaptation for a new market

Correct AnswerverifiedShow Answer

What are the two types of pricing in the foreign arena and how do they differ?

Correct AnswerAnswered by ExamLex AIIn the context of international business...View AnswerShow Answer

There is some evidence that in ____________ and Japan,perceived price-quality relationships are high.

Correct AnswerverifiedBritainExplanation:...View AnswerShow Answer

One study found that in U.S.advertising,women's roles tended to be more ___________ than in Europe or Australia.

Correct AnswerverifiedtraditionalExplanat...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified
International
Explan...
View Answer

Correct Answer
verified

Correct Answer
verified
low
Explanation: This would no...
View Answer

The continuum from insensitive to sensitive to foreign environment begins with and ends with .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
global
Explanation: ...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The physical product and the total produ...
View Answer

Correct Answer
verified
personal selling
Exp...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
In the context of international business...
View Answer

Correct Answer
verified
Britain
Explanation:...
View Answer

Correct Answer
verified
traditional
Explanat...
View Answer