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The LookGood BePopular (LGBP) Clothing Company embarked on a new advertising campaign in which a group of young beautiful people are having fun eating out at a restaurant wearing the company's clothes. Critics of advertising argue that this advertisement


A) causes demand for LGBP Clothing to be less elastic.
B) is more effective than other forms of advertisement because of its content.
C) will cause the market to be more competitive.
D) Both a and b are correct.

E) All of the above
F) A) and D)

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In the long run, a profit-maximizing firm in a monopolistically competitive market operates at


A) efficient scale.
B) a level of output at which average total cost is rising.
C) a level of output at which average total cost is falling.
D) the level of output at which total revenue is maximized.

E) None of the above
F) B) and C)

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Under which of the following market structures would consumers likely receive the most product variety?


A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) C) and D)
F) B) and D)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4. Which of the following will occur in the long run in this industry? A)  Firms will exit this industry. B)  Firms will enter this industry. C)  This firm will continue to earn positive economic profits. D)  This firm will incur losses. -Refer to Figure 16-4. Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) A) and C)
F) B) and C)

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Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.    -Refer to Table 16-3. What is the concentration ratio for Industry B? A)  approximately 46% B)  approximately 54% C)  approximately 57% D)  approximately 61% -Refer to Table 16-3. What is the concentration ratio for Industry B?


A) approximately 46%
B) approximately 54%
C) approximately 57%
D) approximately 61%

E) A) and D)
F) All of the above

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When a profit-maximizing firm in a monopolistically competitive market charges a price higher than marginal cost,


A) the firm must be earning a positive economic profit.
B) the firm may be incurring economic losses
C) there is a deadweight loss to society, but it is exactly offset by the benefit of excess capacity.
D) new firms will enter the market in the long run.

E) C) and D)
F) B) and C)

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Under which of the following market structures would the highest output of a particular good be produced?


A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) A) and B)
F) None of the above

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If firms in a monopolistically competitive market are earning economic profits, which of the following scenarios would best describe the change existing firms would face as the market adjusts to the long-run equilibrium?


A) an increase in demand for each firm
B) a decrease in demand for each firm
C) a downward shift in the marginal cost curve for each firm
D) an upward shift in the marginal cost curve for each firm

E) A) and B)
F) All of the above

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If a monopolistically competitive firm can increase its level of production and lower its average total cost of production at the same time then


A) the firm has a product-variety opportunity.
B) the firm has excess capacity.
C) the firm has a business-stealing opportunity.
D) the firm is producing a quantity of output higher than its efficient scale of production.

E) B) and D)
F) A) and B)

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In the long run, a firm in a perfectly competitive market operates


A) at its efficient scale, and a monopolistically competitive firm operates at its efficient scale.
B) at its efficient scale, and a monopolistically competitive firm operates with excess capacity.
C) with excess capacity, and a monopolistically competitive firm operates with excess capacity.
D) with excess capacity, and a monopolistically competitive firm operates at its efficient scale.

E) B) and C)
F) None of the above

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Joe's Juice Shop operates in a monopolistically competitive market. Joe's is currently producing where its average total cost is minimized. In the long run we would expect Joe's output to


A) decrease and average total cost to increase.
B) decrease and average total cost to decrease.
C) remain unchanged as Joe's is doing the best it can.
D) increase and average total costs to decrease.

E) A) and B)
F) A) and C)

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Senator Hubris wants to pass a law that would require all monopolistically competitive firms to operate at their efficient scale. If this law were to pass and be enforced, we would expect that monopolistically competitive firms would


A) see their profits increase.
B) break even.
C) lose money.
D) not really be affected by the law.

E) B) and D)
F) All of the above

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For the economy as a whole, about what percentage of total firm revenue is spent on advertising?

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Monopolistically competitive markets may be socially inefficient because


A) most firms produce inferior products.
B) government programs cannot effectively regulate price.
C) firms earn zero economic profit.
D) the market may have too much or too little entry by new firms.

E) A) and B)
F) C) and D)

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Evaluate the following statement: "Advertisements that use celebrity endorsements are devoid of any value and do not enhance the efficient functioning of markets."

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Some people argue that celebrity endorse...

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Figure 16-7 Figure 16-7   -Refer to Figure 16-7. If a firm in a monopolistically competitive market was producing the level of output depicted as Qd in panel (d) , it would A)  not be maximizing its profit. B)  be minimizing its losses. C)  be losing market share to other firms in the market. D)  be operating at excess capacity. -Refer to Figure 16-7. If a firm in a monopolistically competitive market was producing the level of output depicted as Qd in panel (d) , it would


A) not be maximizing its profit.
B) be minimizing its losses.
C) be losing market share to other firms in the market.
D) be operating at excess capacity.

E) A) and B)
F) A) and C)

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Figure 16-7 Figure 16-7   -Refer to Figure 16-7. Which of the graphs depicts the situation for a profit-maximizing firm in a monopolistically competitive market? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-7. Which of the graphs depicts the situation for a profit-maximizing firm in a monopolistically competitive market?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and D)
F) A) and C)

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A firm in a monopolistically competitive market is similar to a monopoly in the sense that (i) they both face downward-sloping demand curves. (ii) they both charge a price that exceeds marginal cost. (iii) free entry and exit determines the long-run equilibrium.


A) (i) only
B) (ii) only
C) (i) and (ii) only
D) (i) , (ii) , and (iii) only

E) C) and D)
F) A) and C)

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Product differentiation in monopolistically competitive markets ensures that, for profit-maximizing firms,


A) marginal revenue will equal average total cost.
B) price will exceed marginal cost.
C) marginal cost will exceed average revenue.
D) average variable cost will be declining.

E) C) and D)
F) A) and B)

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Free entry eliminates long-run profits for firms in competitive and monopolistic industries.

A) True
B) False

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