Question 1

In the context of stages of international marketing involvement, a company's products reaches a foreign market without any conscious effort on the part of a marketer during the _____.

Accepted Answer

A)   infrequent foreign marketing stage
B)   regular foreign marketing stage
C)   no direct foreign marketing stage
D)   international marketing stage
E)   global marketing stageF) A) and B)
G) A) and C)

Question 2

Which of the following is an uncontrollable factor for a marketer in a domestic environment?

Accepted Answer

A)   Firm characteristics
B)   Competitive structure
C)   Channels of distribution
D)   Price of the product
E)   Promotional measuresF) A) and D)
G) A) and E)

Question 3

Which of the following is a controllable element for an international marketer?

Accepted Answer

A)   Level of technology
B)   Geography and infrastructure
C)   Channels of distribution
D)   Cultural forces
E)   Competitive forcesF) B) and D)
G) B) and C)

Question 4

Which of the following reflects the relationship between international business and domestic business?

Accepted Answer

A)   The domestic economic climate has no effect on a company's competitive position in foreign markets.
B)   Domestic businesses must focus on capital mobility toward international businesses before capital generation.
C)   Countries must not restrict foreign investment even if domestic economic conditions deteriorate.
D)   The ability to invest abroad is to a large extent a function of domestic economic vitality.
E)   Domestic businesses are more viable than international businesses as capital tends to move toward minimum use.F) B) and D)
G) A) and C)

Question 5

Why is the international marketer's task more difficult than that of the domestic marketer?

Accepted Answer

The international marketer's task is mor...

Question 6

Jefferson's, a firm that specializes in dog food and grooming products, has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Jefferson's is currently in the _____ stage of international marketing involvement.

Accepted Answer

A)   frequent foreign marketing
B)   active foreign marketing
C)   global marketing
D)   regular foreign marketing
E)   no direct foreign marketingF) B) and E)
G) A) and B)

Question 7

Which of the following is a possible unfavorable outcome of the "alien status" of a company?

Accepted Answer

A)   Prejudiced treatment by the host country's politicians and legal authorities
B)   An inflated balance of trade
C)   A sharp rise in domestic and international demand
D)   Lower trade tariffs in the host country
E)   An economic situation of the magnitude of the Great DepressionF) C) and D)
G) A) and D)

Question 8

Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.

Accepted Answer

A) True 
 B)False

Question 9

List out the events or trends that will shape international business beyond today's bumpy roads and into the future.

Accepted Answer

Of all the events and trends affecting g...

Question 10

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Accepted Answer

Assuming the necessary overall corporate...

Question 11

List and briefly explain the domestic environment uncontrollables that influence an international marketer.

Accepted Answer

The aspects of the domestic environment ...

Question 12

Which of the following firms has a better chance of accelerating the internationalization process?

Accepted Answer

A)   A firm with key managers well networked internationally
B)   A firm with more traditional manufacturing practices
C)   A firm that primarily focuses all its operations and production capacities to meet the domestic market needs
D)   A firm that refrains from using the Internet as its major communication platform
E)   A firm with larger home markets and smaller production capacitiesF) A) and B)
G) B) and C)

Question 13

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.

Accepted Answer

A) True 
 B)False

Question 14

The uncontrollable issue of _____ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Accepted Answer

A)   research
B)   channel of distribution
C)   product specification
D)   politics
E)   product promotionF) B) and E)
G) A) and E)

Question 15

Which of the following is true of ethnocentrism?

Accepted Answer

A)   It enhances the ability of an organization to assess a foreign market in its true light.
B)   It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries.
C)   American managers have generally been uninfluenced by it, especially in the beginning of the 21st century.
D)   It is the cornerstone of effective adaptation in the field of international marketing.
E)   Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.F) A) and E)
G) A) and D)

Question 16

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Jonas devises his firm's logistics plan?

Accepted Answer

A)   Price
B)   Product
C)   Geography and infrastructure
D)   Promotional strategies
E)   Channels of distributionF) B) and D)
G) A) and C)

Question 17

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Accepted Answer

A)   Xenocentrism
B)   Holism
C)   Self-reference criterion
D)   Segregation
E)   OrientalismF) All of the above
G) C) and E)

Question 18

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

Accepted Answer

A) True 
 B)False

Question 19

Illustrate how domestic competition affects prospects of an international marketer.

Accepted Answer

Competition within the home country can ...

Question 20

In the infrequent foreign marketing stage of international marketing involvement, firms:

Accepted Answer

A)   sell products that are a result of planned production in markets in various countries.
B)   no longer make market segmentation decisions on the basis of national borders.
C)   have a global perspective and view the entire world as one market.
D)   have more than half their sales revenues coming from international markets.
E)   have no intention of maintaining continuous market representation in foreign markets.F) B) and E)
G) A) and E)

Exam 1: The Scope and Challenge of International Marketing

Why is the international marketer's task more difficult than that of the domestic marketer?

Correct Answer
verified
The international marketer's task is mor...
View Answer

Which of the following reflects the relationship between international business and domestic business?

Correct Answer
verified

Which of the following is a possible unfavorable outcome of the "alien status" of a company?

Correct Answer
verified

In the context of stages of international marketing involvement, a company's products reaches a foreign market without any conscious effort on the part of a marketer during the _____.

Correct Answer
verified

List out the events or trends that will shape international business beyond today's bumpy roads and into the future.

Correct Answer
verified
Of all the events and trends affecting g...
View Answer

Which of the following is true of ethnocentrism?

Correct Answer
verified

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.

Correct Answer
verified

Correct Answer
verified

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Correct Answer
verified
Assuming the necessary overall corporate...
View Answer

Which of the following firms has a better chance of accelerating the internationalization process?

Correct Answer
verified

Illustrate how domestic competition affects prospects of an international marketer.

Correct Answer
verified
Competition within the home country can ...
View Answer

The uncontrollable issue of _____ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Correct Answer
verified

Which of the following is an uncontrollable factor for a marketer in a domestic environment?

Correct Answer
verified

Correct Answer
verified

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Correct Answer
verified

Which of the following is a controllable element for an international marketer?

Correct Answer
verified

Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.

Correct Answer
verified

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

Correct Answer
verified

List and briefly explain the domestic environment uncontrollables that influence an international marketer.

Correct Answer
verified
The aspects of the domestic environment ...
View Answer

In the infrequent foreign marketing stage of international marketing involvement, firms:

Correct Answer
verified

Exam 1: The Scope and Challenge of International Marketing

Why is the international marketer's task more difficult than that of the domestic marketer?

Correct AnswerverifiedThe international marketer's task is mor...View AnswerShow Answer

Which of the following reflects the relationship between international business and domestic business?

Correct AnswerverifiedShow Answer

Which of the following is a possible unfavorable outcome of the "alien status" of a company?

Correct AnswerverifiedShow Answer

In the context of stages of international marketing involvement, a company's products reaches a foreign market without any conscious effort on the part of a marketer during the _____.

Correct AnswerverifiedShow Answer

List out the events or trends that will shape international business beyond today's bumpy roads and into the future.

Correct AnswerverifiedOf all the events and trends affecting g...View AnswerShow Answer

Which of the following is true of ethnocentrism?

Correct AnswerverifiedShow Answer

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Correct AnswerverifiedAssuming the necessary overall corporate...View AnswerShow Answer

Which of the following firms has a better chance of accelerating the internationalization process?

Correct AnswerverifiedShow Answer

Illustrate how domestic competition affects prospects of an international marketer.

Correct AnswerverifiedCompetition within the home country can ...View AnswerShow Answer

The uncontrollable issue of _____ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Correct AnswerverifiedShow Answer

Which of the following is an uncontrollable factor for a marketer in a domestic environment?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Correct AnswerverifiedShow Answer

Which of the following is a controllable element for an international marketer?

Correct AnswerverifiedShow Answer

Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.

Correct AnswerverifiedShow Answer

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.

Correct AnswerverifiedShow Answer

List and briefly explain the domestic environment uncontrollables that influence an international marketer.

Correct AnswerverifiedThe aspects of the domestic environment ...View AnswerShow Answer

In the infrequent foreign marketing stage of international marketing involvement, firms:

Correct AnswerverifiedShow Answer

Correct Answer
verified
The international marketer's task is mor...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Of all the events and trends affecting g...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Assuming the necessary overall corporate...
View Answer

Correct Answer
verified

Correct Answer
verified
Competition within the home country can ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The aspects of the domestic environment ...
View Answer

Correct Answer
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