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In classical conditioning,the stimulus that normally triggers a naturally occurring response is termed the unconditioned stimulus.

A) True
B) False

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Describe how classical conditioning may be applied in advertising.Make specific reference to conditioned and unconditioned stimuli in your answer.Illustrate your response using concrete examples from real or hypothetical advertisements

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Which of the following scenarios is the best example of negative reinforcement


A) Vanna fastens her seatbelt as soon as she gets in her car to stop the annoying alert sound.
B) Drake no longer cuts class now that his parents confiscated his iPod.
C) Maria now buys a different brand of cigarettes to get two packs for the price of one.
D) Nate no longer arrives late at work following a reprimand from his boss.

E) A) and D)
F) B) and C)

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_________ is a type of learning in which a neutral stimulus comes to elicit a response after being paired with a stimulus that would elicit the same response naturally.


A) Classical conditioning
B) Operant conditioning
C) Observational learning
D) Instrumental conditioning

E) A) and D)
F) B) and C)

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The ability to associate stimuli with responses is termed __________.


A) conditioning
B) learning
C) perception
D) cognition

E) C) and D)
F) None of the above

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Bandura (1977) wrote that,"the prospects for survival would be slim indeed if one could learn only by suffering the consequences of trial and error." To what extent is this statement consistent with the views of earlier operant conditioning theorists such as Thorndike and Skinner Which perspective in today's psychology does Bandura seem to anticipate with this statement


A) This statement differs from the views of Thorndike and Skinner. Bandura's statement seems to anticipate the social/cultural approach in psychology.
B) This statement reflects the views of Thorndike and Skinner. Bandura's statement seems to anticipate the social/cultural approach in psychology.
C) This statement reflects the views of Thorndike and Skinner. Bandura's statement seems to anticipate the evolutionary approach in psychology.
D) This statement differs from the views of Thorndike and Skinner. Bandura's statement seems to anticipate the evolutionary approach in psychology.

E) C) and D)
F) B) and C)

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You have a kind of picture in your head of your hometown,a mental representation of its layout and the location of key landmarks,like rivers,buildings,freeways,and parks.This representation is called a(n) :


A) internal navigator
B) mental GPS
C) mental model
D) cognitive map

E) A) and D)
F) A) and C)

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Vending machine is to slot machine as ____________ reinforcement is to __________ reinforcement.


A) continuous; intermittent
B) intermittent; continuous
C) partial; intermittent
D) positive; negative

E) None of the above
F) B) and C)

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Which of the following scenarios best exemplifies spontaneous recovery


A) Alexis is a former cocaine user. Now that she no longer uses, her hands no longer shake and her heart no longer pounds when she hears a car pull into her drive, like her dealer used to do in his car.
B) Alexis uses cocaine. She no longer feels quite the same rush as she did when she first started using.
C) Alexis is a former cocaine user in recovery. After a relapse, though, her hands shake and her heart pounds when she hears a car pull into her drive, like her dealer used to do in his car.
D) Alexis uses cocaine. Her heart pounds and her hands shake not only when she sees her dealer's car pull into her drive, but also when she sees a similar car pull into her drive.

E) None of the above
F) C) and D)

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In classical conditioning,how are the neutral stimulus and the CS related


A) They are not related; they are completely different stimuli.
B) They are the same thing; the terms are interchangeable.
C) The neutral stimulus becomes the CS.
D) The CS becomes a neutral stimulus.

E) B) and D)
F) None of the above

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Thorndike's notion that successful responses are stamped in by experience may be seen as an early statement of Skinner's concept of:


A) negative punishment
B) positive punishment
C) negative reinforcement
D) positive reinforcement

E) All of the above
F) A) and B)

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Which of the following terms best expresses the relationship between stimulus generalization and stimulus discrimination


A) They are unrelated.
B) They are opposites.
C) They are the same thing.
D) Stimulus discrimination is a type of stimulus generalization.

E) All of the above
F) A) and B)

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Which of the following is the important finding in the research by Lepper et al.(1973) on the effects of reward


A) Reward can motivate students to do better
B) Monetary reward is not effective
C) Reward can undermine initial interest in a behavior
D) The effects of reward only last a short period of time

E) None of the above
F) A) and C)

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Loosely speaking,nature is to nurture as _________ reinforcers are to ________ reinforcers.


A) positive; negative
B) secondary; primary
C) unconditioned; conditioned
D) primary; secondary

E) A) and C)
F) A) and D)

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Which of the following statements best expresses the relationship between learning on the one hand,and conditioning on the other


A) Conditioning and learning are the same thing.
B) Conditioning is part of learning.
C) Learning is part of conditioning.
D) Learning and conditioning are unrelated.

E) None of the above
F) A) and B)

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Dr.Arceneaux has developed several alternative plans to increase the number of online practice quizzes his students complete.  Which plan below is INCORRECTLY matched with the reinforcement schedulea. 


A) 1 bonus point for every two online practice quizzes completed-fixed-ratiob. 
B) 1 bonus point awarded every 2 weeks if two or more quizzes have been completed-fixed-intervalc. 
C) 1 bonus point awarded every 2 weeks on average if two or more quizzes have been completed recently-variable-ratiod. 
D) All of the above are correctly matched.

E) A) and B)
F) A) and C)

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In a social dilemma _____ outcomes for one person lead to _____ outcomes for the group.


A) increased; increased
B) increased; decreased
C) decreased; increased
D) decreased; decreased

E) A) and D)
F) A) and C)

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Suppose that you are asked to lead a workshop for parents on the use of punishment and reinforcement to manage child and adolescent behavior.What might you tell the parents regarding the appropriate and inappropriate use of punishment Provide concrete examples to support your points.Suggest how parents might use punishment more effectively and how they might substitute reinforcement for punishment.Again,provide concrete examples to support your points

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Which of the following promotions exemplifies the use of a fixed-ratio schedule of reinforcement


A) A café prints "You are a winner" on a random one-twelfth of its coffee lids; patrons receiving such a lid can redeem it for a free beverage.
B) A café offers its customers a punch card. Each time a patron purchases a beverage, a hole is punched; when ten holes are punched, the patron receives a free beverage.
C) A café offers each patron an early morning two-for-one free-beverage-with-purchase deal from 5 to 6 a.m. on Monday mornings.
D) Now and then, a café announces a two-for-one deal.

E) C) and D)
F) B) and D)

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In classical conditioning,which of the following pairs are most similar


A) CS; US
B) US; UR
C) CS: CR
D) UR; CR

E) A) and D)
F) B) and C)

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