Question 1

Readers are more likely to react positively to a message if the writer

Accepted Answer

A)   uses current technology.
B)   is clearly concerned about the issues discussed.
C)   is a subordinate or an equal in the organization.
D)   asks them to draw their own conclusions.
E)   draws parallels to events in other industries.F) All of the above
G) B) and D)

Question 2

In the course of creating an effective business message,excellent business thinkers are most likely to

Accepted Answer

A)   gather information from one strong source rather than from a variety of sources.
B)   make well-reasoned conclusions and solutions.
C)   begin jotting down a rough draft right away to capture their ideas.
D)   encourage one-way linear thinking and a rigid approach to business problems.
E)   avoid using the other-oriented tone in their text.F) A) and C)
G) C) and D)

Question 3

Alan is mentoring Pat,a younger colleague,in how to be a better business writer.As Pat was writing her last memo,she did the following things.Which one will Alan tell her she needs to change?

Accepted Answer

A)   Pat addressed the needs of her audience in the memo.
B)   Pat spent a long time planning before she started to write.
C)   Pat applied the FAIR test to the memo when she reviewed it.
D)   Pat made sure the memo was easy to read and easy to navigate.
E)   Pat drew primarily on her own opinions and expertise.F) A) and E)
G) A) and D)

Question 4

To break out of the reputation of an inexperienced newcomer,a person should

Accepted Answer

A)   avoid taking on projects that will reveal inexperience.
B)   stand out from the corporate culture in terms of dress and communication.
C)   be careful not to waste time on extras like creating a professional blog.
D)   attend a lot of meetings to get to know as many colleagues as possible.
E)   incorporate the I-voice in business messages as often as possible.F) A) and B)
G) A) and C)

Question 5

Good business writers maintain a listener-centered approach.

Accepted Answer

A) True 
 B)False

Question 6

It is important to avoid analogies when constructing arguments.

Accepted Answer

A) True 
 B)False

Question 7

Typically,tone influences readers over the entire course of a message.

Accepted Answer

A) True 
 B)False

Question 8

Explain what mixed signals are,and discuss the consequences of sending mixed signals in business messages.

Accepted Answer

Mixed signals occur when the content of ...

Question 9

In content and form,a business message should show that you have the interests of your audience in mind.

Accepted Answer

A) True 
 B)False

Question 10

Most business arguments employ a deductive approach.When employing this approach,you are most likely to

Accepted Answer

A)   avoid stating your position regarding any business issue.
B)   provide supporting reasons first followed by the primary message.
C)   begin by stating the primary message,which is typically a recommendation.
D)   begin by making a call to action for your audience to follow.
E)   begin by stating the supporting reasons followed by your call to action.F) All of the above
G) B) and E)

Question 11

Which of the following should be one of the goals of a business communicator?

Accepted Answer

A)   to make exaggerated claims to be persuasive
B)   to express the message in ways that inspire others
C)   to slant facts to gain as much benefit as possible
D)   to focus on the negative aspects of the message
E)   to avoid using the other-oriented approachF) All of the above
G) A) and B)

Question 12

Enduring beliefs and ideals that individuals hold are called

Accepted Answer

A)   conclusions.
B)   positions.
C)   values.
D)   priorities.
E)   truths.F) A) and D)
G) B) and C)

Question 13

Calvin,a human resources manager of K5 Textiles believes that the company can improve employee retention rates by improving employee benefits.In outlining his argument to the company's leadership team,he points out that a large technology firm had success with such a strategy.Calvin's message fails to convince K5's leadership team.Which of the following is the likely cause of their reaction?

Accepted Answer

A)   slanting of facts
B)   exaggeration
C)   unsupported generalization
D)   weak analogy
E)   faulty cause/effect argumentF) None of the above
G) A) and D)

Question 14

Roberto,a manager at GBN,has to prepare a report about the advantages of introducing a counseling program for employees in his company.In his report,he makes the claim that introducing a counseling program would reduce voluntary turnover because employees would be happier with their pay packages,but he offers no evidence linking counseling with pay.This report failed to effectively deliver the message that Roberto had intended.Which of the following is the most likely reason for its failure?

Accepted Answer

A)   slanting of facts
B)   exaggeration
C)   unsupported generalization
D)   weak analogy
E)   either/or logicF) All of the above
G) C) and E)

Question 15

Which statement describes how writers should address the priorities of their targeted audience during the AIM planning process?

Accepted Answer

A)   Do not consider the priorities as they tend to fluctuate.
B)   Recognize that priorities shift less often than values.
C)   Assign importance to things,such as projects,goals,and tasks.
D)   Refer to the enduring beliefs and ideals that the audience holds.
E)   Remember that priorities remain constant for each individual.F) A) and B)
G) C) and D)

Question 16

Which of the following is something an excellent business writer would do?

Accepted Answer

A)   spend more time planning than writing
B)   adopt a message-centered approach
C)   complete audience analysis while writing
D)   do a last-minute review of his or her work
E)   maintain an author-centered toneF) B) and C)
G) C) and D)

Question 17

Which of the following is a goal of the AIM planning process?

Accepted Answer

A)   to unleash good ideas
B)   to minimize planning time
C)   to foster self-reflection
D)   to explore new technologies
E)   to encourage teamworkF) B) and D)
G) None of the above

Question 18

In the context of dealing with business problems,which of the following should ideally be the first step?

Accepted Answer

A)   analyzing the business problem
B)   clarifying business objectives
C)   formulating an alternative business plan
D)   identifying the business problem
E)   acquiring data about the business problemF) A) and B)
G) A) and C)

Question 19

Which of the following illustrates a characteristic of an excellent business thinker?

Accepted Answer

A)   Claire's memos are always written from her perspective and use the I-voice.
B)   Dale's memos usually imply that his is the only acceptable solution to the problem.
C)   Cody likes to write spontaneously,so his memos often meander.
D)   Alec doesn't edit his messages in order to make them feel authentic.
E)   Boris uses a variety of sources such as journal articles and colleagues' expertise.F) All of the above
G) A) and D)

Question 20

Describe the deductive approach of setting up business messages.Give a specific example.

Accepted Answer

Most business arguments employ a direct ...

Exam 5: Creating Effective Business Messages

In content and form,a business message should show that you have the interests of your audience in mind.

Correct Answer
verified

Alan is mentoring Pat,a younger colleague,in how to be a better business writer.As Pat was writing her last memo,she did the following things.Which one will Alan tell her she needs to change?

Correct Answer
verified

In the course of creating an effective business message,excellent business thinkers are most likely to

Correct Answer
verified

To break out of the reputation of an inexperienced newcomer,a person should

Correct Answer
verified

Most business arguments employ a deductive approach.When employing this approach,you are most likely to

Correct Answer
verified

Which of the following is something an excellent business writer would do?

Correct Answer
verified

Correct Answer
verified

Readers are more likely to react positively to a message if the writer

Correct Answer
verified

Which of the following illustrates a characteristic of an excellent business thinker?

Correct Answer
verified

In the context of dealing with business problems,which of the following should ideally be the first step?

Correct Answer
verified

Typically,tone influences readers over the entire course of a message.

Correct Answer
verified

Enduring beliefs and ideals that individuals hold are called

Correct Answer
verified

Which of the following should be one of the goals of a business communicator?

Correct Answer
verified

Describe the deductive approach of setting up business messages.Give a specific example.

Correct Answer
verified
Most business arguments employ a direct ...
View Answer

Which statement describes how writers should address the priorities of their targeted audience during the AIM planning process?

Correct Answer
verified

Explain what mixed signals are,and discuss the consequences of sending mixed signals in business messages.

Correct Answer
verified
Mixed signals occur when the content of ...
View Answer

Good business writers maintain a listener-centered approach.

Correct Answer
verified

Correct Answer
verified

It is important to avoid analogies when constructing arguments.

Correct Answer
verified

Which of the following is a goal of the AIM planning process?

Correct Answer
verified

Exam 5: Creating Effective Business Messages

In content and form,a business message should show that you have the interests of your audience in mind.

Correct AnswerverifiedShow Answer

Alan is mentoring Pat,a younger colleague,in how to be a better business writer.As Pat was writing her last memo,she did the following things.Which one will Alan tell her she needs to change?

Correct AnswerverifiedShow Answer

In the course of creating an effective business message,excellent business thinkers are most likely to

Correct AnswerverifiedShow Answer

To break out of the reputation of an inexperienced newcomer,a person should

Correct AnswerverifiedShow Answer

Most business arguments employ a deductive approach.When employing this approach,you are most likely to

Correct AnswerverifiedShow Answer

Which of the following is something an excellent business writer would do?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Readers are more likely to react positively to a message if the writer

Correct AnswerverifiedShow Answer

Which of the following illustrates a characteristic of an excellent business thinker?

Correct AnswerverifiedShow Answer

In the context of dealing with business problems,which of the following should ideally be the first step?

Correct AnswerverifiedShow Answer

Typically,tone influences readers over the entire course of a message.

Correct AnswerverifiedShow Answer

Enduring beliefs and ideals that individuals hold are called

Correct AnswerverifiedShow Answer

Which of the following should be one of the goals of a business communicator?

Correct AnswerverifiedShow Answer

Describe the deductive approach of setting up business messages.Give a specific example.

Correct AnswerverifiedMost business arguments employ a direct ...View AnswerShow Answer

Which statement describes how writers should address the priorities of their targeted audience during the AIM planning process?

Correct AnswerverifiedShow Answer

Explain what mixed signals are,and discuss the consequences of sending mixed signals in business messages.

Correct AnswerverifiedMixed signals occur when the content of ...View AnswerShow Answer

Good business writers maintain a listener-centered approach.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

It is important to avoid analogies when constructing arguments.

Correct AnswerverifiedShow Answer

Which of the following is a goal of the AIM planning process?

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Most business arguments employ a direct ...
View Answer

Correct Answer
verified

Correct Answer
verified
Mixed signals occur when the content of ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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