Question 1

Compared to you-voice,I-voice is more effective at letting customers and clients know that you have considered their interests.

Accepted Answer

A) True 
 B)False

Question 2

Using positive wording in persuasive messages helps your audience focus on the benefits rather than the drawbacks of what you are trying to promote.

Accepted Answer

A) True 
 B)False

Question 3

Which statement about persuasive messages is accurate?

Accepted Answer

A)   The vast majority of business messages are persuasive messages.
B)   Persuasive messages require a message structure that helps reduce resistance.
C)   Persuasive messages do not need as much planning as other business messages.
D)   Persuasive messages are very similar to messages that express appreciation.
E)   The success of persuasive messages seldom depends on the author's credibility.F) B) and C)
G) A) and B)

Question 4

Which of the following is a component of the AIDA approach to mass sales messages?

Accepted Answer

A)   gaining attention
B)   discussing ideas
C)   analyzing deadlines
D)   making announcements
E)   answering queriesF) C) and D)
G) A) and E)

Question 5

An internal persuasive message should explain why your idea or policy is the best option.This is known as the

Accepted Answer

A)   rationale.
B)   attention-getter.
C)   solution.
D)   action.
E)   counterpoint.F) None of the above
G) B) and E)

Question 6

Mass sales messages in the form of emails have high success rates.

Accepted Answer

A) True 
 B)False

Question 7

Ari's email asking her colleagues to donate clothing to a local homeless shelter is an example of an external persuasive message.

Accepted Answer

A) True 
 B)False

Question 8

How are internal and external persuasive messages similar,and how are they different?

Accepted Answer

Internal and external persuasive message...

Question 9

The most important step in the AIDA model for mass sales messages is D-description of the problem.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a component of a persuasive message?

Accepted Answer

A)   Refute opposing views.
B)   Engage emotion.
C)   Provide a rationale.
D)   Demonstrate consistency.
E)   Resist authority.F) D) and E)
G) B) and E)

Question 11

Persuasive messages should conclude with a(n)

Accepted Answer

A)   attention-getter.
B)   solution.
C)   call to action.
D)   summation.
E)   rationale.F) B) and D)
G) B) and C)

Question 12

A message is said to be indirect when it

Accepted Answer

A)   provides the rationale for a request before making the request.
B)   expresses gratitude toward or appreciation of the readers.
C)   contains full and unambiguous meaning.
D)   requires reading between the lines to gauge the entire meaning.
E)   politely asks people to do or think differently.F) C) and D)
G) All of the above

Question 13

Which of the following will help you reduce skepticism once you have described your solution?

Accepted Answer

A)   restating the need for the solution
B)   showing appreciation for your readers' views
C)   discussing positive points about your competitor's products
D)   agreeing with your readers' objections
E)   providing a strong rationaleF) A) and E)
G) A) and B)

Question 14

Exaggeration is acceptable in persuasive messages.

Accepted Answer

A) True 
 B)False

Question 15

What are the benefits and drawbacks of mass sales messages?

Accepted Answer

A benefit of mass sales messages is that...

Question 16

When you reduce the confidence and positivity in your message,you run the risk of

Accepted Answer

A)   being perceived as pushy.
B)   being perceived as an exaggerator.
C)   making your message seem self-serving.
D)   making your idea seem weak or unexciting.
E)   appearing to focus only on logic.F) A) and B)
G) A) and C)

Question 17

Which statement accurately describes persuasion in the post-trust era?

Accepted Answer

A)   In the post-trust era,persuasion is rarely employed because it no longer works.
B)   In the post-trust era,threats are the best persuasive technique.
C)   In the post-trust era,the link between credibility and persuasion has diminished significantly.
D)   In the post-trust era,persuasion is becoming increasingly difficult.
E)   In the post-trust era,persuading your audience is easier because of social media.F) B) and C)
G) C) and D)

Question 18

Your colleagues and customers will be more easily persuaded when you show interest in them personally.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is an appropriate attention-getter for an external message?

Accepted Answer

A)   a catchy statement
B)   an overview of a business problem
C)   a description of unmet customer needs
D)   a statement of appreciation for customers perspectives
E)   a description of how customers can get your productF) None of the above
G) A) and E)

Question 20

Shelly is a popular figure in Tia's community.Tia signs up to participate in a charity event when she finds out that Shelly is also participating.Tia's behavior illustrates the psychological principle known as

Accepted Answer

A)   liking.
B)   reciprocation.
C)   consistency.
D)   authority.
E)   scarcity.F) A) and B)
G) A) and C)

Exam 10: Persuasive Messages

A message is said to be indirect when it

Correct AnswerverifiedShow Answer

How are internal and external persuasive messages similar,and how are they different?

Correct AnswerverifiedInternal and external persuasive message...View AnswerShow Answer

Which of the following is a component of a persuasive message?

Correct AnswerverifiedShow Answer

Which statement about persuasive messages is accurate?

Correct AnswerverifiedShow Answer

Your colleagues and customers will be more easily persuaded when you show interest in them personally.

Correct AnswerverifiedShow Answer

An internal persuasive message should explain why your idea or policy is the best option.This is known as the

Correct AnswerverifiedShow Answer

Mass sales messages in the form of emails have high success rates.

Correct AnswerverifiedShow Answer

Exaggeration is acceptable in persuasive messages.

Correct AnswerverifiedShow Answer

The most important step in the AIDA model for mass sales messages is D-description of the problem.

Correct AnswerverifiedShow Answer

Shelly is a popular figure in Tia's community.Tia signs up to participate in a charity event when she finds out that Shelly is also participating.Tia's behavior illustrates the psychological principle known as

Correct AnswerverifiedShow Answer

Persuasive messages should conclude with a(n)

Correct AnswerverifiedShow Answer

Which of the following will help you reduce skepticism once you have described your solution?

Correct AnswerverifiedShow Answer

Which statement accurately describes persuasion in the post-trust era?

Correct AnswerverifiedShow Answer

Using positive wording in persuasive messages helps your audience focus on the benefits rather than the drawbacks of what you are trying to promote.

Correct AnswerverifiedShow Answer

Ari's email asking her colleagues to donate clothing to a local homeless shelter is an example of an external persuasive message.

Correct AnswerverifiedShow Answer

What are the benefits and drawbacks of mass sales messages?

Correct AnswerverifiedA benefit of mass sales messages is that...View AnswerShow Answer

When you reduce the confidence and positivity in your message,you run the risk of

Correct AnswerverifiedShow Answer

Compared to you-voice,I-voice is more effective at letting customers and clients know that you have considered their interests.

Correct AnswerverifiedShow Answer

Which of the following is an appropriate attention-getter for an external message?

Correct AnswerverifiedShow Answer

Which of the following is a component of the AIDA approach to mass sales messages?

Correct AnswerverifiedShow Answer

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Internal and external persuasive message...
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A benefit of mass sales messages is that...
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