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Exam 14: Retailing, Direct Marketing, and Wholesaling

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Question 41

Multiple Choice

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What type of retailing began with Montgomery Ward in the late 1800s?

A) Catalog marketing
B) Department stores
C) Direct selling
D) Discount retailing
E) Franchising

F) D) and E)
G) C) and E)

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Question 42

Multiple Choice

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Edward is talking with Juan about purchasing a Wendy's franchise. Juan tells Edward that one of the major advantages of franchising for him to consider is the

A) higher start-up costs.
B) greater freedom it provides.
C) individuality it offers.
D) higher success rate for franchises.
E) gross margin it provides.

F) B) and C)
G) A) and E)

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Question 43

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____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.

Selling agents have control over the marketing efforts of manufacturers and may be used in place of a marketing department.

The three major types of nonstore retailing are

Discuss the advantages and disadvantages of catalog marketing.

Sales offices differ from sales branches in that sales offices may offer credit, deliver goods, and give promotional assistance.

Wholesaling involves all transactions in which products are bought for resale, for use in making other products, or for general business operations.

What are the three types of nonstore retailing, and what are some examples of each?

Scenario 14.1?Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 14.1. The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe.

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

A large retailer selling food and most routinely purchased consumer products is a

Direct marketing is the selling of products outside the confines of a retail facility.

Hutton Industries wants to hire an intermediary to help with the distribution of its products. Management needs an intermediary that will represent the company as sellers, but also wants to retain control over pricing and promotion decisions. It should most likely hire a

Franchised outlets are generally less successful than independently-owned businesses.

A functional and psychological picture in the consumer's mind of a retail store is called

Agents represent either buyers or sellers on a temporary basis.

Batteries Plus is a chain of small stores that sell a wide variety of batteries for everything from cameras to automobiles. Batteries Plus would best be described as a(n)

The use of multiple distribution channels that complement organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as

Mario is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Mario can select in developing the new strategic plan, which of the following is the least flexible?