Question 1

A proposal is most effective when it makes a business case for an organization.

Accepted Answer

A) True 
 B)False

Question 2

When a proposal is unsolicited ________.

Accepted Answer

A)   the audience will explicitly state their requirements
B)   the audience will hint at their requirements
C)   you will not be able to address audience requirements
D)   you will need to brainstorm the audience's requirements
E)   the audience benefits are not expected to be addressedF) A) and E)
G) C) and E)

Question 3

Understanding the need your proposal meets and how you propose to address that need is involved in the first step of preparing a proposal,defining its ________.

Accepted Answer

A)   content
B)   context
C)   purpose
D)   format
E)   mediumF) C) and D)
G) B) and C)

Question 4

A proposal must provide details about how it will be implemented and explain costs.

Accepted Answer

A) True 
 B)False

Question 5

When developing a proposal,how can a writer help to ensure the proposal is ethical?

Accepted Answer

A company that submits a proposal has an...

Question 6

A formal proposal should contain many of the same elements as a formal report.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is most likely to be included on the title page of a report or proposal?

Accepted Answer

A)   The suggested solutions
B)   Name of the recipient of the proposal
C)   Important implementation details
D)   A project management plan and timetable
E)   Total project budgetF) A) and D)
G) A) and C)

Question 8

How should a writer prepare to write a response to an RFP?

Accepted Answer

With an RFP,the writer is writing a soli...

Question 9

Well written proposals include a specific course of action for an organization and show the audience how this course of action makes sense,creating a stronger _____.

Accepted Answer

A)   probability of success
B)   understanding of how others have benefited from a similar experience
C)   justification for price
D)   ability to enforce the sales contract
E)   sense of integrityF) D) and E)
G) A) and B)

Question 10

A(n) ________ briefly summarizes the most important information in the proposal and key decision makers might read only this document and,based on how persuasive it is,decide whether or not to read the entire document.

Accepted Answer

A)   appendix
B)   title page
C)   executive summary
D)   table of contents
E)   glossaryF) B) and E)
G) B) and D)

Question 11

A solicited sales proposal that is noncompetitive is often referred to as a(n) _____

Accepted Answer

A)   business case
B)   grant proposal
C)   statement of work
D)   RFP
E)   deliverableF) A) and B)
G) A) and C)

Question 12

Many proposals,especially those that are unsolicited,are unsuccessful because the audience decides to do nothing at all.

Accepted Answer

A) True 
 B)False

Question 13

The goal of sending an unsolicited sales proposal is to _____.

Accepted Answer

A)   understand the needs of your audience
B)   generate interest in your business proposal and to encourage further discussions
C)   acquire information from your audience about which products and services they are using at present
D)   acquire information from your audience about expected future trends in the market
E)   acquire details about your competitor's proposals from your audienceF) A) and E)
G) B) and D)

Question 14

When creating a proposal using a Software as a Service model,you can save time by repurposing content.

Accepted Answer

A) True 
 B)False

Question 15

A proposal that is written to implement an idea to create a project is considered to be a _____.

Accepted Answer

A)   proposal for action or change
B)   business case
C)   sales proposal
D)   proposal for grants
E)   proposal for other fundingF) A) and B)
G) A) and E)

Question 16

A proposal that is ethical is _____.

Accepted Answer

A)   simple
B)   cost effective
C)   timely
D)   accurate
E)   moderateF) C) and D)
G) B) and D)

Question 17

Which of the following is most likely to be included in the executive summary?

Accepted Answer

A)   The title of the proposal
B)   The problem necessitating the proposal
C)   The name of the recipient of the proposal
D)   The name of the writer of the proposal
E)   The date the proposal was submittedF) B) and D)
G) A) and E)

Question 18

Which of the following is an external proposal?

Accepted Answer

A)   A proposal suggesting a new volunteer program to your HR department
B)   A proposal asking your boss to implement a flex-time schedule
C)   A proposal seeking the business of a new customer
D)   A proposal recommending a new process to your supervisor
E)   A proposal requesting that your department be allocated funds for a new projectF) A) and B)
G) A) and C)

Question 19

When analyzing the content of a proposal,explain the key issues that should be considered?

Accepted Answer

Analyze content needs by considering req...

Question 20

Discuss ways that proposal writing software can help a writer increase efficiency.

Accepted Answer

Businesses that routinely write formal p...

Exam 9: Preparing Persuasive Business Proposals

The goal of sending an unsolicited sales proposal is to _____.

Correct AnswerverifiedShow Answer

A formal proposal should contain many of the same elements as a formal report.

Correct AnswerverifiedShow Answer

Which of the following is most likely to be included in the executive summary?

Correct AnswerverifiedShow Answer

A proposal that is ethical is _____.

Correct AnswerverifiedShow Answer

A solicited sales proposal that is noncompetitive is often referred to as a(n) _____

Correct AnswerverifiedShow Answer

Discuss ways that proposal writing software can help a writer increase efficiency.

Correct AnswerverifiedBusinesses that routinely write formal p...View AnswerShow Answer

Which of the following is an external proposal?

Correct AnswerverifiedShow Answer

Well written proposals include a specific course of action for an organization and show the audience how this course of action makes sense,creating a stronger _____.

Correct AnswerverifiedShow Answer

How should a writer prepare to write a response to an RFP?

Correct AnswerverifiedWith an RFP,the writer is writing a soli...View AnswerShow Answer

A proposal that is written to implement an idea to create a project is considered to be a _____.

Correct AnswerverifiedShow Answer

Which of the following is most likely to be included on the title page of a report or proposal?

Correct AnswerverifiedShow Answer

A proposal is most effective when it makes a business case for an organization.

Correct AnswerverifiedShow Answer

When a proposal is unsolicited ________.

Correct AnswerverifiedShow Answer

When analyzing the content of a proposal,explain the key issues that should be considered?

Correct AnswerverifiedAnalyze content needs by considering req...View AnswerShow Answer

Understanding the need your proposal meets and how you propose to address that need is involved in the first step of preparing a proposal,defining its ________.

Correct AnswerverifiedShow Answer

Many proposals,especially those that are unsolicited,are unsuccessful because the audience decides to do nothing at all.

Correct AnswerverifiedShow Answer

A proposal must provide details about how it will be implemented and explain costs.

Correct AnswerverifiedShow Answer

When creating a proposal using a Software as a Service model,you can save time by repurposing content.

Correct AnswerverifiedShow Answer

A(n) ________ briefly summarizes the most important information in the proposal and key decision makers might read only this document and,based on how persuasive it is,decide whether or not to read the entire document.

Correct AnswerverifiedShow Answer

When developing a proposal,how can a writer help to ensure the proposal is ethical?

Correct AnswerverifiedA company that submits a proposal has an...View AnswerShow Answer

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Businesses that routinely write formal p...
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verified

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Correct Answer
verified
With an RFP,the writer is writing a soli...
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verified

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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Analyze content needs by considering req...
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verified

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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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A company that submits a proposal has an...
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