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Exam 2: The Marketing Environment, Social Responsibility, and Ethics

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Question 71

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According to Celia Moore, an IBM corporate manager, corporate social responsibility is "a core business issue for IBM." What does she mean by this statement?

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Corporate social responsibility is the c...

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Question 72

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Which of the following statements best describes ethics?

A) Ethics are the moral principles or values that generally govern the conduct of an individual.
B) Ethics are the standard of behaviour upon which legal actions will be made.
C) Ethics are unrelated to social behaviour.
D) Ethics and values are situation-specific.

E) A) and C)
F) C) and D)

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Question 73

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Which of the following is a good example of an environmental factor?

Starbucks Coffee aims to run their business well. This means that Starbucks coffee beans are fair trade, that employees are well trained and compensated, and that the company limits its environmental footprint. What is Starbucks exhibiting in this example?

An obese man sued McDonalds, Burger King, Wendy's, and KFC because he claims the fast-food giants caused his diabetes and other health problems. The suit is an example of a problem caused by competitive factors.

How much has the median income for Canadian household risen since the 1990s?

Hal Li purchased a wood-burning stove to heat his family home. The seller sold Hal Li's information to the stove manufacturer. This was done without Hal Li's permission. The Privacy Act (PA) and the Personal Information Protection and Electronic Documents Act (PIPEDA) could be used to protect Hal Li.

Coolsavings.com is one of the largest online distributors of in-store coupons, sales announcements, and mail-in rebates offered by national retailers and Internet commerce sites. Its marketing department keeps track of current external environmental changes. Which trends are most important for a company to understand and extremely difficult to forecast?

Which of the following factors tends to most influence ethical decision making and judgments?

When writing codes of ethics, businesses must ensure their codes deal with every possible situation.

Marketers must react to the economic environment. What are three economic areas of greatest concern?

What does the median total family income mean?

Field Entertainment was given the task of editing 75 years of Disney Magic into a two-hour show. While the task was challenging, the company described the results as multigenerational (meaning the newly created show appeals to children, parents, and grandparents) . Which factors did Field Entertainment rely heavily on to develop a new show that would be enjoyed by all ages?

What are baby boomers? Also what is the difference between older and younger baby-boomers?

A furniture retailer that specializes in selling entire rooms of furniture has hired you to identify 25 geographic target markets that can be described as multicultural societies. What types of locations should you offer this firm?

Marketers can best reach Generation Y members through television and magazine advertising.

What environmental factors are concerned with the changes in people's values, lifestyles, and family roles?

What is the other name of Generation Z?

Which of the following best describes the effect corporate social responsibility has had on the business environment?

Most businesspeople have progressed beyond the self-centred and manipulative actions of pre-conventional morality.