Question 1

Provide examples of how e-commerce can enhance a value chain.

Accepted Answer

Answers will vary.E-commerce can enhance...

Question 2

How do companies use business-to-business (B2B)applications?

Accepted Answer

Answers will vary.Companies use B2B appl...

Question 3

Describe the m-commerce applications that are currently available.

Accepted Answer

Answers will vary.Many telecommunication...

Question 4

What can sellers do by participating in buyer-side marketplaces?

Accepted Answer

Answers will vary.By participating in bu...

Question 5

In the context of Web marketing,the term ad _____ refers to one user viewing one ad.

Accepted Answer

A)  blocker
B)   exchange
C)  impression
D)   connectE) A) and B)
F) A) and C)

Question 6

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

Accepted Answer

A)  do not have a physical location to help maintain current customers
B)  focus only on attracting new customers
C)  do not continue business with unsatisfied customers
D)  rarely cut out the middleman in the link between suppliers and consumersE) C) and D)
F) B) and D)

Question 7

Provide examples of organizational e-commerce activities that take place inside an organization.

Accepted Answer

Answers will vary.Organizational e-comme...

Question 8

In Web marketing,with _____,information is sent to users based on their previous inquiries,interests,or specifications.

Accepted Answer

A)  pull technology
B)  push technology
C)  stack technology
D)  queue technologyE) B) and C)
F) C) and D)

Question 9

In the context of Web marketing,_____ are display ads that appear on top of a browser window,blocking the user's view.

Accepted Answer

A)  pop-under ads
B)  pop-up ads
C)  dialog box ads
D)  banner box adsE) C) and D)
F) A) and C)

Question 10

A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.

Accepted Answer

A)  seller-side marketplace
B)  buyer-side marketplace
C)  third-party exchange marketplace
D)  business communication marketplaceE) None of the above
F) A) and B)

Question 11

Using the _____ model,e-commerce sites sell digital products and services.

Accepted Answer

A)  brokerage
B)  infomediary 
C)  mixed
D)  subscription E) All of the above
F) A) and B)

Question 12

_____ is a supporting activity in Michael Porter's value chain.

Accepted Answer

A)  Service
B)  Logistics
C)  Marketing and sales
D)  Human resource managementE) A) and D)
F) A) and C)

Question 13

In the third-party exchange marketplace model,a _____ market concentrates on a specific industry or market.

Accepted Answer

A)  vertical
B)  horizontal 
C)  baseline
D)  sideline E) C) and D)
F) B) and C)

Question 14

_____ offers a secure,convenient,and portable tool for online shopping and stores personal and financial information,such as credit card numbers,passwords,and PINs.

Accepted Answer

A)  E-cash
B)  An e-wallet
C)  An e-check
D)  E-payE) A) and D)
F) B) and C)

Question 15

_____ is a primary activity in Michael Porter's value chain.

Accepted Answer

A)  Service
B)  Procurement
C)  Technological development
D)  Human resource managementE) All of the above
F) None of the above

Question 16

E-business excludes transactions that generate demand for goods and services.

Accepted Answer

A) True 
 B)False

Question 17

Describe the term hit in the context of Web marketing.

Accepted Answer

Answers will vary.Any element of a Web p...

Question 18

Which concept,introduced by Michael Porter,consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process?

Accepted Answer

A)  social engineering
B)  search engine optimization
C)  packet switching
D)  value chainE) B) and C)
F) A) and D)

Question 19

_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.

Accepted Answer

A)  Fulfillment
B)  Information sharing
C)  Ordering
D)  PaymentE) C) and D)
F) None of the above

Question 20

Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.

Accepted Answer

A)  e-procurement
B)  buyer-side marketplace
C)  third-party exchange
D)  infomediaryE) All of the above
F) C) and D)

Exam 8: E-Commerce

Describe the term hit in the context of Web marketing.

Correct AnswerverifiedAnswers will vary.Any element of a Web p...View AnswerShow Answer

_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.

Correct AnswerverifiedShow Answer

Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.

Correct AnswerverifiedShow Answer

_____ is a primary activity in Michael Porter's value chain.

Correct AnswerverifiedShow Answer

Using the _____ model,e-commerce sites sell digital products and services.

Correct AnswerverifiedShow Answer

In the context of Web marketing,the term ad _____ refers to one user viewing one ad.

Correct AnswerverifiedShow Answer

Provide examples of how e-commerce can enhance a value chain.

Correct AnswerverifiedAnswers will vary.E-commerce can enhance...View AnswerShow Answer

_____ is a supporting activity in Michael Porter's value chain.

Correct AnswerverifiedShow Answer

E-business excludes transactions that generate demand for goods and services.

Correct AnswerverifiedShow Answer

A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.

Correct AnswerverifiedShow Answer

In the context of Web marketing,_____ are display ads that appear on top of a browser window,blocking the user's view.

Correct AnswerverifiedShow Answer

In the third-party exchange marketplace model,a _____ market concentrates on a specific industry or market.

Correct AnswerverifiedShow Answer

Describe the m-commerce applications that are currently available.

Correct AnswerverifiedAnswers will vary.Many telecommunication...View AnswerShow Answer

Which concept,introduced by Michael Porter,consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process?

Correct AnswerverifiedShow Answer

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

Correct AnswerverifiedShow Answer

How do companies use business-to-business (B2B)applications?

Correct AnswerverifiedAnswers will vary.Companies use B2B appl...View AnswerShow Answer

What can sellers do by participating in buyer-side marketplaces?

Correct AnswerverifiedAnswers will vary.By participating in bu...View AnswerShow Answer

In Web marketing,with _____,information is sent to users based on their previous inquiries,interests,or specifications.

Correct AnswerverifiedShow Answer

Provide examples of organizational e-commerce activities that take place inside an organization.

Correct AnswerverifiedAnswers will vary.Organizational e-comme...View AnswerShow Answer

_____ offers a secure,convenient,and portable tool for online shopping and stores personal and financial information,such as credit card numbers,passwords,and PINs.

Correct AnswerverifiedShow Answer

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Answers will vary.Any element of a Web p...
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Answers will vary.E-commerce can enhance...
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Answers will vary.Many telecommunication...
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Answers will vary.Companies use B2B appl...
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Answers will vary.By participating in bu...
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Answers will vary.Organizational e-comme...
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