Question 1

In pitching his new product, an entrepreneur describes the life of a customer before and after using her product.The entrepreneur is using what approach to pitching?

Accepted Answer

A)  emotional appeal
B)  building rapport
C)  storytelling
D)  engagementE) A) and B)
F) B) and D)

Question 2

Which of the following best describes the amount of time you have to make an impression during a pitch session?

Accepted Answer

A)  People will usually allow you at least a minute before they decide if they want to hear more.
B)  People will listen to your entire pitch before deciding if they like your product or service.
C)  You will have between 7 and 20 seconds to create a good impression.
D)  You will have one tenth of a second.E) B) and D)
F) A) and C)

Question 3

Which of the following enables the entrepreneur to find potential stakeholders, experts, and fellow entrepreneurs?

Accepted Answer

A)  Facebook and Twitter
B)  YouTube
C)  Instagram
D)  all of theseE) C) and D)
F) A) and B)

Question 4

Bea's Donuts requires that all people working in her store wear a light blue polo shirt showing the logo of her company.Requiring this shirt is part of what aspect of marketing?

Accepted Answer

A)  service
B)  packaging
C)  employee engagement
D)  positioningE) None of the above
F) A) and D)

Question 5

Which of the following did the authors suggest as monitoring the appropriate price for your product?

Accepted Answer

A)  test the effect of price changes on demand for the product
B)  lower the price as sales drop
C)  adjust the price relative to the increase or decrease of the cost of goods to produce it
D)  examine competitor pricesE) C) and D)
F) A) and B)

Question 6

GreenGrow Landscaping services prides itself on innovative and creative designs.Which of the following sites would be a must if the company wants to showcase its work?

Accepted Answer

A)  Instagram
B)  Facebook
C)  Twitter
D)  LinkedInE) B) and C)
F) All of the above A

Question 7

Describing how a service stands out from its competitors would be considered under what aspect of the marketing mix?

Accepted Answer

A)  product
B)  price
C)  promotion
D)  placeE) A) and B)
F) All of the above

Question 8

What are the advantages of site maps, mark-up tags, and keywords?

Accepted Answer

A)  the ability of search engines to categorize your website
B)  an increased ability to be picked up by search engines
C)  a more organized website
D)  they increase the ability of users to navigate your siteE) B) and C)
F) A) and D)

Question 9

What is meant by entrepreneurial marketing?

Accepted Answer

A)  any marketing conducted by an entrepreneur
B)  lower cost, inexpensive marketing
C)  a set of processes based on new and unconventional marketing practices
D)  marketing conducted by people who do not have a traditional marketing job title or roleE) B) and D)
F) B) and C)

Question 10

When marketers use the S.A.V.E.approach, the focus is switched from promotion to which of the following?

Accepted Answer

A)  access
B)  solution
C)  value
D)  educationE) None of the above
F) All of the above

Question 11

What would be the best description of the term packaging?

Accepted Answer

A)  the use of the logo and brand name on the product packaging
B)  making sure that the form of delivery will prevent damage to the product 
C)  the process of exploring all visual elements of the product and service appearance
D)  presenting the service in clearly labeled and attractive packagesE) B) and C)
F) A) and D)

Question 12

A brand strategy can best be described by which of the following?

Accepted Answer

A)  the logo and labeling on the product or service
B)  the plan to market the product
C)  the plan to communicate the brand messages to the target audience
D)  the plan that organizes, controls, and legally protects the brandE) A) and B)
F) A) and C)

Question 13

Why is it important to explain the marketing mix before starting a company?

Accepted Answer

A)  It will help in pitching the product.
B)  It will prevent loss of time and money marketing to the wrong target group.
C)  It will crystalize the offering and determine how the product or service will be taken to the market.
D)  It will help categorize the service for formal Internet and print advertising media.E) A) and B)
F) None of the above

Question 14

John is starting a sole proprietorship in which he will install home stereo systems.John decides to test a paid Google Ad so that the name of his company will gain recognition.This is an example of what marketing mix element?

Accepted Answer

A)  product
B)  promotion
C)  place
D)  advertisingE) A) and B)
F) All of the above

Question 15

The social media site LinkedIn is most noted as a social networking rather than professional site.

Accepted Answer

A) True 
 B)False  False

Question 16

How often do people expect to see updates on Twitter?

Accepted Answer

A)  at least once a month
B)  at least once a week
C)  twice a week
D)  several times a dayE) B) and C)
F) A) and C)

Question 17

Stephen has opened a BBQ restaurant that he hopes will be favored as a sports bar.Which of the following best describes an example of a need for positioning?

Accepted Answer

A)  Stephen receives a complaint from a customer about the lack of heat in the BBQ sauce.
B)  Stephen notices several Facebook postings that describe his restaurant as "a good family restaurant" and "a perfect end to a day of shopping."
C)  Stephen notices several Facebook postings that describe his restaurant as good but a bit pricey.
D)  Stephen notices that many calls are coming in asking for directions to his location.E) A) and B)
F) A) and C)

Question 18

Social media is best used to inspire, entertain, and build trust.It is less effective for direct sales.

Accepted Answer

A) True 
 B)False

Question 19

The marketing mix consists of which of the following elements:

Accepted Answer

A)  the different segments that you will be marketing to
B)  the mix of products that you are offering
C)  the different ways (channels)  you will market the product
D)  product, price, promotion, and placeE) A) and D)
F) B) and C) D

Question 20

GreenGrow Landscaping services prides itself on innovative and creative designs.On their business cards and all media, they show a green leaf with a distinctive "G" formed by the stem.This is an example of which of the following:

Accepted Answer

A)  a tagline
B)  a brand
C)  a logo
D)  copyrightE) A) and C)
F) B) and D)

Exam 16: Marketing and Pitching Your Idea

In pitching his new product, an entrepreneur describes the life of a customer before and after using her product.The entrepreneur is using what approach to pitching?

Correct AnswerverifiedShow Answer

Which of the following best describes the amount of time you have to make an impression during a pitch session?

Correct AnswerverifiedShow Answer

Which of the following enables the entrepreneur to find potential stakeholders, experts, and fellow entrepreneurs?

Correct AnswerverifiedShow Answer

Bea's Donuts requires that all people working in her store wear a light blue polo shirt showing the logo of her company.Requiring this shirt is part of what aspect of marketing?

Correct AnswerverifiedShow Answer

Which of the following did the authors suggest as monitoring the appropriate price for your product?

Correct AnswerverifiedShow Answer

GreenGrow Landscaping services prides itself on innovative and creative designs.Which of the following sites would be a must if the company wants to showcase its work?

Correct AnswerverifiedA

Describing how a service stands out from its competitors would be considered under what aspect of the marketing mix?

Correct AnswerverifiedShow Answer

What are the advantages of site maps, mark-up tags, and keywords?

Correct AnswerverifiedShow Answer

What is meant by entrepreneurial marketing?

Correct AnswerverifiedShow Answer

When marketers use the S.A.V.E.approach, the focus is switched from promotion to which of the following?

Correct AnswerverifiedShow Answer

What would be the best description of the term packaging?

Correct AnswerverifiedShow Answer

A brand strategy can best be described by which of the following?

Correct AnswerverifiedShow Answer

Why is it important to explain the marketing mix before starting a company?

Correct AnswerverifiedShow Answer

John is starting a sole proprietorship in which he will install home stereo systems.John decides to test a paid Google Ad so that the name of his company will gain recognition.This is an example of what marketing mix element?

Correct AnswerverifiedShow Answer

The social media site LinkedIn is most noted as a social networking rather than professional site.

Correct AnswerverifiedFalse

How often do people expect to see updates on Twitter?

Correct AnswerverifiedShow Answer

Stephen has opened a BBQ restaurant that he hopes will be favored as a sports bar.Which of the following best describes an example of a need for positioning?

Correct AnswerverifiedShow Answer

Social media is best used to inspire, entertain, and build trust.It is less effective for direct sales.

Correct AnswerverifiedShow Answer

The marketing mix consists of which of the following elements:

Correct AnswerverifiedD

GreenGrow Landscaping services prides itself on innovative and creative designs.On their business cards and all media, they show a green leaf with a distinctive "G" formed by the stem.This is an example of which of the following:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
False

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified