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Exam 13: Distributing and Promoting Products

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Question 41

Multiple Choice

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The Fans Store,a retail outlet for fans and air conditioners,increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly.This type of advertising is called ____ advertising.

A) primary-demand
B) reminder
C) immediate-response
D) institutional
E) media-oriented

F) A) and B)
G) A) and C)

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Question 42

Multiple Choice

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When has Karen,an industrial supplies salesperson,completed her job with a particular client?

A) When she overcomes the objections of the client.
B) When she closes a sale with the client.
C) Never,as long as she maintains a working relationship with the client.
D) When she follows up with the client to ensure that a correct and timely delivery was made.
E) When she thanks the client for the business and asks for other prospects.

F) B) and C)
G) A) and E)

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Question 43

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How does immediate-response advertising differ from reminder advertising?

Kroger is an example of a _____.

Why is the ability of the salesperson to handle objections so important in the selling process?

Public warehouses will hold and issue receipts for goods used as collateral for borrowed funds.

Don Martin owns DME Ads Inc.,an advertising agency.At present,the company focuses on advertising only.However,Don plans to expand the company's focus to include all the major elements of an organization's promotional mix.Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently,the firm organizes its work according to the media being used.Don believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium,the company spends most of its time on television advertising.DME knows what it takes to get the job done,and it is committed to success. -Refer to DME Ads Inc.DME recently created advertising for Maruti Automobiles for its new line of cars called Maruti Marvels.Such brand-oriented advertising is called _____.

Convenience goods such as candy,gum,and cigarettes are normally distributed using _____ distribution.

If McDonald's website was green and black and did not feature the golden arches,Ronald McDonald and gang,or the company's food selections,McDonald's would have failed to use _____.

Which of the following is not a public relations tool?

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

The advertising objectives are the ____ of the advertising campaign.

Which of the following is not an advantage of magazine advertising?

Marilyn operates a store called The Gift Garden.Her store sells pottery,candles,crafts,and other knickknacks that make good gifts for family and friends.The Gift Garden is a _____.

Target is working with its suppliers using tools such as electronic billing,purchase order verification,bar-code technology,and the like to integrate data to improve overall performance.This is an example of _____.

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Don Martin owns DME Ads Inc.,an advertising agency.At present,the company focuses on advertising only.However,Don plans to expand the company's focus to include all the major elements of an organization's promotional mix.Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently,the firm organizes its work according to the media being used.Don believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium,the company spends most of its time on television advertising.DME knows what it takes to get the job done,and it is committed to success. -Refer to DME Ads Inc.Which of the following terms refers to the type of advertising DME would use to increase the demand for all brands of a product within a specific industry?

The distribution channel most likely to be used for a new car is producer to

The primary concern of the media planner is to: