Question 1

Once a questionnaire has been developed,what other factors need to be considered before putting the questionnaire into the hands of interviewers?

Accepted Answer

Has it been approved by all relevant par...

Question 2

Preparing the final questionnaire copy is the last step in the questionnaire design process.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is not a true statement concerning questionnaire development and the Internet?

Accepted Answer

A)  It can be used to facilitate questionnaire development.
B)  There is specialized software for online questionnaire development andImplementation.
C)  Questionnaires can be delivered to potential respondents via email.
D)  Questionnaires can be posted on the market researcher's website.
E)  All of these are true.F) A) and B)
G) A) and C)

Question 4

Which of the following is not part of the criteria for a good questionnaire?

Accepted Answer

A)  considers the respondent
B)  considers the computer hardware tabulating the results
C)  provides decision-making information
D)  meets data-processing requirements
E)  All are part of the criteria for a good questionnaire.F) None of the above
G) C) and D)

Question 5

Which of the following is an incorrect statement concerning questionnaire layout?

Accepted Answer

A)  Position threatening or sensitive questions last.
B)  Allow plenty of space for open-ended questions.
C)  Always place demographics questions at the beginning.
D)  Position questions that require the most effort in the middle.
E)  None of these is an incorrect statement.F) A) and D)
G) None of the above

Question 6

"In the space below,please write down your three favorite flavors of ice cream" is an example of what type of question?

Accepted Answer

A)  scaled response
B)  dichotomous
C)  open ended
D)  closed ended
E)  none of theseF) None of the above
G) A) and B)

Question 7

Design three open-ended and three closed-ended questions to measure consumers' attitudes toward Honda Civic automobiles.

Accepted Answer

An example is as follows:
Open-ended:...

Question 8

Which type of question would be located in the screener?

Accepted Answer

A)  transitional
B)  warm up
C)  demographic
D)  qualifying
E)  none of theseF) D) and E)
G) None of the above

Question 9

Going through each question to ensure that skip patterns are followed and that required questions are answered is _______.

Accepted Answer

A)  coding
B)  scaling
C)  editing
D)  closing
E)  none of theseF) B) and C)
G) None of the above

Question 10

Which of the following would not be a good practice regarding question sequencing?

Accepted Answer

A)  general questions at the end
B)  general questions at the beginning
C)  sensitive questions at the end
D)  questions requiring work in the middle
E)  none of theseF) C) and E)
G) A) and C)

Question 11

In questionnaire design,what is a "skip pattern?" Provide an example to illustrate your answer.

Accepted Answer

A skip pattern is a sequence in which qu...

Question 12

It is important for surveys to include supervisor's instructions in order to assist the _______.

Accepted Answer

A)  client
B)  field services firm
C)  respondent
D)  none of theseE) A) and D)
F) All of the above

Question 13

Which of the following questions potentially biases the respondents?

Accepted Answer

A)  "We are conducting a study concerning the high quality of First NationalBank services"
B)  "Do you shop at a store like Wal-Mart?"
C)  "How satisfied are you with McDonald's food quality and location?"
D)  all of theseE) A) and B)
F) C) and D)

Question 14

__________ is achieved by avoiding ambiguous terminology,using reasonable,vernacular language adjusted to the target group,and asking only one question at a time. 1

Accepted Answer

A)  Leadership2
B)  Clarity3
C)  Precision4
D)  None of theseE) B) and D)
F) C) and D)

Question 15

A researcher who wants to know consumers' perceptions of the taste and temperature of a restaurant's food should combine these attributes into a single question.

Accepted Answer

A) True 
 B)False

Question 16

In a survey,there should never be a model introduction/opening and closing.

Accepted Answer

A) True 
 B)False

Question 17

"First National Bank is…..progressive ____|____|____|____|____ backward" is which of the following question formats?

Accepted Answer

A)  scaled response
B)  dichotomous
C)  open ended
D)  closed ended
E)  none of theseF) C) and D)
G) A) and B)

Question 18

In the marketing research process,the questionnaire precedes survey objectives and comes after data analysis.

Accepted Answer

A) True 
 B)False

Question 19

Comment on each problem you find in the short questionnaire that follows.Then revise the questionnaire so that it is reliable.
Objective of the questionnaire: to determine respondent buyer intentions regarding the purchase of a new car.
Please indicate your income: _____________________
When will buy your next car? ____________
Age Category: ___0-18	___19-24	___35-44	___45 & over
How much will spend on your next car? ___________
List the types of cars you will consider in your next purchase:
_______________________
_______________________
_______________________
What is the make and model of your present car? __________________

Accepted Answer

This questionnaire has some ob...

Question 20

A researcher wants to develop a questionnaire that asks users of the product different questions than non-users.What technique should s/he use to accomplish this? 1

Accepted Answer

A)  open-ended questions2
B)  piping3
C)  branching4
D)  non-responseE) A) and C)
F) None of the above

Exam 12: Questionnaire Design

A researcher wants to develop a questionnaire that asks users of the product different questions than non-users.What technique should s/he use to accomplish this? 1

Correct Answer
verified

A researcher who wants to know consumers' perceptions of the taste and temperature of a restaurant's food should combine these attributes into a single question.

Correct Answer
verified

Which of the following questions potentially biases the respondents?

Correct Answer
verified

Preparing the final questionnaire copy is the last step in the questionnaire design process.

Correct Answer
verified

Which of the following is an incorrect statement concerning questionnaire layout?

Correct Answer
verified

"First National Bank is…..progressive |||| backward" is which of the following question formats?

Correct Answer
verified

In questionnaire design,what is a "skip pattern?" Provide an example to illustrate your answer.

Correct Answer
verified
A skip pattern is a sequence in which qu...
View Answer

Once a questionnaire has been developed,what other factors need to be considered before putting the questionnaire into the hands of interviewers?

Correct Answer
verified
Has it been approved by all relevant par...
View Answer

Correct Answer
verified
This questionnaire has some ob...
View Answer

Design three open-ended and three closed-ended questions to measure consumers' attitudes toward Honda Civic automobiles.

Correct Answer
verified
An example is as follows:
Open-ended:...
View Answer

Which of the following is not a true statement concerning questionnaire development and the Internet?

Correct Answer
verified

In a survey,there should never be a model introduction/opening and closing.

Correct Answer
verified

"In the space below,please write down your three favorite flavors of ice cream" is an example of what type of question?

Correct Answer
verified

__________ is achieved by avoiding ambiguous terminology,using reasonable,vernacular language adjusted to the target group,and asking only one question at a time. 1

Correct Answer
verified

Which type of question would be located in the screener?

Correct Answer
verified

Going through each question to ensure that skip patterns are followed and that required questions are answered is _______.

Correct Answer
verified

Which of the following is not part of the criteria for a good questionnaire?

Correct Answer
verified

Which of the following would not be a good practice regarding question sequencing?

Correct Answer
verified

It is important for surveys to include supervisor's instructions in order to assist the _______.

Correct Answer
verified

In the marketing research process,the questionnaire precedes survey objectives and comes after data analysis.

Correct Answer
verified

Exam 12: Questionnaire Design

A researcher wants to develop a questionnaire that asks users of the product different questions than non-users.What technique should s/he use to accomplish this? 1

Correct AnswerverifiedShow Answer

A researcher who wants to know consumers' perceptions of the taste and temperature of a restaurant's food should combine these attributes into a single question.

Correct AnswerverifiedShow Answer

Which of the following questions potentially biases the respondents?

Correct AnswerverifiedShow Answer

Preparing the final questionnaire copy is the last step in the questionnaire design process.

Correct AnswerverifiedShow Answer

Which of the following is an incorrect statement concerning questionnaire layout?

Correct AnswerverifiedShow Answer

"First National Bank is…..progressive ____|____|____|____|____ backward" is which of the following question formats?

Correct AnswerverifiedShow Answer

In questionnaire design,what is a "skip pattern?" Provide an example to illustrate your answer.

Correct AnswerverifiedA skip pattern is a sequence in which qu...View AnswerShow Answer

Once a questionnaire has been developed,what other factors need to be considered before putting the questionnaire into the hands of interviewers?

Correct AnswerverifiedHas it been approved by all relevant par...View AnswerShow Answer

Correct AnswerverifiedThis questionnaire has some ob...View AnswerShow Answer

Design three open-ended and three closed-ended questions to measure consumers' attitudes toward Honda Civic automobiles.

Correct AnswerverifiedAn example is as follows:Open-ended:...View AnswerShow Answer

Which of the following is not a true statement concerning questionnaire development and the Internet?

Correct AnswerverifiedShow Answer

In a survey,there should never be a model introduction/opening and closing.

Correct AnswerverifiedShow Answer

"In the space below,please write down your three favorite flavors of ice cream" is an example of what type of question?

Correct AnswerverifiedShow Answer

__________ is achieved by avoiding ambiguous terminology,using reasonable,vernacular language adjusted to the target group,and asking only one question at a time. 1

Correct AnswerverifiedShow Answer

Which type of question would be located in the screener?

Correct AnswerverifiedShow Answer

Going through each question to ensure that skip patterns are followed and that required questions are answered is _______.

Correct AnswerverifiedShow Answer

Which of the following is not part of the criteria for a good questionnaire?

Correct AnswerverifiedShow Answer

Which of the following would not be a good practice regarding question sequencing?

Correct AnswerverifiedShow Answer

It is important for surveys to include supervisor's instructions in order to assist the _______.

Correct AnswerverifiedShow Answer

In the marketing research process,the questionnaire precedes survey objectives and comes after data analysis.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

"First National Bank is…..progressive |||| backward" is which of the following question formats?

Correct Answer
verified

Correct Answer
verified
A skip pattern is a sequence in which qu...
View Answer

Correct Answer
verified
Has it been approved by all relevant par...
View Answer

Correct Answer
verified
This questionnaire has some ob...
View Answer

Correct Answer
verified
An example is as follows:
Open-ended:...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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