Question 1

Title IX has made a large impact on the collegiate athletic community.Discuss how a sports marketer would comply with Title IX in a marketing campaign for men's and women's basketball at the University of North Carolina.

Accepted Answer

Under Title IX,any institution that rece...

Question 2

According to the text,internal contingencies are defined as all influences outside and inside the organization that can affect the organization's strategic marketing process.

Accepted Answer

A) True 
 B)False

Question 3

The first step in the strategic sports marketing process is planning.Discuss how Major League Baseball would apply this process (the planning step)to increase the number of European fans.

Accepted Answer

The home office of MLB could begin by pl...

Question 4

In the operational-level strategy,which of the following is NOT one of the levels?

Accepted Answer

A)   promotion
B)   product
C)   price
D)   sponsorship
E)   population sizeF) A) and E)
G) A) and D)

Question 5

According to the text,_____ elements examine the big picture,or the national income,while _____ elements are those smaller elements that make up the big picture.

Accepted Answer

A)   microeconomic; macroeconomic
B)   macroeconomic; microeconomic
C)   macroeconomic; external
D)   external; microeconomic
E)   internal; externalF) B) and E)
G) A) and E)

Question 6

Discuss how the physical environment would affect the marketing of waterskiing in North America.

Accepted Answer

Marketing waterskiing in North America i...

Question 7

Nike running shoes and Reebok running shoes would be an example of indirect competitors.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT one of the four stages of the business cycle?

Accepted Answer

A)   prosperity
B)   race
C)   recovery
D)   recession
E)   depressionF) B) and E)
G) B) and D) B

Question 9

List and describe the external contingencies that are associated with sports marketing.

Accepted Answer

Competition: the attempt of all organizations to serve similar customers.Two types are direct and indirect.Direct competition is two or more sport organizations (e.g.,Nike and Reebok)producing similar products or services.Indirect competition in the sport industry is any other form of entertainment (going to the movies vs.going to the local collegiate basketball game).
Technology: the Internet,cable television,out-of-market (DirecTV and Dish Network)affect the way sports events are delivered to the customer.
Cultural and Social Trends: beliefs or traditions passed on from generation to generation that affect the way the population views sports.
Physical Environment: natural resources and characteristics that have an impact on sports. For example,a region dictates what climate conditions affect certain sports.
Political Environment: politics play an ever-increasing role in the sports industry (e.g.,taxes for new stadiums).Politicians team up with famous athletes during voting season.
Legal Environment: affects how sports organizations can govern.Examples are Title IX,collective bargaining (professional sports),and team licensing.
Regulatory Environment: enforcement of rules and bylaws to which sport organizations adhere.Examples are NCAA,NBA,NAIA,and state high school athletic associations.
Demographic Environment: observing population trends for determining effective sports marketing.Examples are size,age,ethnic groups,and population shifts.
Economic Environment: sports organizations are affected by either macroeconomic (prosperity,recession,depression,or recovery),or microeconomic elements (individual income-disposable and discretionary-discretionary being the most important to the sports marketer).

Question 10

A limited period of time during which the characteristics of a market and distinctive competencies of a firm fit together well and reduce the risks of seizing particular market opportunity is called _____.

Accepted Answer

A)   a strategic window
B)   a SWOT
C)   external scanning
D)   environmental factors
E)   audit scanningF) A) and D)
G) None of the above

Question 11

Marketers of sporting events at any level realize their true competition is other forms of entertainment.This is known as _____ competition.

Accepted Answer

A)   direct
B)   indirect
C)   professional
D)   minor
E)   both a and bF) A) and B)
G) A) and C)

Question 12

What is SWOT analysis? Describe its components,using SWOT for Nike in its campaign effort to be number one in the world soccer market.

Accepted Answer

SWOT is an acronym: Strengths vs.Weaknes...

Question 13

According to the text,size of population is NOT considered a part of the demographic environment.

Accepted Answer

A) True 
 B)False  False

Question 14

One major area of the legal environment for sport marketers to consider is _________,which deals with billions of dollars of sports-licensed merchandise.

Accepted Answer

A)   Title IX
B)   breach of contract
C)   trademark violations
D)   new telecommunication laws
E)   both a and cF) B) and E)
G) A) and C)

Question 15

Direct competition for a Reds baseball game includes _____.

Accepted Answer

A)   a high school baseball game
B)   the Kings Island Amusement Park
C)   a Bengals football game
D)   a University of Cincinnati basketball game
E)   none of the aboveF) A) and E)
G) C) and E)

Question 16

Internet sites are one of the fastest growing new technologies to affect sports marketing.

Accepted Answer

A) True 
 B)False

Question 17

According to the text,one model that provides a system for understanding and managing the complexities of the sports marketing environment is called the contingency framework for strategic sports marketing.

Accepted Answer

A) True 
 B)False

Question 18

The major issue that has affected the legal environment of sports in the past decade has been the passage of Title IX.

Accepted Answer

A) True 
 B)False

Question 19

A firm's attempt to continually acquire information on events occurring outside its organization in order to identify and interpret potential trends is called _____.

Accepted Answer

A)   external planning
B)   external contingencies
C)   environmental scanning
D)   internal contingencies
E)   external marketing resourcesF) A) and B)
G) D) and E)

Question 20

The _____ environment consists of natural resources and other characteristics of the natural world that have a tremendous impact on sports marketing.

Accepted Answer

A)   political
B)   legal
C)   physical
D)   regulatory
E)   none of the aboveF) C) and D)
G) A) and E)

Exam 2: Contingency Framework for Strategic Sports Marketing

Title IX has made a large impact on the collegiate athletic community.Discuss how a sports marketer would comply with Title IX in a marketing campaign for men's and women's basketball at the University of North Carolina.

Correct Answer
verified
Under Title IX,any institution that rece...
View Answer

According to the text,internal contingencies are defined as all influences outside and inside the organization that can affect the organization's strategic marketing process.

Correct Answer
verified

The first step in the strategic sports marketing process is planning.Discuss how Major League Baseball would apply this process (the planning step)to increase the number of European fans.

Correct Answer
verified
The home office of MLB could begin by pl...
View Answer

In the operational-level strategy,which of the following is NOT one of the levels?

Correct Answer
verified

According to the text,_ elements examine the big picture,or the national income,while _ elements are those smaller elements that make up the big picture.

Correct Answer
verified

Discuss how the physical environment would affect the marketing of waterskiing in North America.

Correct Answer
verified
Marketing waterskiing in North America i...
View Answer

Nike running shoes and Reebok running shoes would be an example of indirect competitors.

Correct Answer
verified

Which of the following is NOT one of the four stages of the business cycle?

Correct Answer
verified
B

List and describe the external contingencies that are associated with sports marketing.

A limited period of time during which the characteristics of a market and distinctive competencies of a firm fit together well and reduce the risks of seizing particular market opportunity is called _____.

Correct Answer
verified

Marketers of sporting events at any level realize their true competition is other forms of entertainment.This is known as _____ competition.

Correct Answer
verified

What is SWOT analysis? Describe its components,using SWOT for Nike in its campaign effort to be number one in the world soccer market.

Correct Answer
verified
SWOT is an acronym: Strengths vs.Weaknes...
View Answer

According to the text,size of population is NOT considered a part of the demographic environment.

Correct Answer
verified
False

One major area of the legal environment for sport marketers to consider is _________,which deals with billions of dollars of sports-licensed merchandise.

Correct Answer
verified

Direct competition for a Reds baseball game includes _____.

Correct Answer
verified

Internet sites are one of the fastest growing new technologies to affect sports marketing.

Correct Answer
verified

According to the text,one model that provides a system for understanding and managing the complexities of the sports marketing environment is called the contingency framework for strategic sports marketing.

Correct Answer
verified

The major issue that has affected the legal environment of sports in the past decade has been the passage of Title IX.

Correct Answer
verified

A firm's attempt to continually acquire information on events occurring outside its organization in order to identify and interpret potential trends is called _____.

Correct Answer
verified

The _____ environment consists of natural resources and other characteristics of the natural world that have a tremendous impact on sports marketing.

Correct Answer
verified

Exam 2: Contingency Framework for Strategic Sports Marketing

Title IX has made a large impact on the collegiate athletic community.Discuss how a sports marketer would comply with Title IX in a marketing campaign for men's and women's basketball at the University of North Carolina.

Correct AnswerverifiedUnder Title IX,any institution that rece...View AnswerShow Answer

According to the text,internal contingencies are defined as all influences outside and inside the organization that can affect the organization's strategic marketing process.

Correct AnswerverifiedShow Answer

The first step in the strategic sports marketing process is planning.Discuss how Major League Baseball would apply this process (the planning step)to increase the number of European fans.

Correct AnswerverifiedThe home office of MLB could begin by pl...View AnswerShow Answer

In the operational-level strategy,which of the following is NOT one of the levels?

Correct AnswerverifiedShow Answer

According to the text,_____ elements examine the big picture,or the national income,while _____ elements are those smaller elements that make up the big picture.

Correct AnswerverifiedShow Answer

Discuss how the physical environment would affect the marketing of waterskiing in North America.

Correct AnswerverifiedMarketing waterskiing in North America i...View AnswerShow Answer

Nike running shoes and Reebok running shoes would be an example of indirect competitors.

Correct AnswerverifiedShow Answer

Which of the following is NOT one of the four stages of the business cycle?

Correct AnswerverifiedB

List and describe the external contingencies that are associated with sports marketing.

A limited period of time during which the characteristics of a market and distinctive competencies of a firm fit together well and reduce the risks of seizing particular market opportunity is called _____.

Correct AnswerverifiedShow Answer

Marketers of sporting events at any level realize their true competition is other forms of entertainment.This is known as _____ competition.

Correct AnswerverifiedShow Answer

What is SWOT analysis? Describe its components,using SWOT for Nike in its campaign effort to be number one in the world soccer market.

Correct AnswerverifiedSWOT is an acronym: Strengths vs.Weaknes...View AnswerShow Answer

According to the text,size of population is NOT considered a part of the demographic environment.

Correct AnswerverifiedFalse

One major area of the legal environment for sport marketers to consider is _________,which deals with billions of dollars of sports-licensed merchandise.

Correct AnswerverifiedShow Answer

Direct competition for a Reds baseball game includes _____.

Correct AnswerverifiedShow Answer

Internet sites are one of the fastest growing new technologies to affect sports marketing.

Correct AnswerverifiedShow Answer

According to the text,one model that provides a system for understanding and managing the complexities of the sports marketing environment is called the contingency framework for strategic sports marketing.

Correct AnswerverifiedShow Answer

The major issue that has affected the legal environment of sports in the past decade has been the passage of Title IX.

Correct AnswerverifiedShow Answer

A firm's attempt to continually acquire information on events occurring outside its organization in order to identify and interpret potential trends is called _____.

Correct AnswerverifiedShow Answer

The _____ environment consists of natural resources and other characteristics of the natural world that have a tremendous impact on sports marketing.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Under Title IX,any institution that rece...
View Answer

Correct Answer
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Correct Answer
verified
The home office of MLB could begin by pl...
View Answer

Correct Answer
verified

According to the text,_ elements examine the big picture,or the national income,while _ elements are those smaller elements that make up the big picture.

Correct Answer
verified

Correct Answer
verified
Marketing waterskiing in North America i...
View Answer

Correct Answer
verified

Correct Answer
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B

Correct Answer
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Correct Answer
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Correct Answer
verified
SWOT is an acronym: Strengths vs.Weaknes...
View Answer

Correct Answer
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False

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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