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Inbound logistics and operations are part of the primary value activities.

A) True
B) False

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The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?


A) Increase buyer power.
B) Increase substitute products.
C) Decrease supplier power.
D) Decrease buyer power.

E) A) and D)
F) None of the above

Correct Answer

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Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents a threat of a new entrant in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water, fruit juice, coffee.

E) B) and C)
F) A) and B)

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Which of the following represents the types of data commonly found in the human resource department?


A) Financial data.
B) Technology data.
C) Production data.
D) Employee data.

E) C) and D)
F) None of the above

Correct Answer

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The chief data officer is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

A) True
B) False

Correct Answer

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Which of the following represents a reason why competitive advantages are typically temporary?


A) The competitor will hire away your key employees.
B) The competitor quickly seeks ways to duplicate your business operations.
C) The competitor will purchase new technology.
D) All of the above.

E) A) and D)
F) C) and D)

Correct Answer

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Which of the following is considered a core driver of the information age?


A) Information.
B) Business Intelligence.
C) Knowledge.
D) All of the above.

E) C) and D)
F) A) and B)

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Competitive intelligence is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making.

A) True
B) False

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Decreasing customer loyalty, increasing costs, and decreasing sales are all examples of business strategies.

A) True
B) False

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The business decisions made by the human resources department include potential customer data, sales report data, commission data, and customer support data.

A) True
B) False

Correct Answer

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In terms of system thinking, what is process?


A) Data entered in a computer
B) Controls to ensure correct processes
C) The resulting information from the computer program
D) The computer program that processes the data

E) C) and D)
F) B) and D)

Correct Answer

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Which data types are typically found in the operations management department?


A) Manufacturing data, distribution data, and production data.
B) Sales data, customer data, commission data, and customer support data.
C) Employee data, promotion data, vacation data.
D) Investment data, monetary data, reporting data.

E) B) and D)
F) B) and C)

Correct Answer

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What is data?


A) Raw facts that describe the characteristics of an event or object.
B) Data converted into a meaningful and useful context.
C) Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.
D) Skills, experience, and expertise, coupled with information and intelligence, that creates a person's intellectual resources.

E) A) and B)
F) A) and D)

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A first-mover advantage is the process of gathering information about the competitive environment, including competitors' plans, activities, and products, to improve a company's ability to succeed.

A) True
B) False

Correct Answer

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Business analytics use techniques that describe past performance and history.

A) True
B) False

Correct Answer

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If you were thinking about a home theater system which of the following represents the feedback?


A) The DVD player, DVD movie, speakers, TV, and electricity.
B) Playing the movie including the audio through the speakers and the video on the TV.
C) A message stating that the disk is dirty and cannot be played.
D) Spinning the disk to play, pause, rewind, or fast forward.

E) B) and D)
F) None of the above

Correct Answer

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The operations management department manages the process of converting or transforming resources into goods or services.

A) True
B) False

Correct Answer

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Which of the following describes structured data?


A) A defined length, type, and format.
B) Includes numbers, dates, or strings such as Customer Address.
C) Is typically stored in a relational database or spreadsheet.
D) All of the above.

E) C) and D)
F) A) and B)

Correct Answer

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The chief data officer (CDO)is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

A) True
B) False

Correct Answer

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A fact is the confirmation or validation of an event or object. In the past, people primarily learned facts from books.

A) True
B) False

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