Question 1

All of the following are unique features of e-commerce technology, except

Accepted Answer

A)   personalization/customization.
B)   interactivity.
C)   universality.
D)   richness.
E)   global reach.F) C) and D)
G) None of the above

Question 2

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Accepted Answer

A)   information density
B)   richness
C)   customization
D)   interactivity
E)   global reachF) A) and C)
G) A) and D)

Question 3

An example of the market creator business model is eBay, a C2C auction site.

Accepted Answer

A) True 
 B)False

Question 4

Information density refers to the

Accepted Answer

A)   richness-complexity and content-of a message.
B)   total amount and quantity of information delivered to consumers by merchants.
C)   total amount and quantity of information available to all market participants.
D)   amount of information available to reduce price transparency.
E)   amount of physical storage space needed to store data about a specific entity, such as a product or consumer.F) A) and D)
G) C) and D)

Question 5

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 6

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Accepted Answer

A)   geosocial
B)   geoinformation
C)   geoadvertising
D)   geomapping
E)   geolocatingF) B) and C)
G) B) and D)

Question 7

Market creators

Accepted Answer

A)   save users money and time by processing online sales transactions.
B)   provide a digital environment where buyers and sellers can establish prices for products.
C)   create revenue by providing digital content over the Web.
D)   sell physical products directly to consumers or individual businesses.
E)   generate revenue from advertising or from directing buyers to sellers.F) B) and C)
G) B) and D)

Question 8

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Accepted Answer

A)   social sign-on
B)   collaborative shopping
C)   network notification
D)   social search
E)   newsfeedF) A) and B)
G) All of the above

Question 9

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

Accepted Answer

A)   long-tail
B)   behavioral
C)   crowdsource
D)   prediction
E)   lead generationF) A) and B)
G) A) and C)

Question 10

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Accepted Answer

Location-based services are services tha...

Question 11

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Accepted Answer

A)   e-hub.
B)   marketspace.
C)   exchange.
D)   private industrial network.
E)   net marketplace.F) A) and E)
G) B) and D)

Question 12

Selling the same goods to different targeted groups at different prices is called

Accepted Answer

A)   cost customization.
B)   cost optimization.
C)   price gouging.
D)   cost personalization.
E)   price discrimination.F) A) and B)
G) C) and E)

Question 13

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

Accepted Answer

A)   free/freemium
B)   subscription
C)   transaction fee
D)   affiliate
E)   salesF) All of the above
G) A) and B)

Question 14

What event marked the beginning of e-commerce?

Accepted Answer

A)   The first product sold online.
B)   The first domain name registered.
C)   The first e-mail sent.
D)   The first paid advertisements placed on a Web site.
E)   The first product advertised online.F) B) and D)
G) C) and D)

Question 15

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today?
 Support your answer.

Accepted Answer

Internet business models include: e-tail...

Question 16

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 17

________ describes the concept that a large group of people is better at making good decisions than a single person.

Accepted Answer

A)   The wisdom of crowds
B)   Outsourcing
C)   Crowdsourcing
D)   Social graphing
E)   Social searchF) A) and B)
G) B) and E)

Question 18

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Accepted Answer

A)   ubiquity
B)   personalization/customization
C)   richness
D)   interactivity
E)   information densityF) All of the above
G) B) and C)

Question 19

Compared to traditional goods, digital goods have

Accepted Answer

A)   greater pricing flexibility.
B)   lower marketing costs.
C)   higher production costs.
D)   higher inventory costs.
E)   lower menu costs.F) C) and D)
G) None of the above

Question 20

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A)   menu
B)   flexible
C)   dynamic
D)   asymmetric
E)   customizedF) A) and B)
G) A) and E)

Exam 10: E-Commerce: Digital Markets, Digital Goods

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

Correct AnswerverifiedShow Answer

Compared to traditional goods, digital goods have

Correct AnswerverifiedShow Answer

What event marked the beginning of e-commerce?

Correct AnswerverifiedShow Answer

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Correct AnswerverifiedShow Answer

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Correct AnswerverifiedShow Answer

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Correct AnswerverifiedInternet business models include: e-tail...View AnswerShow Answer

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Correct AnswerverifiedShow Answer

Information density refers to the

Correct AnswerverifiedShow Answer

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

Correct AnswerverifiedShow Answer

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Correct AnswerverifiedShow Answer

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Correct AnswerverifiedShow Answer

All of the following are unique features of e-commerce technology, except

Correct AnswerverifiedShow Answer

________ describes the concept that a large group of people is better at making good decisions than a single person.

Correct AnswerverifiedShow Answer

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Correct AnswerverifiedShow Answer

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

Market creators

Correct AnswerverifiedShow Answer

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Correct AnswerverifiedLocation-based services are services tha...View AnswerShow Answer

Disintermediation provides major benefits to the distributor.

Correct AnswerverifiedShow Answer

An example of the market creator business model is eBay, a C2C auction site.

Correct AnswerverifiedShow Answer

Selling the same goods to different targeted groups at different prices is called

Correct AnswerverifiedShow Answer

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Internet business models include: e-tail...
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Location-based services are services tha...
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