Question 1

In a Dutch Internet auction,a seller puts up a single item for bidding.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Accepted Answer

A)  transaction interception
B)  bid siphoning
C)  shill bidding
D)  persistent biddingE) A) and B)
F) None of the above

Question 3

Describe the impact social networks have had on how businesses operate,communicate,and serve their customers.

Accepted Answer

Social networks have had a profound impa...

Question 4

_______________ was an early investor in Facebook.

Accepted Answer

A)  Google
B)  Apple
C)  Microsoft
D)  LinkedInE) C) and D)
F) B) and D)

Question 5

What business models do portals use?

Accepted Answer

Portals receive income from a number of ...

Question 6

Which of the following statements about Instagram is not true?

Accepted Answer

A)  Instagram is owned by Twitter.
B)  Instagram is a photo-sharing app.
C)  Instagram is growing more quickly than Facebook.
D)  In terms of time spent per month by users,Instagram is second only to Facebook.E) A) and B)
F) B) and C)

Question 7

Which of the following involves a concern that one will never know how much the ultimate winner might have paid,or the true value to the final winner?

Accepted Answer

A)  herd behavior
B)  winner's regret
C)  seller's lament
D)  loser's lamentE) B) and C)
F) A) and C)

Question 8

______________ is an example of a practice network?

Accepted Answer

A)  PredictWallstreet
B)  Instagram
C)  Debater
D)  DoximityE) C) and D)
F) All of the above

Question 9

Portals are not subject to network effects.

Accepted Answer

A) True 
 B)False

Question 10

Describe the evolution of social networks from their earliest appearance.

Accepted Answer

The earliest social networks,in the mid-...

Question 11

The amount of time visitors spend on a site is a measure of ________.

Accepted Answer

A)  reach
B)  loyalty
C)  conversation
D)  engagementE) All of the above
F) None of the above

Question 12

After Google,the next portal/search engine site with the most unique visitors is:

Accepted Answer

A)  Yahoo.
B)  Microsoft.
C)  AOL.
D)  Facebook.E) A) and B)
F) A) and C)

Question 13

Instagram is an example of a(n) :

Accepted Answer

A)  interest-based social network.
B)  affinity community/social network.
C)  general community/social network.
D)  practice network.E) A) and C)
F) A) and B)

Question 14

_____________ recently acquired LinkedIn.

Accepted Answer

A)  Facebook
B)  Google
C)  Microsoft
D)  VerizonE) C) and D)
F) A) and D)

Question 15

A community site created by a corporation is called a sponsored community site.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

Accepted Answer

A)  Vevo
B)  Myspace
C)  Polyvore
D)  TumblrE) A) and D)
F) A) and C)

Question 17

ESPN.com is an example of a:

Accepted Answer

A)  general purpose portal.
B)  vertical market portal based on affinity group.
C)  vertical market portal based on focused content.
D)  focused content portal.E) A) and B)
F) A) and C)

Question 18

The fact that participating in an Internet auction means that you will need to purchase a computer,learn to use it,and pay for Internet access,is an example of ________ costs.

Accepted Answer

A)  equipment
B)  fulfillment
C)  delayed consumption
D)  monitoringE) None of the above
F) A) and B)

Question 19

________ refers to the feeling that one has paid too high a price for an item won at auction.

Accepted Answer

A)  Seller's lament
B)  Winner's lament
C)  Loser's regret
D)  Winner's regretE) None of the above
F) All of the above

Question 20

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?

Accepted Answer

The costs for buyers when they participa...

Exam 11: Social Networks, auctions, and Portals

Portals are not subject to network effects.

Correct AnswerverifiedShow Answer

ESPN.com is an example of a:

Correct AnswerverifiedShow Answer

Which of the following statements about Instagram is not true?

Correct AnswerverifiedShow Answer

_____________ recently acquired LinkedIn.

Correct AnswerverifiedShow Answer

Describe the impact social networks have had on how businesses operate,communicate,and serve their customers.

Correct AnswerverifiedSocial networks have had a profound impa...View AnswerShow Answer

What business models do portals use?

Correct AnswerverifiedPortals receive income from a number of ...View AnswerShow Answer

A community site created by a corporation is called a sponsored community site.

Correct AnswerverifiedShow Answer

______________ is an example of a practice network?

Correct AnswerverifiedShow Answer

Describe the evolution of social networks from their earliest appearance.

Correct AnswerverifiedThe earliest social networks,in the mid-...View AnswerShow Answer

________ refers to the feeling that one has paid too high a price for an item won at auction.

Correct AnswerverifiedShow Answer

After Google,the next portal/search engine site with the most unique visitors is:

Correct AnswerverifiedShow Answer

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

Correct AnswerverifiedShow Answer

The fact that participating in an Internet auction means that you will need to purchase a computer,learn to use it,and pay for Internet access,is an example of ________ costs.

Correct AnswerverifiedShow Answer

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?

Correct AnswerverifiedThe costs for buyers when they participa...View AnswerShow Answer

Which of the following involves a concern that one will never know how much the ultimate winner might have paid,or the true value to the final winner?

Correct AnswerverifiedShow Answer

_______________ was an early investor in Facebook.

Correct AnswerverifiedShow Answer

Instagram is an example of a(n) :

Correct AnswerverifiedShow Answer

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Correct AnswerverifiedShow Answer

The amount of time visitors spend on a site is a measure of ________.

Correct AnswerverifiedShow Answer

In a Dutch Internet auction,a seller puts up a single item for bidding.

Correct AnswerverifiedShow Answer

Correct Answer
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Social networks have had a profound impa...
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Portals receive income from a number of ...
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Correct Answer
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The earliest social networks,in the mid-...
View Answer

Correct Answer
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The costs for buyers when they participa...
View Answer

Correct Answer
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