Question 1

Which of the following helps you engage your customers in a conversation?

Accepted Answer

A)  shopping cart
B)  product database
C)  on-site blog
D)  site tracking and reporting systemE) B) and C)
F) A) and C)

Question 2

A template test is a form of which type of testing?

Accepted Answer

A)  unit testing
B)  system testing
C)  acceptance testing
D)  A/B testingE) C) and D)
F) B) and D)

Question 3

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

Accepted Answer

A)  increased dramatically
B)  increased moderately
C)  decreased dramatically
D)  decreased slightlyE) None of the above
F) B) and C)

Question 4

Dynamic page generation makes it easier to segment markets.

Accepted Answer

A) True 
 B)False

Question 5

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

Accepted Answer

A)  split testing.
B)  funnel testing.
C)  benchmarking.
D)  system testing.E) A) and C)
F) A) and D)

Question 6

Objects can be retrieved from the database using Java Server Pages.

Accepted Answer

A) True 
 B)False

Question 7

All of the following are methods of improving the processing architecture of a website except:

Accepted Answer

A)  separating static content from dynamic content.
B)  optimizing ASP code.
C)  optimizing the database schema.
D)  adding web servers.E) A) and B)
F) A) and C)

Question 8

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following typically includes a data flow diagram (DFD) to describe the flow of information for an e-commerce site?

Accepted Answer

A)  physical design
B)  logical design
C)  testing plan
D)  co-location planE) B) and D)
F) All of the above

Question 10

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

Accepted Answer

Student answers will vary, but should in...

Question 11

Apache web server software works with Linux and Unix operating systems.

Accepted Answer

A) True 
 B)False

Question 12

MySQL is which of the following?

Accepted Answer

A)  open source database software
B)  scripting language embedded in HTML documents
C)  web server software
D)  website analytics softwareE) All of the above
F) A) and B)

Question 13

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about mobile websites is not true?

Accepted Answer

A)  Mobile websites run on a firm's servers, just like a traditional website.
B)  Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL.
C)  Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network.
D)  Most large firms today have mobile websites.E) B) and C)
F) All of the above

Question 15

Native web apps need to be developed for different mobile platforms.

Accepted Answer

A) True 
 B)False

Question 16

The web server software used has a significant impact on how a website's web pages look on a user's computer.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

Accepted Answer

A)  LAMP
B)  AWD
C)  mobile first design
D)  RoRE) A) and D)
F) B) and D)

Question 18

Which of the following does not offer website building tools?

Accepted Answer

A)  Squarespace
B)  Google Sites
C)  WordPress
D)  ApacheE) A) and D)
F) A) and B)

Question 19

Which of the following are the two main components of a systems design?

Accepted Answer

A)  logical design and physical design
B)  behavioral design and technological design
C)  business objectives and technology requirements
D)  front-end systems and back-end systemsE) None of the above
F) A) and B)

Question 20

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

Accepted Answer

A)  CGI
B)  proxy server
C)  shopping cart
D)  CMSE) All of the above
F) C) and D)

Exam 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

Correct AnswerverifiedShow Answer

Apache web server software works with Linux and Unix operating systems.

Correct AnswerverifiedShow Answer

Which of the following typically includes a data flow diagram (DFD) to describe the flow of information for an e-commerce site?

Correct AnswerverifiedShow Answer

All of the following are methods of improving the processing architecture of a website except:

Correct AnswerverifiedShow Answer

Which of the following are the two main components of a systems design?

Correct AnswerverifiedShow Answer

MySQL is which of the following?

Correct AnswerverifiedShow Answer

A template test is a form of which type of testing?

Correct AnswerverifiedShow Answer

Objects can be retrieved from the database using Java Server Pages.

Correct AnswerverifiedShow Answer

Which of the following helps you engage your customers in a conversation?

Correct AnswerverifiedShow Answer

Native web apps need to be developed for different mobile platforms.

Correct AnswerverifiedShow Answer

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

Correct AnswerverifiedShow Answer

Which of the following does not offer website building tools?

Correct AnswerverifiedShow Answer

Which of the following statements about mobile websites is not true?

Correct AnswerverifiedShow Answer

The web server software used has a significant impact on how a website's web pages look on a user's computer.

Correct AnswerverifiedShow Answer

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

Correct AnswerverifiedShow Answer

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

Correct AnswerverifiedShow Answer

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.

Correct AnswerverifiedShow Answer

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

Correct AnswerverifiedStudent answers will vary, but should in...View AnswerShow Answer

Dynamic page generation makes it easier to segment markets.

Correct AnswerverifiedShow Answer

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

Correct AnswerverifiedShow Answer

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Student answers will vary, but should in...
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