Question 1

A blog is a digital audio or video file that people listen to or watch online.

Accepted Answer

A) True 
 B)False

Question 2

A company that makes an effort to reduce the amount of paper it uses by storing data and information on computers would be using

Accepted Answer

A)   gamification.
B)   a B2B model.
C)   data mining.
D)   crowdsourcing.
E)   green IT.F) B) and C)
G) B) and D)

Question 3

A _______ is a small piece of software code that can track where the user goes on the Internet and can measure how long the user stays at any particular website.

Accepted Answer

A)   cookie
B)   wiki
C)   KPI
D)   cloud
E)   virusF) A) and B)
G) D) and E)

Question 4

A measurement that uses technology to detect the moods, attitudes, or emotions of those who experience a social media activity is known as

Accepted Answer

A)   outsourcing.
B)   sentiment analysis.
C)   a KPI.
D)   cloud computing.
E)   malware.F) A) and D)
G) A) and C)

Question 5

A wiki is a collaborative online working space that enables members to contribute content that is then sharable with other people.

Accepted Answer

A) True 
 B)False

Question 6

When a business attempts to sell products or services to another business, a(n)  _______ model is being used.

Accepted Answer

A)   B2B
B)   B2C
C)   C2B
D)   Internet 2B
E)   e-business 2CF) D) and E)
G) C) and D)

Question 7

Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of others.

Accepted Answer

A) True 
 B)False

Question 8

A type of computer usage in which services stored on the Internet are provided to users on a temporary basis is known as

Accepted Answer

A)   data mining.
B)   cloud computing.
C)   a cookie.
D)   crowdsourcing.
E)   malware.F) C) and D)
G) B) and E) B

Question 9

Software designed to infiltrate a computer system and disrupt normal computer activities is known as

Accepted Answer

A)   data mining.
B)   a blog.
C)   malware.
D)   cloud computing.
E)   inbound marketing.F) A) and D)
G) B) and E)

Question 10

The terms e-commerce and e-business are synonymous.

Accepted Answer

A) True 
 B)False  False

Question 11

Social media communities are groups of people who share no common interests.

Accepted Answer

A) True 
 B)False  False

Question 12

Typical quantitative measurements for social media websites include

Accepted Answer

A)   unique visitors.
B)   number of followers.
C)   number of embedded links.
D)   growth of wall response.
E)   all of the above.F) D) and E)
G) All of the above

Question 13

A website that allows a company to share information in order to increase customers' know-ledge about its products, create a conversation between the firm and consumers, and provide an active forum for testing new ideas is a

Accepted Answer

A)   wiki.
B)   podcast.
C)   business model.
D)   blog.
E)   cookie.F) All of the above
G) C) and E)

Question 14

_______ is the marketing term that describes new ways of gaining attention and customers by creating content on a website that pulls in customers.

Accepted Answer

A)   Inbound marketing
B)   Data mining
C)   Gamification
D)   Crowdsourcing
E)   Sentiment analysisF) C) and E)
G) C) and D)

Question 15

In a B2C model, the focus is facilitating sales transactions between businesses.

Accepted Answer

A) True 
 B)False

Question 16

____________ entails using numerical measurements, such as counting the number of website visitors, fans, or followers; the number of leads generated; and the number of new customers.

Accepted Answer

A)   Data mining
B)   Cloud computing
C)   Quantitative social media measurement
D)   Sentiment analysis
E)   Qualitative social media measurementF) A) and B)
G) B) and D)

Question 17

Sentiment analysis is a quantitative social media measurement.

Accepted Answer

A) True 
 B)False

Question 18

Searching through data records looking for useful information is known as data mining.

Accepted Answer

A) True 
 B)False

Question 19

Data mining refers to a small piece of software code that measures how long a user stays at a particular website.

Accepted Answer

A) True 
 B)False

Exam 14: Exploring Social Media and E-Business

A blog is a digital audio or video file that people listen to or watch online.

Correct Answer
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A company that makes an effort to reduce the amount of paper it uses by storing data and information on computers would be using

Correct Answer
verified

A _______ is a small piece of software code that can track where the user goes on the Internet and can measure how long the user stays at any particular website.

Correct Answer
verified

A measurement that uses technology to detect the moods, attitudes, or emotions of those who experience a social media activity is known as

Correct Answer
verified

A wiki is a collaborative online working space that enables members to contribute content that is then sharable with other people.

Correct Answer
verified

When a business attempts to sell products or services to another business, a(n) _______ model is being used.

Correct Answer
verified

Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of others.

Correct Answer
verified

A type of computer usage in which services stored on the Internet are provided to users on a temporary basis is known as

Correct Answer
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B

Software designed to infiltrate a computer system and disrupt normal computer activities is known as

Correct Answer
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The terms e-commerce and e-business are synonymous.

Correct Answer
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False

Social media communities are groups of people who share no common interests.

Correct Answer
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False

Typical quantitative measurements for social media websites include

Correct Answer
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A website that allows a company to share information in order to increase customers' know-ledge about its products, create a conversation between the firm and consumers, and provide an active forum for testing new ideas is a

Correct Answer
verified

_______ is the marketing term that describes new ways of gaining attention and customers by creating content on a website that pulls in customers.

Correct Answer
verified

In a B2C model, the focus is facilitating sales transactions between businesses.

Correct Answer
verified

____________ entails using numerical measurements, such as counting the number of website visitors, fans, or followers; the number of leads generated; and the number of new customers.

Correct Answer
verified

Sentiment analysis is a quantitative social media measurement.

Correct Answer
verified

Searching through data records looking for useful information is known as data mining.

Correct Answer
verified

Data mining refers to a small piece of software code that measures how long a user stays at a particular website.

Correct Answer
verified

Exam 14: Exploring Social Media and E-Business

A blog is a digital audio or video file that people listen to or watch online.

Correct AnswerverifiedShow Answer

A company that makes an effort to reduce the amount of paper it uses by storing data and information on computers would be using

Correct AnswerverifiedShow Answer

A _______ is a small piece of software code that can track where the user goes on the Internet and can measure how long the user stays at any particular website.

Correct AnswerverifiedShow Answer

A measurement that uses technology to detect the moods, attitudes, or emotions of those who experience a social media activity is known as

Correct AnswerverifiedShow Answer

A wiki is a collaborative online working space that enables members to contribute content that is then sharable with other people.

Correct AnswerverifiedShow Answer

When a business attempts to sell products or services to another business, a(n) _______ model is being used.

Correct AnswerverifiedShow Answer

Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of others.

Correct AnswerverifiedShow Answer

A type of computer usage in which services stored on the Internet are provided to users on a temporary basis is known as

Correct AnswerverifiedB

Software designed to infiltrate a computer system and disrupt normal computer activities is known as

Correct AnswerverifiedShow Answer

The terms e-commerce and e-business are synonymous.

Correct AnswerverifiedFalse

Social media communities are groups of people who share no common interests.

Correct AnswerverifiedFalse

Typical quantitative measurements for social media websites include

Correct AnswerverifiedShow Answer

A website that allows a company to share information in order to increase customers' know-ledge about its products, create a conversation between the firm and consumers, and provide an active forum for testing new ideas is a

Correct AnswerverifiedShow Answer

_______ is the marketing term that describes new ways of gaining attention and customers by creating content on a website that pulls in customers.

Correct AnswerverifiedShow Answer

In a B2C model, the focus is facilitating sales transactions between businesses.

Correct AnswerverifiedShow Answer

____________ entails using numerical measurements, such as counting the number of website visitors, fans, or followers; the number of leads generated; and the number of new customers.

Correct AnswerverifiedShow Answer

Sentiment analysis is a quantitative social media measurement.

Correct AnswerverifiedShow Answer

Searching through data records looking for useful information is known as data mining.

Correct AnswerverifiedShow Answer

Data mining refers to a small piece of software code that measures how long a user stays at a particular website.

Correct AnswerverifiedShow Answer

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B

Correct Answer
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False

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False

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