Question 1

Which of the following statements is TRUE?

Accepted Answer

A)  For most surveys,overcoverage is more common than noncoverage.
B)  Noncoverage error is not a problem in every survey.
C)  Noncoverage bias can be reduced by increasing the sample size.
D)  Families with several phone listings have a lower probability of being included in the sample than do sampling units with one listing.
E)  All of these statements are false.F) A) and C)
G) C) and D)

Question 2

A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption.He repeats the procedure a number of times using the exact same procedure and finds the means obtained vary from sample to sample.This is an example of

Accepted Answer

A)  systematic error.
B)  sampling error.
C)  nonsampling error.
D)  noncoverage error.
E)  response error.F) D) and E)
G) All of the above

Question 3

Which method of data collection has traditionally produced the lowest response rates?

Accepted Answer

A)  Personal interviews in homes
B)  Telephone surveys
C)  Mail surveys
D)  Personal interviews in shopping malls
E)  All of these produce roughly equivalent response rates.F) A) and B)
G) A) and D)

Question 4

Research evidence supports the contention that

Accepted Answer

A)  the gender of respondents and interviewers does NOT influence the answers in a survey.
B)  black interviewers are likely to obtain more information on consumption expenditures in a pre-dominantly white neighborhood.
C)  it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest.
D)  the further the social distance between the interviewer and the respondent the greater the bias.
E)  the background factors of the interviewer and interviewee do NOT generally influence the information obtained.F) C) and D)
G) B) and D)

Question 5

Response error can be caused by

Accepted Answer

A)  poorly written items.
B)  respondent's attitudes and emotions.
C)  interviewer bias.
D)  All of these are correct.
E)  None of these are correct.F) B) and E)
G) A) and B)

Question 6

Low response rates may indicate

Accepted Answer

A)  lack of interest among respondents.
B)  failure to gain the intended respondents' attention.
C)  poor questionnaire design.
D)  None of these are correct.
E)  All of these are correct.F) A) and E)
G) All of the above

Question 7

The ____ is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.

Accepted Answer

A)  eligibility percentage
B)  screening question
C)  contact rate
D)  response rate
E)  None of these are correct.F) B) and C)
G) B) and E)

Question 8

Which of the following are most likely to be home when an interviewer calls during a weekday?

Accepted Answer

A)  Married women without children
B)  Single women
C)  Married men
D)  Married women with young children
E)  Single menF) A) and E)
G) A) and D)

Question 9

Which of the following does NOT lead to response bias?

Accepted Answer

A)  Errors in asking questions
B)  Errors in recording answers
C)  Errors in probing when additional information is required
D)  Errors due to cheating
E)  A poorly specified sampling frameF) A) and D)
G) B) and C)

Question 10

Which of the following is NOT an example of a nonsampling error?

Accepted Answer

A)  Using a telephone directory as a sampling frame
B)  Choosing a quota sample by strictly adhering to the response instructions
C)  Using a city map purchased in a gas station as the sampling frame
D)  Using state car title records as a sampling frame
E)  All of these are examples of non-sampling errors.F) A) and B)
G) None of the above

Question 11

Higher response rates usually suggest fewer problems with nonresponse bias.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following has NOT been shown to be effective in decreasing the number of refusals?

Accepted Answer

A)  The use of incentives
B)  Selling the respondent on the value of the research
C)  Use of experienced interviewers
D)  Guarantees of anonymity
E)  All of these have been shown to be effective.F) A) and B)
G) A) and C)

Question 13

Office errors tend to occur during which stages of a project?

Accepted Answer

A)  Data collection
B)  Editing
C)  Coding
D)  All of these are correct.
E)  Editing and codingF) A) and D)
G) B) and E)

Question 14

Anything the researcher can do to personalize the date collection process,such as hand-address envelopes for a mail survey or use a person's name in the email salutation,will improve response rates.

Accepted Answer

A) True 
 B)False

Question 15

The potential problem(s) of personal or telephone interviews that use open-ended questions include which of the following?

Accepted Answer

A)  Interviewer bias
B)  Recording errors
C)  Interviewer cheating
D)  All of these are correct.
E)  None of these are correct.F) C) and D)
G) D) and E)

Question 16

Which of the following are office errors?

Accepted Answer

A)  Not-at-homes
B)  Refusals
C)  Interviewer cheating
D)  Coding
E)  Response errorsF) A) and E)
G) B) and E)

Question 17

The response rate functions to

Accepted Answer

A)  assess the likely influence of nonresponse error on the study's results.
B)  serve as an indicator of the overall quality of a data collection effort.
C)  assess the degree of response error.
D)  assess the likely influence of nonresponse error on the study's results andserve as an indicator of the overall quality of a data collection effort.
E)  All of these are correct.F) A) and B)
G) B) and D)

Question 18

Sampling errors can be decreased by

Accepted Answer

A)  decreasing the number of observations.
B)  increasing the sample size.
C)  providing better training for interviewers.
D)  improving the data collection method.
E)  using a quota sample.F) A) and B)
G) C) and D)

Question 19

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

Accepted Answer

A)  Declared marketing majors in the College of Business
B)  The metropolitan area telephone book
C)  A department store's charge account customers
D)  Heads of households in the graduate student apartment complex
E)  Clients of an insurance officeF) All of the above
G) C) and D)

Question 20

Common problems of using lists as sampling frames include

Accepted Answer

A)  the list is not up-to-date.
B)  ineligibles are included in the list.
C)  duplicates are included in the list.
D)  some members of the desired population are not on the list.
E)  All of these are common problems of using lists.F) C) and E)
G) C) and D)

Exam 15: Data Collection: Types of Error and Response Rate Calculation

Office errors tend to occur during which stages of a project?

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Research evidence supports the contention that

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The response rate functions to

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Low response rates may indicate

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Which of the following has NOT been shown to be effective in decreasing the number of refusals?

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Which of the following is NOT an example of a nonsampling error?

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The potential problem(s) of personal or telephone interviews that use open-ended questions include which of the following?

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Which of the following statements is TRUE?

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Response error can be caused by

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Which of the following are most likely to be home when an interviewer calls during a weekday?

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Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

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Common problems of using lists as sampling frames include

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Which method of data collection has traditionally produced the lowest response rates?

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Higher response rates usually suggest fewer problems with nonresponse bias.

Correct AnswerverifiedShow Answer

Which of the following are office errors?

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A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption.He repeats the procedure a number of times using the exact same procedure and finds the means obtained vary from sample to sample.This is an example of

Correct AnswerverifiedShow Answer

The ____ is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.

Correct AnswerverifiedShow Answer

Anything the researcher can do to personalize the date collection process,such as hand-address envelopes for a mail survey or use a person's name in the email salutation,will improve response rates.

Correct AnswerverifiedShow Answer

Which of the following does NOT lead to response bias?

Correct AnswerverifiedShow Answer

Sampling errors can be decreased by

Correct AnswerverifiedShow Answer

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