Question 1

The standards and specifications used to compare different products and brands are called:

Accepted Answer

A)   salient attributes
B)   determinant attributes
C)   evaluative criteria
D)   decision factors
E)   None of the above.F) C) and D)
G) A) and C)

Question 2

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

Accepted Answer

A)   Need recognition
B)   Search
C)   Pre-purchase evaluation
D)   Post-purchase evaluation
E)   DivestmentF) A) and E)
G) B) and C)

Question 3

What is the importance of the Consumer Decision Process Model?

Accepted Answer

By understanding how consumers make thei...

Question 4

Which of the following is not an example of a marketer-dominated source of information?

Accepted Answer

A)   Advertising
B)   Salespersons
C)   Infomercials
D)   Word-of-mouth communication
E)   All of these are examples of marketer-dominated sources of information.F) B) and C)
G) D) and E)

Question 5

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Accepted Answer

A)   Need recognition
B)   Purchase
C)   Information processing
D)   Divestment
E)   All the above are stages in the consumer decision process.F) B) and E)
G) A) and B)

Question 6

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Accepted Answer

A)   Disposal
B)   Recycling
C)   Remarketing
D)   A and B
E)   A, B, and CF) A) and B)
G) A) and C)

Exam 3: The Consumer Decision Process

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Correct Answer
verified

The standards and specifications used to compare different products and brands are called:

Correct Answer
verified

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Correct Answer
verified

Which of the following is not an example of a marketer-dominated source of information?

Correct Answer
verified

What is the importance of the Consumer Decision Process Model?

Correct Answer
verified
By understanding how consumers make thei...
View Answer

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

Correct Answer
verified

Exam 3: The Consumer Decision Process

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Correct AnswerverifiedShow Answer

The standards and specifications used to compare different products and brands are called:

Correct AnswerverifiedShow Answer

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Correct AnswerverifiedShow Answer

Which of the following is not an example of a marketer-dominated source of information?

Correct AnswerverifiedShow Answer

What is the importance of the Consumer Decision Process Model?

Correct AnswerverifiedBy understanding how consumers make thei...View AnswerShow Answer

In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
By understanding how consumers make thei...
View Answer

Correct Answer
verified