A) manufacturers
B) other wholesalers
C) consumers
D) retailers
Correct Answer
verified
Multiple Choice
A) represent buyers and sellers
B) do not take title to goods
C) take possession of goods
D) work based on commission or fees
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) direct channel
B) indirect channel
C) selective channel
D) horizontal channel
Correct Answer
verified
Multiple Choice
A) reward power
B) expert power
C) referent power
D) legitimate power
Correct Answer
verified
Multiple Choice
A) is selling a product to two or more retailers
B) is selling products to manufacturers as well as retailers
C) involves acquiring or merging with an intermediary at the same level in the distribution channel
D) involves acquiring or merging with an intermediary in the channel that is either a supplier or a buyer
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) truck
B) rail
C) air
D) water
Correct Answer
verified
Multiple Choice
A) Trucks
B) Rail
C) Air
D) Water
Correct Answer
verified
Multiple Choice
A) reward power
B) coercive power
C) referent power
D) legitimate power
Correct Answer
verified
Multiple Choice
A) independent facilities that provide storage rental and related services
B) are owned or leased, and operated by firms storing their own products
C) computerized facilities designed to move goods they receive from different producers, take orders and distribute them promptly
D) tax-free areas in the United States that are not subject to import regulations and restrictions
Correct Answer
verified
Multiple Choice
A) vertical marketing system
B) vertical integration
C) horizontal marketing system
D) horizontal integration
Correct Answer
verified
Multiple Choice
A) intermediaries provide an assortment for retailers, and ultimately, for consumers
B) intermediaries buy products in bulk, from manufacturer, at a discount
C) intermediaries can use scanner-data to guide consumer purchases
D) intermediaries provide credit to other channel members or to consumers
Correct Answer
verified
Multiple Choice
A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers
Correct Answer
verified
Multiple Choice
A) independent intermediaries affiliated with a manufacturer or wholesaler through a franchise contract
B) wholesalers who manage the store shelves carrying their products
C) independent wholesalers who carry a narrow product assortment, but offer great depth in the product lines carried
D) independent intermediaries who carry a broad product assortment, but low depth, in any one product line
Correct Answer
verified
Multiple Choice
A) the United States
B) Japan and South Korea
C) Germany and Italy
D) Australia and New Zealand
Correct Answer
verified
Multiple Choice
A) an intermediary marketing system that consists of manufacturers, wholesalers, and retailers in the same channel acting as unified whole
B) an intermediary system at the same level of the distribution channel pooling resources and achieving economies of scale, thereby playing on their individual strengths
C) a large company that specializes in providing intermediary services, risk reduction through extensive information channels, and significant financial assistance to manufacturing firms
D) a Japanese family of firms with interlocking stakes in one another
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Short Answer
Correct Answer
verified
Showing 41 - 60 of 236
Related Exams