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Wholesalers sell goods and services to all of the following except


A) manufacturers
B) other wholesalers
C) consumers
D) retailers

E) None of the above
F) A) and C)

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Agents have all of the following characteristics except they


A) represent buyers and sellers
B) do not take title to goods
C) take possession of goods
D) work based on commission or fees

E) A) and C)
F) A) and B)

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An advantage to using intermediaries is that intermediaries help distribute products to locations that are convenient for customers.

A) True
B) False

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In a _____ of distribution there are no intermediaries. The manufacturer sells directly to the final consumer.


A) direct channel
B) indirect channel
C) selective channel
D) horizontal channel

E) A) and D)
F) B) and C)

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Power that is exercised over channel members based on experience and knowledge that a channel member possesses is


A) reward power
B) expert power
C) referent power
D) legitimate power

E) All of the above
F) B) and D)

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In terms of channel organization and administration, vertical integration


A) is selling a product to two or more retailers
B) is selling products to manufacturers as well as retailers
C) involves acquiring or merging with an intermediary at the same level in the distribution channel
D) involves acquiring or merging with an intermediary in the channel that is either a supplier or a buyer

E) C) and D)
F) None of the above

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Logistics encompasses all the activities involved in buying and handling the goods intended for sale to resellers or other organizational users.

A) True
B) False

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Almost one third of all shipment traffic in the United States is handled by


A) truck
B) rail
C) air
D) water

E) B) and C)
F) A) and D)

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_____ is(are) ideal for the transportation of perishable products (such as cut flowers) and for low-volume, lower-weight, high-value products (such as jewelry) .


A) Trucks
B) Rail
C) Air
D) Water

E) B) and D)
F) C) and D)

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Power that is exercised over channel members based on the ability of one or more intermediaries to remove privileges for noncompliance is


A) reward power
B) coercive power
C) referent power
D) legitimate power

E) All of the above
F) None of the above

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In terms of storage facilities, public warehouses are


A) independent facilities that provide storage rental and related services
B) are owned or leased, and operated by firms storing their own products
C) computerized facilities designed to move goods they receive from different producers, take orders and distribute them promptly
D) tax-free areas in the United States that are not subject to import regulations and restrictions

E) A) and B)
F) All of the above

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A _____ consists of manufacturers, wholesalers, and retailers in the same channel acting and working together as a unified whole.


A) vertical marketing system
B) vertical integration
C) horizontal marketing system
D) horizontal integration

E) A) and D)
F) A) and C)

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All of the following are advantages of intermediaries except


A) intermediaries provide an assortment for retailers, and ultimately, for consumers
B) intermediaries buy products in bulk, from manufacturer, at a discount
C) intermediaries can use scanner-data to guide consumer purchases
D) intermediaries provide credit to other channel members or to consumers

E) A) and C)
F) B) and C)

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Match the definitions below with the type of wholesaler: -Carries a broad product assortment, but low depth in any one product line.


A) general merchandise wholesaler
B) speciality wholesaler
C) franchise wholesaler
D) wholesale cooperative
E) rack jobber
F) cash-and-carry wholesaler
G) truck wholesaler
H) drop shippers

I) B) and G)
J) A) and E)

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Rack jobbers are


A) independent intermediaries affiliated with a manufacturer or wholesaler through a franchise contract
B) wholesalers who manage the store shelves carrying their products
C) independent wholesalers who carry a narrow product assortment, but offer great depth in the product lines carried
D) independent intermediaries who carry a broad product assortment, but low depth, in any one product line

E) A) and B)
F) None of the above

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Trading companies from _____ have been very successful.


A) the United States
B) Japan and South Korea
C) Germany and Italy
D) Australia and New Zealand

E) C) and D)
F) A) and B)

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A vertical marketing system is


A) an intermediary marketing system that consists of manufacturers, wholesalers, and retailers in the same channel acting as unified whole
B) an intermediary system at the same level of the distribution channel pooling resources and achieving economies of scale, thereby playing on their individual strengths
C) a large company that specializes in providing intermediary services, risk reduction through extensive information channels, and significant financial assistance to manufacturing firms
D) a Japanese family of firms with interlocking stakes in one another

E) A) and B)
F) All of the above

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Manufacturers' agents can represent one or more competing manufacturers.

A) True
B) False

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Intermediaries typically take title to products and also carry the risk for the product while it is in their possession and even beyond.

A) True
B) False

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What is the stock turnover for a company that sold 45,000 units with an average inventory of 15,000 units.

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