Filters
Question type
Study Flashcards

___________can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.


A) Brand Comparison
B) Cannibalization
C) Positioning
D) Brand Associations

E) A) and D)
F) A) and B)

Correct Answer

verifed

verified

B

Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of_____________


A) Benefit related positioning
B) Positioning by usage occasion and time of use
C) Category related positioning
D) Price Quality positioning

E) B) and C)
F) B) and D)

Correct Answer

verifed

verified

The mental act, condition or habit of placing trust or confidence in another shows which of the following options?


A) Motive
B) Belief
C) Behavior
D) Attitude

E) A) and B)
F) B) and C)

Correct Answer

verifed

verified

________includes two aspects of a brand - its associations and its personality.


A) Brand attitude
B) Brand positioning
C) Brand relationship
D) Brand image

E) B) and D)
F) B) and C)

Correct Answer

verifed

verified

"Jod jo tootega nahin" tagline is related with brand……


A) M-Seal
B) Fevikwik
C) Fevicol
D) Ambuja cement

E) C) and D)
F) B) and D)

Correct Answer

verifed

verified

________defines what the brand thinks about the consumer, as per the consumer.


A) Brand attitude
B) Brand positioning
C) Brand relationship
D) Brand image

E) B) and D)
F) A) and B)

Correct Answer

verifed

verified

marketing is a process which aims at _________________


A) production
B) profit making
C) satisfaction of customer needs
D) selling products

E) All of the above
F) A) and C)

Correct Answer

verifed

verified

Lifebuoy - kills the germs you cannot see, is an example of_____________________


A) Emotional benefit related to positioning
B) Functional benefit related positioning
C) Usage occasion related to positioning
D) Health-related positioning

E) A) and B)
F) B) and C)

Correct Answer

verifed

verified

A marketer needs to understand that some 'general traits' of a brand name are:


A) Easy to recognize
B) Easy to pronounce
C) Easy to memorize or recall
D) East to recognise, pronounce, recalls

E) A) and B)
F) A) and C)

Correct Answer

verifed

verified

Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of__________


A) Descriptive Brand Name
B) Suggestive brand name
C) Free Standing brand name
D) None of the above

E) B) and D)
F) B) and C)

Correct Answer

verifed

verified

Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of………..


A) Descriptive Brand Name
B) Suggestive brand name
C) Free Standing brand name
D) Position

E) B) and C)
F) A) and C)

Correct Answer

verifed

verified

________refers to a brands objective (functional) attributes in relation to other brands.


A) Brand position
B) Product position
C) Brand relationship
D) Brand position and Product position

E) A) and D)
F) A) and C)

Correct Answer

verifed

verified

Kadak, Xerox, Exxon, Fidji are examples of____________________


A) Free Standing brand name
B) Descriptive Brand Name
C) Suggestive brand name
D) Suggestive and descriptive name

E) None of the above
F) A) and B)

Correct Answer

verifed

verified

________includes two visual signals of a brand - its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.


A) Brand attitude
B) Brand Image
C) Brand Symbol
D) Brand Positioning

E) A) and B)
F) A) and C)

Correct Answer

verifed

verified

C

Which is not an example of Positioning by usage occasion and time of use?


A) Listerine - night time rinse
B) Nescafe - Great start to the morning
C) NIIT (Inspired……life begins at NIIT)
D) Domino's (When families are having fun)

E) A) and D)
F) A) and C)

Correct Answer

verifed

verified

Match the correct 1) Close up 2) JK Tyres 3) J&J 4) Liril i. Fresh ii. Caring iii. In control iv. Confident Options:


A) 1(ii) , 2(iii) , 3(i) , 4(iv)
B) 1(ii) , 2(iv) , 3(i) , 4(iii)
C) 1(iv) , 2(iii) , 3(ii) , 4(i)
D) 1(ii) , 2(iii) , 3(iv) , 4(i)

E) All of the above
F) A) and C)

Correct Answer

verifed

verified

Watches sold as a Jewellery is related to_____________


A) Titan Raga
B) Tanishq
C) Swatch
D) GoldPlus

E) All of the above
F) A) and B)

Correct Answer

verifed

verified

B

________includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.


A) Brand attitude
B) Brand Associations
C) Brand relationship
D) Brand image

E) A) and C)
F) B) and C)

Correct Answer

verifed

verified

Interactive media can be best described as________________


A) Customized Marketing Messages
B) Marketing Communications Mix
C) Marketing Mix
D) Media that allow two-way messages between company and consumer

E) A) and C)
F) A) and D)

Correct Answer

verifed

verified

Showing 1 - 19 of 19

Related Exams

Exam 1

Brand Management and Marketing: Exploring Strategies and Techniques

25 Questions

Exam 2

Brand Equity and Marketing

24 Questions

Exam 3

Marketing and Advertising

19 Questions

Exam 5

Marketing Terminologies and Concepts

22 Questions

Exam 6

Marketing and Media Planning: Understanding Consumer Behavior and Branding Strategies

25 Questions

Show Answer