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Most of 3M's innovations are radical (i.e., significant breakthroughs) rather than incremental (i.e., building on existing knowledge bases and providing small improvements in current product lines) (Chapter 13 Strategic Focus).

A) True
B) False

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GreenBox, a company that recycles paper products to make cardboard cartons, has introduced a new product that resists damage by moisture. GreenBox can expect that


A) this innovation will resist competitors' attempts to imitate it.
B) its investors will react positively to the introduction of the new product because of the potential for higher returns.
C) its investors will react negatively because of the risk and cost entailed in introducing a new product.
D) this will be recognized in the industry as a radical innovation.

E) A) and B)
F) A) and C)

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New entrepreneurial firms are better than larger established firms at


A) implementing innovations.
B) gaining competitive advantage.
C) making alliances.
D) identification of entrepreneurial opportunities.

E) A) and B)
F) A) and C)

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In order to be successful, a new entrepreneurial enterprise should be sheltered from the global environment until it is firmly established in domestic markets.

A) True
B) False

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The firm's culture promotes unity of purpose for cross-functional work teams through


A) a collectivist structure.
B) an entrepreneurial mind-set.
C) shared values.
D) resource allocation.

E) None of the above
F) All of the above

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A cross-functional product development team has been examining a proposed new product intensively for six months. The team has decided that although the product is unique and technologically-advanced, the cost of production will exceed the price that the consumer would be willing to pay. At this point, the product development team should


A) engage in creative destruction.
B) recommend that the product be sold at a loss in order to create a new market.
C) turn over the product evaluation to a new product-development team which may have more passion for the product.
D) recommend that the project be set aside.

E) None of the above
F) B) and D)

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Tide Total care, a premium version of Tide detergent, was developed through Sweden's Lund University along with two small chemical companies. This is an example of open innovation where new products come from ideas external to the firm (Chapter 13 Opening Case).

A) True
B) False

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In the Chapter 13 Strategic Focus, the new abrasive, Cubitron II, was developed through cooperative relationships among 3M business units. As such, Cubitron II is an example of ____________.


A) the use of autonomous strategic behavior
B) the use of induced strategic behavior
C) development of radical innovations
D) innovation through acquisitions

E) C) and D)
F) All of the above

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The entrepreneurial mind-set is found primarily among managerial and scientific employees.

A) True
B) False

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Innovations that involve significant technological breakthroughs and create new knowledge


A) build incrementally on the firm's existing technologies and knowledge.
B) are the most common type of innovation.
C) involve substantial uncertainty and risk.
D) typically have clear market opportunities.

E) All of the above
F) A) and D)

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Joseph Schumpeter suggested that firms engage in three types of innovative activity when managing the innovation process: imitation, invention, and innovation.

A) True
B) False

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A key risk of acquisitions is that a firm may substitute an ability to buy innovations for an ability to produce innovations internally.

A) True
B) False

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Larger, established firms, mainly those competing globally, use their R&D labs to create competence-destroying new technologies and products.

A) True
B) False

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Internal corporate venturing does NOT involve


A) autonomous strategic behavior.
B) induced strategic behavior.
C) strategic alliances.
D) product champions.

E) A) and C)
F) C) and D)

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Value creation through internal innovation originates with


A) an entrepreneurial mind-set.
B) cross-product development teams.
C) shared values and entrepreneurial leadership.
D) innovation.

E) A) and D)
F) C) and D)

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Tide Total Care, a premium version of Tide detergent, was developed through Sweden's Lund University along with two small chemical companies as partners. Which of the following methods of generating innovations does Tide Total Care illustrate (Chapter 13 Opening Case) ?


A) Induced strategic behavior
B) Autonomous strategic behavior
C) Open innovation
D) Innovation through acquisitions

E) None of the above
F) A) and B)

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According to the Chapter 13 Strategic Focus, entrepreneurs are identifying ways to use social networking sites such as Facebook for business purposes. All of the following are examples of these business purposes EXCEPT


A) Identification of new and different markets for existing and new product ideas.
B) To identify potential new employees.
C) Provision of venture capital to new entrepreneurial firms.
D) To provide access to new ideas and information that can be useful to solving problems and making strategic decisions.

E) A) and B)
F) None of the above

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Charles is a customer service representative for a home improvement store. He has creative ideas about how to increase customer satisfaction. Charles's talents will be most likely to be used in a firm that


A) uses the induced strategic behavior form of internal corporate venturing.
B) uses the autonomous strategic behavior form of internal corporate venturing.
C) makes significant investment in research and development.
D) focuses on an acquisition strategy for gaining innovative ideas.

E) All of the above
F) A) and C)

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Firms that continually change their strategic context and strategies because of the continuous changes in the current competitive landscape are in danger of losing sight of their main competitive strengths.

A) True
B) False

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Toyota's Prius, the first mass-produced hybrid-electric car is an example of a radical innovation as changed the industry by providing new functionalities for users.

A) True
B) False

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