Question 1

When the physicians in a community and the hospital administration try to outsmart each other in terms of strategic moves, this might be considered a stage of "felt" conflict.

Accepted Answer

A) True 
 B)False

Question 2

Use of the eReferral system has been growing because of efficiency and cost per referral.

Accepted Answer

A) True 
 B)False

Question 3

Franchising is a form of vertical marketing system.

Accepted Answer

A) True 
 B)False

Question 4

When a manufacturer wants greater control over how a product is displayed in a retail environment, the optimum distribution intensity strategy is selective.

Accepted Answer

A) True 
 B)False

Question 5

Using a threat to force a member of the channel to engage in a particular action or behavior is implementing which form of power?

Accepted Answer

A)   Reward
B)   Coercive
C)   Expertise
D)   ReferentE) All of the above
F) A) and D)

Question 6

The organization or entity in the channel who can dictate policies to others in the channel is referred to as the channel:

Accepted Answer

A)   dictator.
B)   authority.
C)   commander.
D)   None of these is correct.E) A) and D)
F) A) and C)

Question 7

In designing the ideal channel, middlemen are not needed and can always be replaced, because they add little value.

Accepted Answer

A) True 
 B)False

Question 8

In the retail mix, the goods and services components refer to:

Accepted Answer

A)   all the clinical programs.
B)   the breadth and depth of the product line.
C)   the product line and the prices.
D)   None of these is correct.E) A) and C)
F) B) and C)

Question 9

A vertical marketing system is when functions in the channel performed by the intermediary are integrated at the most optimum point for efficiency.

Accepted Answer

A) True 
 B)False

Question 10

In which of the following is there coordination between channel members but not common ownership?

Accepted Answer

A)   Coordinated vertically integrated system
B)   Corporate coordinated vertically managed system
C)   Franchised managed system
D)   Administered vertical marketing systemE) B) and C)
F) C) and D)

Question 11

Gunderson Lutheran Clinic in Wisconsin has primary care clinics in almost 30 locations throughout the state. This distribution intensity strategy might be considered intensive.

Accepted Answer

A) True 
 B)False

Question 12

Many hospitals have a physician-hospital organization in which physicians and hospitals collaborate with third parties to contract for patient care. This entity might best be described as an administered vertical marketing system.

Accepted Answer

A) True 
 B)False

Question 13

The fact that intermediaries help align supply and demand and that there are more engaged consumers along with restructured prices indicate a true retail market.

Accepted Answer

A) True 
 B)False

Question 14

Companies such as Google and Facebook provide medical care to their employees on-site. This is an example of functional shifting.

Accepted Answer

A) True 
 B)False

Question 15

The retail positioning matrix has which two major dimensions to configure retailers?

Accepted Answer

A)   Breadth of product lines and prices
B)   Prices and depth of product lines
C)   Breadth of product lines and the value added
D)   Value added and depth of product lineE) None of the above
F) A) and C)

Question 16

Of all forms of power that can be used, the shortest-term gains often occur when coercive power is used.

Accepted Answer

A) True 
 B)False

Question 17

The wheel of retailing describes how:

Accepted Answer

A)   retail organizations start up and ultimately go into decline.
B)   new retail organizations enter the market and evolve over time.
C)   retail stores that sold tires lost market share to large-scale chain stores.
D)   low-status retailers evolve to low-margin outlets.E) A) and B)
F) A) and C)

Question 18

An insurance company threatens to pull its contract from a large medical group if its rates are not accepted. Most of the medical group's patients have this insurance provider. The insurance company is using referent power.

Accepted Answer

A) True 
 B)False

Question 19

In the wheel of retailing concept, over time as a new entrant evolves, it adds services, raises margins and prices, and leaves itself susceptible to new entrants.

Accepted Answer

A) True 
 B)False

Question 20

Vertical marketing systems describe the independent levels of the channel of distribution when they operate at optimum efficiency in distribution of goods or services.

Accepted Answer

A) True 
 B)False

Exam 11: Distribution

Of all forms of power that can be used, the shortest-term gains often occur when coercive power is used.

Correct AnswerverifiedShow Answer

When the physicians in a community and the hospital administration try to outsmart each other in terms of strategic moves, this might be considered a stage of "felt" conflict.

Correct AnswerverifiedShow Answer

Companies such as Google and Facebook provide medical care to their employees on-site. This is an example of functional shifting.

Correct AnswerverifiedShow Answer

Using a threat to force a member of the channel to engage in a particular action or behavior is implementing which form of power?

Correct AnswerverifiedShow Answer

Use of the eReferral system has been growing because of efficiency and cost per referral.

Correct AnswerverifiedShow Answer

A vertical marketing system is when functions in the channel performed by the intermediary are integrated at the most optimum point for efficiency.

Correct AnswerverifiedShow Answer

The retail positioning matrix has which two major dimensions to configure retailers?

Correct AnswerverifiedShow Answer

In the retail mix, the goods and services components refer to:

Correct AnswerverifiedShow Answer

In the wheel of retailing concept, over time as a new entrant evolves, it adds services, raises margins and prices, and leaves itself susceptible to new entrants.

Correct AnswerverifiedShow Answer

The fact that intermediaries help align supply and demand and that there are more engaged consumers along with restructured prices indicate a true retail market.

Correct AnswerverifiedShow Answer

In designing the ideal channel, middlemen are not needed and can always be replaced, because they add little value.

Correct AnswerverifiedShow Answer

Franchising is a form of vertical marketing system.

Correct AnswerverifiedShow Answer

Many hospitals have a physician-hospital organization in which physicians and hospitals collaborate with third parties to contract for patient care. This entity might best be described as an administered vertical marketing system.

Correct AnswerverifiedShow Answer

In which of the following is there coordination between channel members but not common ownership?

Correct AnswerverifiedShow Answer

The organization or entity in the channel who can dictate policies to others in the channel is referred to as the channel:

Correct AnswerverifiedShow Answer

When a manufacturer wants greater control over how a product is displayed in a retail environment, the optimum distribution intensity strategy is selective.

Correct AnswerverifiedShow Answer

An insurance company threatens to pull its contract from a large medical group if its rates are not accepted. Most of the medical group's patients have this insurance provider. The insurance company is using referent power.

Correct AnswerverifiedShow Answer

Gunderson Lutheran Clinic in Wisconsin has primary care clinics in almost 30 locations throughout the state. This distribution intensity strategy might be considered intensive.

Correct AnswerverifiedShow Answer

Vertical marketing systems describe the independent levels of the channel of distribution when they operate at optimum efficiency in distribution of goods or services.

Correct AnswerverifiedShow Answer

The wheel of retailing describes how:

Correct AnswerverifiedShow Answer

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