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The appeal of global marketing strategies is that they all involve the same amount of risk.

A) True
B) False

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Offshore outsourcing is another term used to describe the act of U.S. firms selling their domestically manufactured goods to foreign customers.

A) True
B) False

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Traders in the seventeenth and eighteenth century were encouraged to focus on selling their nation's goods in the global market to create a favorable balance of trade. Nations attempted to sell more goods to other nations than they bought from other nations. This approach to global trading is called


A) ethnocentrism.
B) mercantilism.
C) protectionism.
D) isolationism.

E) None of the above
F) C) and D)

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One of the rules of a common market is that all participating nations will uphold a common external tariff on goods and services imported from countries that are not of the trading bloc. Goods imported from nonmember countries are more expensive than goods coming from member countries.

A) True
B) False

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As students think about a career in the business world today, which of the following is a good strategic suggestion?


A) Study a foreign language.
B) Secure a job with a large multinational corporation.
C) Stay away from franchising due to the saturation of this form of business globally.
D) Avoid spending a lot of time studying fluctuations in currencies because a global currency is imminent.

E) A) and B)
F) B) and C)

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________ is the selling of products to another country.


A) In-trading
B) Exporting
C) Importing
D) Dumping

E) C) and D)
F) B) and C)

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In recent years, the government of Norway has invested over $905 billion in foreign companies, including several U.S. companies. This move constitutes the creation of a sovereign wealth fund, an emerging type of foreign direct investment.

A) True
B) False

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Many of the toys sold in the United States are imported from Taiwan because the Taiwanese can produce these products more efficiently than U.S. companies. This is an example of


A) bilateral advantage.
B) comparative advantage.
C) absolute advantage.
D) unilateral advantage.

E) A) and B)
F) B) and D)

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In an effort to protect domestic jobs, some countries will place a limit on the number of certain types of products that can be imported. These limits are called


A) revenue tariffs.
B) protective tariffs.
C) import quotas.
D) tariffs.

E) B) and C)
F) A) and C)

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A favorable balance of trade occurs when the value of a nation's exports exceeds its imports.

A) True
B) False

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Licensing is a popular strategy because


A) it boosts domestic market revenues.
B) the licensee has incentive to work hard and succeed because he/she has borne the cost.
C) licensees spend little or no money to produce and market their products.
D) there are seldom any long-term contractual requirements.

E) None of the above
F) A) and B)

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EBL Industries ________ its products in foreign countries, where labor is less expensive and production sites are owned by other companies. This strategy allows EBL Industries to experiment in new markets without incurring the large start-up costs involved with building its own production facilities.


A) contract franchises
B) pays governments to market
C) globally licenses
D) contract manufactures

E) A) and C)
F) B) and D)

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A small wine and cheese store in Milwaukee sells dozens of different type of cheese: Bulgarian, French, Danish, Greek, and a domestic from its home state of Wisconsin. The domestic Wisconsin cheese sells for $1.99/pound, while all the others sell for more than $2.99/pound, and the Greek variety is priced at $6.99/pound. The domestic variety is much cheaper because


A) customers always perceive the domestic varieties to be of lower quality than the imported varieties.
B) the value of the dollar never favors imported goods.
C) imported cheese producers often pay protective tariffs on these goods, which ultimately raises the price at the grocery store.
D) the distributors of these imports refuse to buy the cheese in large enough quantities to enjoy economies of scale.

E) B) and C)
F) A) and B)

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Granting a foreign company the right to manufacture your product or to use your firm's trademark in return for a fee is called


A) a joint venture.
B) a foreign subsidiary.
C) licensing.
D) outsourcing.

E) B) and D)
F) None of the above

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The introduction of standardized international laws regulating business organizations has greatly simplified global trade.

A) True
B) False

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With all its perception of opportunity, the expansion of global trade is still plagued by terrorism, nuclear proliferation, rogue states, and other issues.

A) True
B) False

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One advantage of free trade is


A) jobs are shifted to low-wage global markets.
B) service jobs are moved overseas.
C) advanced production operations are built in low-wage countries.
D) innovation for new products occurs which keeps firms competitively challenged.

E) A) and B)
F) All of the above

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The United States enjoys a trade surplus in the global market.

A) True
B) False

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Home of Households, Inc., has an appliance manufacturing plant in the Chicago area. The company specializes in producing smaller washers and dryers for countries where consumers have less living space. Home of Households participates in the global market through


A) importing.
B) dumping.
C) exporting.
D) balancing trade.

E) B) and D)
F) A) and C)

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A highly powerful foreign government official approaches your company and requests a large sum of money. In return for this bribe, he promises your company will receive preferential treatment in all future government contracts. You quickly refuse his request, explaining that the ________ Act of the United States prohibits you from making such payments.


A) Federal Trade Commission
B) Sherman Anti-trust
C) Foreign Corrupt Practices
D) Celler-Kefauver

E) C) and D)
F) A) and D)

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