A) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
B) Managed placements would be used to target specific sites you had selected as being important to your client.
C) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
D) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
F) A) and C)
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A) A CPM
B) A CPM conversion
C) An effective CPM conversion
D) An effective CPM
F) None of the above
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A) Choose effective language targeting.
B) Create compelling ad text.
C) Choose good negative keywords.
D) Secure an effective daily budget.
F) None of the above
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A) CPA
B) CPM and/or CPC
C) CPC only
D) CPM only
F) B) and C)
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A) $1
B) $1.01
C) $0.50
D) $0.51
F) A) and B)
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A) Every other day.
B) Throughout the day.
C) Until the ad with the better conversion rate starts to show more frequently.
D) Until the ad with the better click through rate (CTR) starts to show more frequently.
F) B) and D)
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A) Themes of selected placements determine related websites where ads will appear.
B) Themes of keywords are matched to relevant content on websites where ads will appear.
C) Ads are targeted only to websites related to specific businesses.
D) Ads are targeted to groups of websites based on their site categories.
F) B) and D)
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A) Repeat words to add emphasis
B) Use the same ad text for every ad in the ad group
C) Use a home page for every URL
D) Include prices and promotions
F) C) and D)
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A) The ads will be placed on more relevant sites.
B) The ads will reach users in different parts of the buying cycle.
C) It will be easier to determine how users found the website.
D) The ads will be more likely to appear on manually-selected placemen.
F) A) and C)
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A) See an overview of how your campaigns are performing
B) Find keyword, bid, and budget ideas that can help improve your campaign performance
C) Find account reporting tools that'll help you manage your daily budget
D) Create and edit campaigns, ads, keywords, and campaign settings
F) B) and D)
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A) Control delivery of your ads so that they appear only to users in a specific geographic location.
B) Organize your ads by a common theme, such as the types of products or services you want to advertise.
C) Control the specific sites that your ad will be targeted to on the Google Display Network.
D) Manage your daily budget according to which keywords are a priority.
F) B) and C)
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A) Ad preview tool
B) Landing page optimize
C) AdWords Editor
D) Search-based keyword tool
F) A) and B)
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A) The AdWords system does not use the keyword or ad group maximum CPC.
B) The AdWords system does not bid more than the advertiser has determined the click is worth.
C) An ad achieves the highest Ad Rank possible given the campaign budget.
D) The campaign budget is not exceeded.
F) C) and D)
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