Question 1

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

Accepted Answer

A) True 
 B)False

Question 2

The values, knowledge, beliefs, customs, objects, and concepts of a society affect how people make purchasing decisions.

Accepted Answer

A) True 
 B)False

Question 3

As Steve is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer buying decision process, Steve just experienced _________

Accepted Answer

A)   problem recognition.
B)   high involvement.
C)   postpurchase evaluation.
D)   information search.
E)   evaluation of alternatives.F) A) and C)
G) A) and B)

Question 4

An opinion leader is likely to be most effective under all of the following conditions except when the:

Accepted Answer

A)   follower has high product involvement.
B)   follower has low product knowledge.
C)   follower has values and attitudes similar to the opinion leader.
D)   product details are numerous and complicated.
E)   follower has attitudes and values that are different from those of the opinion leader.F) B) and D)
G) A) and D)

Question 5

Limited problem solving is used when purchasing frequently bought, low-cost items needing very little decision effort.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements about the consumer buying decision process is true ?

Accepted Answer

A)   Consumers progress through the five stages of this process for all limited problem-solving decisions.
B)   Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement.
C)   The key element of the process that exists in all consumer buying decision processes is the purchase of the product.
D)   Once the purchase of a product has been made, the consumer buying decision process is complete.
E)   Consumers making limited problem-solving decisions may not go through all five steps of the process.F) A) and C)
G) B) and E)

Question 7

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's ______

Accepted Answer

A)   motivational structure.
B)   routinized response behaviour.
C)   level of involvement.
D)   cognitive dissonance.
E)   evaluative criteria.F) A) and B)
G) None of the above

Question 8

From a consumer's perspective, why is problem solving an important part of the consumer buying process?

Accepted Answer

Problem recognition occurs when a buyer ...

Question 9

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

Accepted Answer

A) True 
 B)False

Question 10

The time that a buyer has to make a purchase decision is a situational influence.

Accepted Answer

A) True 
 B)False

Question 11

How does the level of involvement affect the type of consumer problem-solving process that a person uses?

Accepted Answer

Involvement refers to the level of inter...

Question 12

Temporary and dynamic factors that result from a particular set of circumstance a consumer is facing when making purchase decisions characterize _______

Accepted Answer

A)   enduring involvement.
B)   extended problem solving.
C)   selective exposure.
D)   situational involvement.
E)   selective retention.F) A) and D)
G) C) and D)

Question 13

Perception is a process in which an individual selects, organizes, and interprets information received through the sense organs.

Accepted Answer

A) True 
 B)False

Question 14

Perception is a three-step process that involves:

Accepted Answer

A)   motivation, personality, and attitudes.
B)   classifying, recording, and eliminating information received through the senses.
C)   collecting, eliminating, and organizing information inputs.
D)   selecting, organizing, and interpreting information inputs.
E)   anticipating, classifying, and discarding information inputs.F) C) and D)
G) A) and B)

Question 15

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the post-purchase evaluation stage.

Accepted Answer

A) True 
 B)False

Question 16

When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information to bring it more in line with those beliefs.

Accepted Answer

A) True 
 B)False

Question 17

In the consumer buying decision process, the information search stage:

Accepted Answer

A)   yields a group of brands that a buyer views as possible alternatives.
B)   involves a buyer becoming aware of the need for a product.
C)   is not necessary when the buyer is involved in extensive decision making.
D)   occurs immediately after evaluation of alternatives.
E)   is lengthy for routine response buying behavior.F) C) and E)
G) B) and C)

Question 18

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is:

Accepted Answer

A)   the importance and intensity of interest in a product in a particular situation.
B)   the buyer's perception, motives, and abilities.
C)   the amount of external search that an individual puts into the decision-making process.
D)   the particular circumstance or environment in which consumers find themselves.
E)   a combination of an individual's demographic factors.F) B) and E)
G) B) and D)

Question 19

The three major types of reference groups are:

Accepted Answer

A)   membership, aspirational, and advocacy.
B)   advocacy, avoidance, and approach.
C)   aspirational, disassociative, and membership.
D)   actual, implied, and desired.
E)   family, peer group, and media.F) B) and E)
G) A) and C)

Question 20

Discuss how perceptual processes may influence the consumer buying decision process.

Accepted Answer

Perception involves a three-step process...

Exam 4: Consumer Buying Behaviour

Discuss how perceptual processes may influence the consumer buying decision process.

Correct AnswerverifiedPerception involves a three-step process...View AnswerShow Answer

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is:

Correct AnswerverifiedShow Answer

Which of the following statements about the consumer buying decision process is true ?

Correct AnswerverifiedShow Answer

The time that a buyer has to make a purchase decision is a situational influence.

Correct AnswerverifiedShow Answer

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's ______

Correct AnswerverifiedShow Answer

The values, knowledge, beliefs, customs, objects, and concepts of a society affect how people make purchasing decisions.

Correct AnswerverifiedShow Answer

The three major types of reference groups are:

Correct AnswerverifiedShow Answer

An opinion leader is likely to be most effective under all of the following conditions except when the:

Correct AnswerverifiedShow Answer

From a consumer's perspective, why is problem solving an important part of the consumer buying process?

Correct AnswerverifiedProblem recognition occurs when a buyer ...View AnswerShow Answer

Temporary and dynamic factors that result from a particular set of circumstance a consumer is facing when making purchase decisions characterize _______

Correct AnswerverifiedShow Answer

In the consumer buying decision process, the information search stage:

Correct AnswerverifiedShow Answer

Perception is a process in which an individual selects, organizes, and interprets information received through the sense organs.

Correct AnswerverifiedShow Answer

As Steve is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer buying decision process, Steve just experienced _________

Correct AnswerverifiedShow Answer

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

Correct AnswerverifiedShow Answer

Limited problem solving is used when purchasing frequently bought, low-cost items needing very little decision effort.

Correct AnswerverifiedShow Answer

Perception is a three-step process that involves:

Correct AnswerverifiedShow Answer

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the post-purchase evaluation stage.

Correct AnswerverifiedShow Answer

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

Correct AnswerverifiedShow Answer

When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information to bring it more in line with those beliefs.

Correct AnswerverifiedShow Answer

How does the level of involvement affect the type of consumer problem-solving process that a person uses?

Correct AnswerverifiedInvolvement refers to the level of inter...View AnswerShow Answer

Correct Answer
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Perception involves a three-step process...
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Problem recognition occurs when a buyer ...
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Involvement refers to the level of inter...
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