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Exam 15: Optimizing Your Web Site for Search Engines

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Question 21

True/False

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Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing. _________________________

A) True
B) False

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verified

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Question 22

Multiple Choice

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For most web page elements, the microdata value is __________.

A) the text an element contains
B) the element name
C) the alt text
D) specified in a tag

E) A) and D)
F) B) and C)

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Question 23

Multiple Choice

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Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site. When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

Search engines can use ____ to present and format relevant web page content in search results.

By convention, bots look for a file named searchengine.txt in the root directory of a website for instructions on any files or folders to exclude from indexing. _________________________

Search engines rely on the text of description meta elements to decide which queries match a page.

When viewing a web page with graphics disabled, __________ takes the place of each image.

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

A plain-text Sitemap file must use ISO-8859-4  encoding for compatibility with major search engines. _________________________

Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site. Sandy has links throughout her site. From an SEO perspective, which of the following is considered good link text?

Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value. _________________________

Referring to the figure above, what happens when you click item a?

People in charge of websites are known as __________.

One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in the list of search results returned for relevant queries.

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Sitemap files for large or complex websites are generally written in XML . _________________________

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.