Question 1

If Starbucks were to donate 5 percent of every coffee purchase to shelters for victims of domestic abuse for one month, this would be an example of

Accepted Answer

A)   strategic philanthropy.
B)   ethical responsibility.
C)   economic responsibility.
D)   green marketing.
E)   cause-related marketing.F) B) and D)
G) B) and C)

Question 2

Why must marketers be aware of new developments in technology?

Accepted Answer

Technology is the application of knowled...

Question 3

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.

Accepted Answer

A)   choose
B)   be heard
C)   safety
D)   recourse
E)   be informedF) D) and E)
G) B) and C)

Question 4

The American Heart Association has been using the campaign, Go Red for Women to raise awareness and education about heart attack symptoms in women. Several companies including Merry Maids have partnered with the American Heart Association and prominently display the logo on their product packaging. Merry Maids left each of their customers a donation box to fill with coins and dollars with the campaign slogan "Raise the Roof" to support the American Heart Association. In one month they raised over $100,000 in donations. Merry Maids' "Raise the Roof" campaign illustrates a practice known as

Accepted Answer

A)   cause-related marketing
B)   sustainable marketing
C)   philanthropy marketing
D)   strategic philanthropyE) B) and C)
F) A) and C)

Question 5

Distribution-related ethical issues arise when marketers

Accepted Answer

A)   do not provide intermediaries with enough information about how a product is priced.
B)   force channel intermediaries to behave in a specific manner.
C)   bribe salespeople to push one product over another.
D)   fail to disclose information to consumers about the risks associated with using a product.
E)   distribute a product that is very similar to a competing product.F) B) and C)
G) B) and E)

Question 6

Many laws that directly influence marketing activities were enacted either to preserve a competitive atmosphere or to protect consumers.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true?

Accepted Answer

A)   Political officials can-not influence how much a government agency purchases and from whom.
B)   The U.S. Supreme Court ruled that the government is not authorized to ban corporate spending in candidate elections.
C)   Company sponsored political advertising can only focus on topics and not on candidates.
D)   Political officials can-not accept direct corporate campaign contributions.
E)   Companies can-not participate in the political process through lobbying.F) A) and E)
G) D) and E)

Exam 3: The Marketing Environment, Social Responsibility, and Ethics

Correct Answer
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Why must marketers be aware of new developments in technology?

Correct Answer
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Technology is the application of knowled...
View Answer

If Starbucks were to donate 5 percent of every coffee purchase to shelters for victims of domestic abuse for one month, this would be an example of

Correct Answer
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Distribution-related ethical issues arise when marketers

Correct Answer
verified

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.

Correct Answer
verified

Which of the following statements is true?

Correct Answer
verified

Many laws that directly influence marketing activities were enacted either to preserve a competitive atmosphere or to protect consumers.

Correct Answer
verified

Exam 3: The Marketing Environment, Social Responsibility, and Ethics

Correct AnswerverifiedShow Answer

Why must marketers be aware of new developments in technology?

Correct AnswerverifiedTechnology is the application of knowled...View AnswerShow Answer

If Starbucks were to donate 5 percent of every coffee purchase to shelters for victims of domestic abuse for one month, this would be an example of

Correct AnswerverifiedShow Answer

Distribution-related ethical issues arise when marketers

Correct AnswerverifiedShow Answer

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.

Correct AnswerverifiedShow Answer

Which of the following statements is true?

Correct AnswerverifiedShow Answer

Many laws that directly influence marketing activities were enacted either to preserve a competitive atmosphere or to protect consumers.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Technology is the application of knowled...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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