Question 1

As Coca-Cola company's participation in World Cup soccer demonstrates, sponsorship can be an effective component of an IMC program.

Accepted Answer

A) True 
 B)False

Question 2

Compared with other marketing promotion techniques, sampling is more likely to result in actual product trial.

Accepted Answer

A) True 
 B)False

Question 3

In personal selling, the goal of negotiation should be to ensure that both the customer and the salesperson come away from the presentation as winners.

Accepted Answer

A) True 
 B)False

Question 4

The Coca-Cola Company recently offered each McDonald's UK franchisee several hundreds of gallons of free soft drink syrup if they agreed to serve only Coca-Cola beverages.This action is an example of a trade promotion.

Accepted Answer

A) True 
 B)False

Question 5

"Point of use" product sampling is gaining in popularity among marketers.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following environmental characteristics affects use of direct marketing in Europe?

Accepted Answer

A)  the European Commission's concern about privacy
B)  high postal rates in several European countries
C)  industries in Europe are still developing complete mailing lists
D)  linguistic, cultural, and regional diversity
E)  all of the aboveF) All of the above
G) A) and B)

Question 7

A number of factors must be taken into account when determining the extent to which the promotions must be localized.List and describe those factors giving examples.

Accepted Answer

The number of factors that must be taken...

Question 8

Social couponing is one of the hottest online sales promotion trends.It offers its followers deal-of-the-day coupons that are sponsored by local businesses.

Accepted Answer

A) True 
 B)False

Question 9

Japanese consumers are avid users of yen-off coupons.

Accepted Answer

A) True 
 B)False

Question 10

Sales agents are more expensive than full-time, in-country national sales representatives.

Accepted Answer

A) True 
 B)False

Exam 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Japanese consumers are avid users of yen-off coupons.

Correct Answer
verified

In personal selling, the goal of negotiation should be to ensure that both the customer and the salesperson come away from the presentation as winners.

Correct Answer
verified

"Point of use" product sampling is gaining in popularity among marketers.

Correct Answer
verified

Compared with other marketing promotion techniques, sampling is more likely to result in actual product trial.

Correct Answer
verified

As Coca-Cola company's participation in World Cup soccer demonstrates, sponsorship can be an effective component of an IMC program.

Correct Answer
verified

Social couponing is one of the hottest online sales promotion trends.It offers its followers deal-of-the-day coupons that are sponsored by local businesses.

Correct Answer
verified

A number of factors must be taken into account when determining the extent to which the promotions must be localized.List and describe those factors giving examples.

Correct Answer
verified
The number of factors that must be taken...
View Answer

The Coca-Cola Company recently offered each McDonald's UK franchisee several hundreds of gallons of free soft drink syrup if they agreed to serve only Coca-Cola beverages.This action is an example of a trade promotion.

Correct Answer
verified

Which of the following environmental characteristics affects use of direct marketing in Europe?

Correct Answer
verified

Sales agents are more expensive than full-time, in-country national sales representatives.

Correct Answer
verified

Exam 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Japanese consumers are avid users of yen-off coupons.

Correct AnswerverifiedShow Answer

In personal selling, the goal of negotiation should be to ensure that both the customer and the salesperson come away from the presentation as winners.

Correct AnswerverifiedShow Answer

"Point of use" product sampling is gaining in popularity among marketers.

Correct AnswerverifiedShow Answer

Compared with other marketing promotion techniques, sampling is more likely to result in actual product trial.

Correct AnswerverifiedShow Answer

As Coca-Cola company's participation in World Cup soccer demonstrates, sponsorship can be an effective component of an IMC program.

Correct AnswerverifiedShow Answer

Social couponing is one of the hottest online sales promotion trends.It offers its followers deal-of-the-day coupons that are sponsored by local businesses.

Correct AnswerverifiedShow Answer

A number of factors must be taken into account when determining the extent to which the promotions must be localized.List and describe those factors giving examples.

Correct AnswerverifiedThe number of factors that must be taken...View AnswerShow Answer

The Coca-Cola Company recently offered each McDonald's UK franchisee several hundreds of gallons of free soft drink syrup if they agreed to serve only Coca-Cola beverages.This action is an example of a trade promotion.

Correct AnswerverifiedShow Answer

Which of the following environmental characteristics affects use of direct marketing in Europe?

Correct AnswerverifiedShow Answer

Sales agents are more expensive than full-time, in-country national sales representatives.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The number of factors that must be taken...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified