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Exam 8: E-Commerce

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Question 41

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_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.

A) Social networking sites
B) Group buying platforms
C) Peer-to-peer e-commerce platforms
D) Participatory e-commerce sites

E) C) and D)
F) A) and D)

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Question 42

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Outline four things that an organization's social media policy should include and do.

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Answers will vary. Before designing a SM...

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Question 43

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Social media information systems play a major role in fostering _____.

Describe the term hit in the context of Web marketing.

Identify one component of a social media information system (SMIS) that is not included in other information systems.

For a hypersocial organization, which is considered the most vital element of an online community?

A popular application of the _____ model, which is a major business-to-business (B2B) e-commerce model, is e-procurement.

A(n) _____ is the electronic version of a paper check and offers security, speed, and convenience for online transactions.

Service and support are more important in e-commerce than in traditional commerce, given that e-commerce companies do not have a physical location to help maintain current customers.

In the third-party exchange marketplace model, a _____ market concentrates on a specific industry or market.

Mobile commerce (m-commerce)predominantly relies on voice recognition and text-to-speech technologies.

For a business that is properly using a social media information system, the system can generate information about what competitors are doing.

Search engines and directories offer space that companies can purchase for advertising purposes. This process is called _____.

Identify an advantage of omnichannel.

In the context of e-commerce, which of the following is used to provide product information?

Identify the main disadvantage of omnichannel.

In the context of Web marketing, the term ad _____ refers to one user viewing one ad.

E-commerce provides product acknowledgements through phone calls and faxes.

Briefly describe the application component of a social media information system.

Hypersocial organizations  should forget information channels and concentrate on: