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Exam 15: Distributing Products

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Question 131

Multiple Choice

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Which of the following firms would be most likely to use a selective distribution strategy for its products?

A) Newspaper publisher
B) Maker of name brand men's suits
C) Super luxury car manufacturer
D) Maker of snack foods such as potato chips and pretzels

E) A) and B)
F) C) and D)

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Question 132

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A firm that makes wholesale sales cannot also legally make retail sales.

A) True
B) False

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Question 133

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WeddingChannel.com is an Internet company that helps people with the complex task of planning a wedding.Multiple vendors are recommended for things like flowers,caterers,wedding gowns,and more.Through Wedding Channel a couple can establish a website that acts as a registry.Once the couple is married,the website directs them to another site having to do with beginning married life.What type of utility (utilities) is this website providing to its users?

In the distribution process,the largest percentage of the retail price goes to:

Small-timers,Incorporated is a small manufacturer of charm bracelets that include watches as well as keepsake items and trinkets.The company seldom has shipments large enough to be transported cost-efficiently by filling an entire truck or railcar.Small-timers could benefit by relying on a freight forwarder to help it distribute its goods.

Which of the following statements about wholesaler-sponsored chains is most accurate? In a wholesaler-sponsored chain all stores:

The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses.In a selective strategy,a variety of profitable niche markets are selected,while in an exclusive strategy one specific market segment is targeted,and all others are excluded.

Rita Sauer stocks several local supermarkets and discount stores with Lumi Cosmetics.She sets up displays of various cosmetic products carrying the Lumi brand name,and sells the goods on consignment,sharing any profits on the sales with the retailer.Rita is a:

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Lazee Ladd Furniture obtains materials from several suppliers and uses these materials to produce its goods.It relies on several marketing intermediaries to help it distribute the furniture.Together,Lazee Ladd,its suppliers,and the marketing intermediaries are all part of a supply chain.

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

A __________ is a marketing intermediary that sells to ultimate consumers.

The owners of the TriCities Mall recently renovated the mall's interior.Much of the interior of the Mall was made to look like scenes from famous movies.The mall also hired employees to dress like characters from these movies.There are many types of shops in the mall,including six different jewelers,however only one jeweler carries the very expensive Romex brand of watch that appeals to customers who are looking for status in their jewelry.Romex is practicing exclusive distribution by placing its brand in only one store in a given area.

The Newsville City Press is a daily newspaper serving a city with a population of just over 200,000.The publishers have placed vending machines for their paper throughout Newsville and its suburbs.They also sell their papers at most of the supermarkets,convenience stores,bookstores,and drug stores in the area.The Newsville City Press uses an intensive distribution strategy.

Water transportation has declined to the point where it now accounts for a very small part of transporting goods.

Supply chain management not only deals with the movement of materials,parts,and finished goods,it also manages the return of goods and recycling of materials when appropriate.

____________ wholesalers are independently owned and take title to the goods they handle.