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Exam 15: Supply Chain and Channel Management

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Question 61

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Marketing channels and supply chains comprise various buying entities that form relationships with one another.The basic motivating factor in these interactions is

A) collaboration creates transactional relationships.
B) the most powerful member of the supply chain always wins.
C) each party wants something from the others.
D) the participants must create the best possible EDI system.
E) retail floor salespeople need emotional support from management.

F) B) and C)
G) C) and D)

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Question 62

Multiple Choice

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In a(n) __________ marketing channel,several independent members each attempt to satisfy their own objectives and maximize their profits,often at the expense of the other members.

A) cooperative
B) independent
C) contractual
D) administered
E) corporate

F) A) and D)
G) A) and C)

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Question 63

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The vertical marketing system that exhibits the most formalization and control is the corporate vertical marketing system.

Ted is glad his company finally converted to an RFID system.Now,he no longer needs to go through all the new goods to make sure what the company ordered was what it received.Ted is responsible for __________ in his company.

Stores like Home Depot and Costco act as wholesalers when they

Coastal Glass Company provides bottles to the major beverage companies in the United States.Coastal knows it needs to build partnering relationships with each of the beverage companies,and the beverage companies know that Coastal is important to them.What will both sides need to do to build and maintain a partnering relationship?

What kinds of information affecting the supply chain would be found in a data warehouse?

In a __________ distribution center,merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours.

Which element of the marketing mix specifically deals with supply chain management?

Typically,manufacturers and retailers exchange business documents through a(n) __________ system,the computer-to-computer exchange of business documents from a retailer to a vendor and back.

When Joe's Chicken Shack wants chicken delivered in smaller batches more frequently,it offers its distributors an incentive in the form of special bonuses to change their schedules.Joe's demonstrates which kind of power?

Radio frequency identification tags are

In a(n) _______ marketing channel,one or more intermediaries work with manufacturers to provide goods and services to customers.

In a vertical marketing system,if the system is _______,the less likely conflict will occur.

Define horizontal channel conflict.

A local furniture store buys furniture from various manufacturers and resells the furniture to its customers.What type of marketing channel does this represent?

Wholesalers are often used in an indirect marketing channel.

Describe the three types of vertical marketing systems.

Supply chain management expert Bernard LaLonde once said,"American management's philosophy has been: If you're smart enough to make it,and aggressive enough to sell it-then any dummy can get it there.Now we're paying for [that philosophy]." What supply chain problems will managers with this philosophy likely encounter?

Flora is frustrated with her company's supply chain management information system.She wants to be able to receive sales data,initiate purchase orders,send and receive invoices and receive returned merchandise documentation.Flora needs a(n)