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A(n) _____ is the symbolic embodiment of all the information connected with a product or service.


A) trademark
B) copyright
C) patent
D) brand
E) advertisement

F) All of the above
G) C) and D)

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Consumers buying commodities are highly _____ since they have so many similar choices.


A) quality-conscious
B) price-focused
C) brand-driven
D) technologically discriminating
E) loyal

F) C) and D)
G) B) and C)

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Time and technology can be enablers for competitive advantage. Explain this statement.

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Even though barriers to entry for tech-c...

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The degree to which complete information is available is known as _____.


A) information assurance
B) data proximity
C) operational alertness
D) price transparency
E) data consolidation

F) A) and B)
G) A) and C)

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How does FreshDirect leverage an imitation-resistant value chain to repel rivals?

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When we compare FreshDirect's value chai...

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Cisco's acquisition of Pur Digital, makers of the Flip video camera line, was largely considered a flop because comparable technology soon became a feature in other popular consumer electronics products.

A) True
B) False

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Which of the following is a source of bargaining power of buyers?


A) Greater choice of products
B) High switching costs
C) Loyalty programs
D) Network effects
E) Unique and highly differentiated products

F) A) and B)
G) A) and C)

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_____, also known as the Industry and Competitive Analysis, is a popular framework for examining a firm's competitive environment.

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Porter's f...

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List the various components of a value chain and give a brief description of each of them.

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The value chain is the "set of activitie...

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Uber is an example of a business model that has strengthened the bargaining power of suppliers (cab drivers) with respect to middlemen who took a cut of their services (e.g. cab companies).

A) True
B) False

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_____ Law is said to be at play when the value of a product or service increases as its number of users expands.


A) Amdahl's
B) Turing's
C) Zuckerberg's
D) Metcalfe's
E) Moore's

F) A) and B)
G) A) and C)

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Which of the following represents one of the primary components of the value chain?


A) Outbound logistics
B) Firm infrastructure
C) Human resource management
D) Research and development
E) Procurement

F) B) and E)
G) None of the above

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Which of the following is one of Porter's five forces?


A) Availability of coopetitors in the market
B) Total cost of ownership
C) Purchasing power parity of consumers
D) Threat of new entrants
E) Strength of intellectual property laws

F) B) and D)
G) A) and E)

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According to Porter, strategy is fundamentally about being _____.


A) different
B) efficient
C) superior
D) scalable
E) profitable

F) None of the above
G) C) and E)

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A salesperson's ability to effectively bargain with his/her consumers is called viral marketing.

A) True
B) False

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A firm can benefit from high switching costs, even when rivals offer free products.

A) True
B) False

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More recently, Apple has leveraged its _____ platform as a distribution channel to launch a new subscription service. Just nine months after launching the Apple Music, the firm had attracted over 13 million paying subscribers to its streaming service..

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Leveraging consumers to promote a product or service is known as _____.


A) straddling
B) affiliating
C) long tailing
D) crowdsourcing
E) viral marketing

F) D) and E)
G) A) and E)

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A trademark is the symbolic embodiment of all the information connected with a product or service of a firm.

A) True
B) False

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_____ are products or services that are nearly identically offered from multiple vendors.

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