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A monopoly firm can make economic profit in the long run. A firm in monopolistic competition cannot. What creates this difference?

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The key to long-run economic profits is ...

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La Super Rica is a taco stand in Santa Barbara, California. It is popular with the locals and even the late Julia Child found the food delicious. If La Super Rica is currently producing where marginal revenue is greater than marginal cost, to increase its profit La Super Rica should


A) increase production.
B) decrease production.
C) not change its production because it is maximizing its profit.
D) Not enough information is given to determine what La Super Rica should do.

E) A) and B)
F) All of the above

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All of the following characteristics apply to monopolistic competition EXCEPT


A) a large number of firms compete.
B) each firm produces the same identical product.
C) firms compete on product quality, price, and marketing.
D) there are no barriers to enter or exit the industry.

E) A) and C)
F) A) and D)

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In the short run, for a firm in monopolistic competition


A) the firm's economic profit must equal zero.
B) marginal revenue exceeds marginal cost.
C) price exceeds marginal cost.
D) the firm is a price taker.

E) B) and C)
F) C) and D)

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The best example of a good sold in a monopolistically competitive market is


A) pizza.
B) corn.
C) sewer services.
D) peaches.

E) B) and C)
F) A) and D)

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  The figure shows the demand curve for Gap jackets (D) , and Gap's marginal revenue curve (MR) , marginal cost curve (MC) , and average total cost curve (ATC) . -In the figure above, Gap maximizes its profit if it sells ________ jackets per day. A)  100 B)  64 C)  129 D)  133 The figure shows the demand curve for Gap jackets (D) , and Gap's marginal revenue curve (MR) , marginal cost curve (MC) , and average total cost curve (ATC) . -In the figure above, Gap maximizes its profit if it sells ________ jackets per day.


A) 100
B) 64
C) 129
D) 133

E) A) and D)
F) All of the above

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Define the efficient scale of production. For the situation of a firm in monopolistic competition, discuss its excess capacity.

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The efficient scale is the quantity prod...

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  -The above figure shows the demand and cost curves for a monopolistically competitive firm in the long run. The firm maximizes its profit by A)  producing 8 units and charging a price of $5. B)  producing 8 units and charging a price of $15. C)  producing 16 units and charging a price of $10. D)  producing 20 units and charging a price of $25. -The above figure shows the demand and cost curves for a monopolistically competitive firm in the long run. The firm maximizes its profit by


A) producing 8 units and charging a price of $5.
B) producing 8 units and charging a price of $15.
C) producing 16 units and charging a price of $10.
D) producing 20 units and charging a price of $25.

E) A) and C)
F) B) and D)

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In the long run, a firm in a monopolistically competitive industry has its price equal to its


A) average total cost.
B) marginal cost.
C) marginal revenue.
D) elasticity of demand.

E) A) and B)
F) A) and C)

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A monopolistically competitive firm and a monopoly are alike because both I. face downward sloping demand curves. II) have marginal revenue curves that lie beneath their demand curves. III) can make an economic profit in the long run.


A) I only.
B) I and II.
C) I, II, and III.
D) I and III.

E) All of the above
F) A) and B)

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Which characteristic is associated with monopolistic competition?


A) collusion
B) product differentiation
C) small number of firms
D) awareness of rival firms in the market

E) A) and B)
F) C) and D)

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Advertising costs of a monopolistically competitive firm are


A) greater than a monopoly and the same as a perfectly competitive firm.
B) greater than a perfectly competitive firm.
C) less than a perfectly competitive firm.
D) the same as a monopoly.

E) B) and C)
F) A) and C)

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In the short run, a monopolistically competitive firm chooses


A) both its price and its quantity.
B) its price but not its quantity.
C) its quantity but not its price.
D) neither its price nor its quantity.

E) None of the above
F) All of the above

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What is a firm's markup? What does it show?

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A firm's markup is the amount ...

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Firms in which type of market make zero economic profit in the long run?


A) perfect competition and monopolistic competition
B) monopoly
C) perfect competition
D) monopolistic competition

E) A) and D)
F) A) and C)

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Firms in monopolistic competition can make an economic profit in the long run.

A) True
B) False

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The Karaoke Channel Online streams professional-grade karaoke for $9.95 a month. Suppose Karaoke Channel Online has a constant marginal cost of $1 per customer and total fixed cost is $20,000. The profit maximizing number of customers is 10,000. Several competitors start to advertise online. Karaoke Channel Online now spends $5,000 a month on advertising and the profit maximizing number of customers increases to 12,000 and the streaming price remains constant. What is Karaoke Channel Online's total profit before the advertising begins?


A) $66,500
B) $99,500
C) $64,500
D) $76,500

E) None of the above
F) B) and D)

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Which of the following is TRUE regarding the long run for a firm in monopolistic competition?


A) P = ATC = MC = MR
B) P = ATC
C) ATC = MC
D) P = MC

E) A) and B)
F) A) and C)

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Lee, J Brand, Joe's Jeans, Paper Denim & Cloth, Levi's, Wrangler, and many others are all producers of jeans. J Brand jeans sell for $200 a pair. Suppose at the profit maximizing quantity, J Brand's ATC was $220 and AVC was $110, which statement is TRUE?


A) J Brand will shut down in the short run and go out of business in the long run.
B) J Brand will produce in the short run but go out of business in the long run.
C) J Brand will produce in the short run and shut down in the long run.
D) J Brand will produce in the short and long run.

E) C) and D)
F) B) and D)

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In the long-run, a firm in monopolistic competition has


A) a price that exceeds its average total cost.
B) a price that exceeds its marginal cost.
C) an average total cost that exceeds its price.
D) a marginal cost that exceeds its price.

E) All of the above
F) B) and C)

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