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Exam 5: Analyzing the Marketing Environment

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Question 21

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How can marketers identify potential opportunities?

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By paying close attention to c...

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Question 22

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Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

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Question 23

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The first "latchkey" children belong to which generational cohort?

Marketers will often decide which population segments to target based on income because income determines consumer

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Select a key trait that best describes Generation Y.

Corporate partners work with a focal company to make and supply products and services to consumers.

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

Marketers in the United States are learning that Hispanic and other minority groups are not alike. How do cultural differences affect purchase decisions?

ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients, even though ABC's plant was one of the worst polluters in town. The term for this practice is

Which of the following is a social trend listed in the text?

Discuss the political and regulatory environment of business as it relates to the protection of consumers. Name and describe at least two laws that had a major impact on fair competition, consumer protection, or industry-specific regulation.

By offering environmentally responsible products, green marketers

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

In recent decades, how has income distribution changed in the United States?

When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following except

A generational cohort is a group of people

How do the economic factors of inflation, foreign currency fluctuations, and interest rates affect firms' ability to market goods and services?

The firms that work along with the focal firm to provide goods and services to consumers are viewed as