Question 1

When Magda decided to buy a new computer, she considered all the brands she could recall seeing advertised. This represents Magda's ________ set.

Accepted Answer

A)   universal
B)   retrieval
C)   evoked
D)   deterministic
E)   behavioralF) A) and B)
G) A) and C)

Question 2

Jonathan prefers shirts made with 100 percent cotton, but he will sometimes buy shirts with less cotton if they are less expensive. Jonathan uses ________ to decide which shirts to buy.

Accepted Answer

A)   a compensatory decision rule
B)   a noncompensatory decision rule
C)   habitual decision making
D)   social factors
E)   temporal factorsF) B) and E)
G) A) and B)

Question 3

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Accepted Answer

People who have an internal locus of con...

Question 4

Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences reflect aspects of her

Accepted Answer

A)   psychological risk factors.
B)   external social environment.
C)   physiological needs.
D)   cognitive needs.
E)   evoked sets.F) B) and C)
G) B) and E)

Question 5

Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jaden probably has a misguided sense of his

Accepted Answer

A)   postpurchase dissonance.
B)   locus of control.
C)   reference group identification.
D)   attribute sets.
E)   social risk.F) B) and E)
G) B) and D)

Question 6

Apple computer users tend to like the company and love its products. Apple has nurtured this ________ component of its customers' attitudes.

Accepted Answer

A)   social
B)   affective
C)   psychological
D)   cognitive
E)   physiologicalF) All of the above
G) C) and D)

Question 7

Pam didn't go see the movie Us because her friends all said she wouldn't be able to handle it. When she found out how good it was, she blamed her friends. Pam is demonstrating an internal locus of control.

Accepted Answer

A) True 
 B)False

Question 8

Rachael is visiting colleges before applying to schools as part of her extended problem-solving process.

Accepted Answer

A) True 
 B)False

Question 9

Some websites allow consumers to shop while getting opinions from online friends. Which of the influences on the consumer buying process does this represent?

Accepted Answer

A)   psychological
B)   social
C)   situational
D)   motives
E)   perceptionF) B) and C)
G) None of the above

Question 10

Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to

Accepted Answer

A)   get themselves into the universal set.
B)   reduce the cost of postpurchase advertising.
C)   minimize negative word of mouth and rumors.
D)   extend decision rules to the customer complaint desk.
E)   offset performance risk with financial risk.F) A) and B)
G) B) and D)

Question 11

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

Accepted Answer

A)   conversion rate.
B)   collection ratio.
C)   consumer index.
D)   customer total.
E)   buyer quotient.F) A) and C)
G) A) and B)

Question 12

Though he has never owned a Jaguar, Jerry thinks that Jaguar vehicles are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the ________ component of Jerry's attitude.

Accepted Answer

A)   social
B)   affective
C)   functional
D)   cognitive
E)   physiologicalF) B) and E)
G) A) and B)

Question 13

Marketers are particularly interested in postpurchase behavior because it

Accepted Answer

A)   involves both compensatory and noncompensatory consumers.
B)   offers insights into information search methods.
C)   avoids situational conflicts.
D)   involves actual rather than potential customers.
E)   involves both actual and potential customers.F) A) and C)
G) A) and E)

Question 14

Kelly recognized her old, rusty car had seen its last mile. When she began searching for a new car to replace it, she relied on both ________ sources of information.

Accepted Answer

A)   biased and unbiased
B)   compensatory and noncompensatory
C)   general and specific
D)   psychological and functional
E)   internal and externalF) A) and B)
G) B) and D)

Question 15

Limited problem solving usually relies on

Accepted Answer

A)   past experience more than on external information.
B)   situational stimuli and attitudes.
C)   external searches for information.
D)   financial analysis of performance risk.
E)   evaluation of the universal set.F) B) and C)
G) C) and E)

Question 16

The greater the discrepancy between a consumer's ________, the greater the consumer's need recognition will be.

Accepted Answer

A)   financial risk and performance risk
B)   search for alternatives and alternatives found
C)   needy state and desired state
D)   universal set and evoked set
E)   external and internal information searchF) B) and C)
G) C) and D)

Question 17

Using automobiles as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers.

Accepted Answer

The universal set is all the automobiles...

Question 18

Mary will not consider shopping at a nearby farmer's market based on negative comments made by her parents; therefore, she has developed a negative attitude toward this specific farmer's market.

Accepted Answer

A) True 
 B)False

Question 19

While on vacation, Martha had her camera stolen. Not wanting to waste vacation time shopping for a new camera, Martha simply purchased another camera just like her old one. For Martha, the ________ was low.

Accepted Answer

A)   perceived benefit versus perceived cost of search
B)   locus of control for this decision
C)   determinant attribute for this decision
D)   universal set of camera options
E)   prepurchase dissonance factorF) A) and B)
G) A) and C)

Question 20

To attract and maintain habitual purchasers, marketers spend considerable effort

Accepted Answer

A)   analyzing consumer data for postpurchase dissonance signals.
B)   creating strong brands and store loyalty.
C)   cultivating cultural decision making.
D)   reducing financial risk and increasing psychological payout.
E)   offering alternative brands.F) B) and C)
G) C) and E)

Exam 6: Consumer Behavior

Jonathan prefers shirts made with 100 percent cotton, but he will sometimes buy shirts with less cotton if they are less expensive. Jonathan uses ________ to decide which shirts to buy.

Correct AnswerverifiedShow Answer

The greater the discrepancy between a consumer's ________, the greater the consumer's need recognition will be.

Correct AnswerverifiedShow Answer

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Correct AnswerverifiedPeople who have an internal locus of con...View AnswerShow Answer

Though he has never owned a Jaguar, Jerry thinks that Jaguar vehicles are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the ________ component of Jerry's attitude.

Correct AnswerverifiedShow Answer

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

Correct AnswerverifiedShow Answer

Marketers are particularly interested in postpurchase behavior because it

Correct AnswerverifiedShow Answer

While on vacation, Martha had her camera stolen. Not wanting to waste vacation time shopping for a new camera, Martha simply purchased another camera just like her old one. For Martha, the ________ was low.

Correct AnswerverifiedShow Answer

Kelly recognized her old, rusty car had seen its last mile. When she began searching for a new car to replace it, she relied on both ________ sources of information.

Correct AnswerverifiedShow Answer

Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences reflect aspects of her

Correct AnswerverifiedShow Answer

Some websites allow consumers to shop while getting opinions from online friends. Which of the influences on the consumer buying process does this represent?

Correct AnswerverifiedShow Answer

When Magda decided to buy a new computer, she considered all the brands she could recall seeing advertised. This represents Magda's ________ set.

Correct AnswerverifiedShow Answer

Rachael is visiting colleges before applying to schools as part of her extended problem-solving process.

Correct AnswerverifiedShow Answer

Pam didn't go see the movie Us because her friends all said she wouldn't be able to handle it. When she found out how good it was, she blamed her friends. Pam is demonstrating an internal locus of control.

Correct AnswerverifiedShow Answer

To attract and maintain habitual purchasers, marketers spend considerable effort

Correct AnswerverifiedShow Answer

Apple computer users tend to like the company and love its products. Apple has nurtured this ________ component of its customers' attitudes.

Correct AnswerverifiedShow Answer

Using automobiles as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers.

Correct AnswerverifiedThe universal set is all the automobiles...View AnswerShow Answer

Mary will not consider shopping at a nearby farmer's market based on negative comments made by her parents; therefore, she has developed a negative attitude toward this specific farmer's market.

Correct AnswerverifiedShow Answer

Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to

Correct AnswerverifiedShow Answer

Limited problem solving usually relies on

Correct AnswerverifiedShow Answer

Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jaden probably has a misguided sense of his

Correct AnswerverifiedShow Answer

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People who have an internal locus of con...
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The universal set is all the automobiles...
View Answer

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