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Exam 12: Marketing Channels and Supply Chain Management

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Question 71

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Identify the elements of the physical distribution system and the questions each must address.

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a. Customer service: What level of custo...

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Question 72

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What is an organized system of marketing institutions and relationships called that promotes the physical flow and ownership of goods and services from producer to consumer or business user?

A) intermediary institution
B) marketing fulfillment organization
C) retail marketing
D) marketing channel

E) B) and D)
F) A) and B)

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Question 73

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A vertical marketing system can achieve its goals only through forward integration, due to the nature of the production process.

What occurs when a selective distribution strategy is chosen by a firm?

What physical distribution element determines how a firm should handle requests for goods?

Relative to the size of a warehouse operation, when do facilities and materials-handling costs on a per-unit basis decrease?

What are the two critical components of a distribution strategy?

Which variable does NOT affect the selection of a channel strategy?

In transportation, a commodity rate, or special rate, is given by carriers to shippers of bulk commodity products such as soy, corn, and oats.

What is the most effective means of transporting products such as natural gas and crude oil?

An agent, who connects small companies with the consumers, always takes possession of the goods as well as the title.

Exclusive-dealing agreements violate the Competition Act if used by firms with a sizable market share seeking to bar competitors from the market.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -A VMS in which a single owner operates the entire marketing channel is called a(n) _____.

Radio Frequency Identification technology is a new tool that marketers are using to help manage logistics.

Physical distribution refers to a broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer.

Highly technical products, pharmaceuticals, and products requiring installation and customization are most likely sold directly from the manufacturer to the customer.

Marketing intermediaries are organizations that operate in the channel of distribution between manufacturer and the customer- be it consumer or business user.

What is the system that involves unitizing and containerization referred to as?

What is the standard rate that carriers charge for transporting specific goods from point A to point B called?

Which statement is an example of a customer service standard?