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Exam 16: Marketing in the Global Environment Global Marketing

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Question 61

True/False

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Strategic alliances refer to collaborative relationships between independent firms who invest in one another.

A) True
B) False

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Question 62

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Which of the following is an intergovernmental agreement designed to manage and promote trade activities for specific regions?

A) countertrade
B) exchange control
C) embargo
D) trade agreement
E) GATT

F) A) and C)
G) B) and C)

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Question 63

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A cement manufacturing firm decides to invest in China.To gain more profits the company decides to invest independently in the new market by setting up its own plants and distributing its products through its own sales force.This type of entry strategy is known as:

Michael's Pizza, a popular pizza outlet in Europe is entering the Indian market as part of its globalization program.The firm decides to develop unique Indian flavours to cater to consumers in India.The cultural difference between the two markets is influencing the Strategy of the firm.

A financial services firm enters a new market by combining its resources with a local firm in a foreign country.The firm enters into this alliance because the local firm can provide it with a greater understanding of the market.This entry strategy employed by the firm is called:

Why is it difficult for firms to develop global pricing strategies?

The primary purpose of IMF is to reduce poverty through low-interest loans and other programs.

Indirect exporting offers greater profits to the exporting firm, as it carries the least risk.

Firms must adjust their products and services to meet the needs of national target market(s), but must not alter their marketing mix to serve the needs of global markets.

The group of members who have signed a major agreement like the European Union can be called a(n) :

Global STP is more complicated than domestic STP because firms considering global expansion have difficulty understanding the:

The trade agreement among Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and the United States is called:

Which of the following designates the maximum quantity of a product that may be brought into a country during a specified time period?

Which of the following is an example of indirect exporting?

Which of the following results when a country exports more goods than it imports?

Which of the following trading blocs was originally formed to promote security in Southeast Asia during the Vietnam War?